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This article and infographic is from Daily Infographic, and it gives you a clear picture about the top internet social retailers.
Jan Gordon: Whether you're a B2C or B2B marketer, there are lessons and takeaways in this
Here are some highlights:
Today’s infographic takes us through the top 250 internet retailers on social media. These companies have excelled, creating highly engaging Facebook, Twitter, YouTube, Google+ and Pinterest pages, allowing their customers to interact with their brand without stepping foot in a storefront.
So who are these social media front runners? Most of them are the big named brands that you know and love. Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest.
Here's the takeaway for B2C or B2B marketers:
Want to slip to the top?
*Know your demographic
*produce engaging content that speaks to your audience
*find the social media platform that’s right for you
Selected by Jan Gordon coverig "Curation, Social Business and Beyond"
See full article and infographic here: [http://bit.ly/ZTF2zR]
This is exciting to read it has great information and definitely lives up to the promise of its title! This piece is from ZimGuardian
Here's an intro:
"The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands.
****Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called “communities of interest”
Here are a few gems that caught my attention:
Lots of great information - pay attention to the difference between social graphs vs interest graphs because once you understand this, you can use this to tweak your branding strategy and succeed beyond your wildest imagination.
"The opportunities for brand owners to capitalise on all of this are significant. But to do so effectively, they must understand more closely the nuances of socialisation", believes Francesco D’Orazio, Research Dir. of Face Agency.
**“In a world in which people feel disenfranchised when it comes to big issues beyond their control, online communities represent a kind of glue making them feel part of something bigger that’s real and authentic,” says Ed Levine, founder of Serious Eats.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
I selected this article by Matthew Knell for Socialfresh because it relates to the other pieces I've posted regarding information overload and being able to filter out what's important through all the distraction.
Let's face it, we have too many choices, whether it's content, social networks, and the like. It's like going to a particular restaurant that has a certain cuisine, you have a menu, you select what appeals to you. With niche sites it puts you in charge not the other way around, you're curating your experience.
Here are some things that caught my attention:
**one constant through the many evolutions of Internet platforms is the fickleness of human beings.
**Especially when asked to make quick decisions.
**Successful products have been driven by the combination of:
**The “right” feature set
**Clarity in purpose
**most importantly, the vibrant nature of communities and how accessible they are to the user.
**They’re running into too many choices of types and places to share their content.
**Increasingly, they’re also running into one parameter that’s impossible to change – the number of hours in the day.
**It's no wonder Pinterest leads the way in niche sites......You can pick and choose what you want to look at, it's better than bookmarking and it's visual for starters.
The author talks about Facebook and Shopping Malls, trying to be too many things to too many people.
How this relates to curation and information overload:
In a quantity vs quality comparison, on a per piece of content basis, quantity almost never wins no matter what you're comparing it to.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Feel free to browse my other topic: "Content Marketing, Social Media & Beyond"
Read full article here: [http://bit.ly/x1sjgU]
Written By Tom Wentworth Web content management is at the most significant inflection point in its 15-year history. It's now all about the context.
Curated by JanLGordon covering Content curation, Social Media & Beyond
Relevant article about the future of content and what you need to know to be effective whether you're selling a product or service, blogging or curating content.
For curators, it's important to know why you're curating, who your audience is and what they need from the content you select. In many cases, people might be coming to your site to find up to date information on a given topic to keep up with the changes in the marketplace.
If that's the case, it's important for you to point out trends, patterns, reviews or another layer of context to help your readers understand what's happening, how they can personally use this information to build their business or help them personally.
Here's one of the things that caught my attention:
****Context defines a visitor’s Web experience. If a visitor has come to a site through a search, he doesn’t want to click through multiple, slow-loading, hard-to-read pages to find a single piece of information.
**If visitors are on your site to make a purchase, it is imperative they experience the same level of checkout/shopping cart convenience that they would in the brick-and-mortar world.
**If a prospect has arrived on a landing page via an e-mail marketing campaign, Sales and Marketing definitely wants that page to display correctly on any device the prospect is using.
****“Delighting customers doesn’t build loyalty,” note the authors of a recent Harvard Business Review article.
****“Reducing their effort — the work they must do to get their problem solved — does.”
****Showing an understanding for the customer and respecting the manner they want to interact breeds loyalty.