Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | Curation, Social Business and Beyond | Scoop.it
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to make influencer marketing work for your brand.

 

How to attract leaders in your industry and build more influence online.

 

Social Media as an Influencer Magnet

 

Leading authorities in your niche are the best word of mouth recommenders for your business. I agree that in order to be successful you need to begin in the right platforms such as Klout.

 

Barker goes over the different places online to start networking and connecting with influencers in your industry.

 

Here's what caught my attention:

 

  • Make sure the people you are reaching out to are the right fit for your brand. This takes looking at relevance, reach, and the level of engagement with you audience.

 

  • It is still a good idea to start with Google search to find influencers in your niche. Be specific according to the industry and social platform.

 

  • Show leaders you are targeting that you care by sharing their content and leaving meaningful comments on their blog. This may take some time to build a relationship, but is worth the investment.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Mojo Marketing.

 

Read full article here: http://ow.ly/cKiq305jOcg

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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49 Ways to Gain Trust and Loyalty From Your Audience

49 Ways to Gain Trust and Loyalty From Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.

 

Determine what you want to be known for, then start building your reputation from there.

 

Here are a few highlights:

 

Three key elements to developing trust with your online audience:

 

** Build authority by creating and sharing useful content

 

**Develop relationships with your audience by showing you genuinely care

 

**Underscore your credibility with a professional website

 

Here's what caught my attention:

 

"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki

 

**What knowledge can you share?

 

**What are your siills

 

**How can you share your experience to help others?

 

Here are a few ways to build authority

 

**Be on a mission - what do you want to achieve and why?

 

**Be different - develop your own voice

 

**Be a storyteller - stand for something

 

**Be helpful - Create and share content that solves your readers' problems

 

**Build a tribe - Your followers will spread your ideas for you

 

Don't focus on yourself

 

**Be sincerely interested

 

**Be yourself

 

**Build relationships by asking questions, saying thank you

 

**Show your personality - be transparent, humble, generous

 

**Understand the culture of a platform before you jump in

 

Selected by Jan Gordon covering  "Curation and Social Business"

 

 

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What Your Klout Score Really Means

What Your Klout Score Really Means | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Seth Stevenson for Epicenter Wired because whether we like it our not, Klout is definitlely infiltrating our lives personally and professionally according to the author and a recent article in Forbes  who are saying the same thing.


My commentary: I can understand that there has to be a way for businesses to sort through the masses and have some way of finding what they consider to be the best.

If your job requires you to be offline or in the field all day, you can't post on social networks, which is what Klout measures, therefore, your Klout score will be lower than someone else's who has a stronger presence than you and may or not be as competent as you are in your industry.


**I'd love to hear your comments about this - How do you feel about this because as I said, whether we like it or not, Klout exists and it is gaining momentum.


Your Klout score is gaining in importance: a high one might bring perks, but a low one could dash your career dreams or cause someone not to do business with you.


Here are some highlights:


**Much as Google’s search engine attempts to rank the relevance of every web page, Klout—a three-year-old startup based in San Francisco—is on a mission to rank the influence of every person online.


**Its algorithms comb through social media data:


**If you have a public account with Twitter, which makes updates available for anyone to read, you have a Klout score, whether you know it or not (unless you actively opt out on Klout’s website).


You can supplement that score by letting Klout link to harder-to-access accounts, like those on Google+, Facebook, or LinkedIn.


**The scores are calculated using variables that can include number of followers, frequency of updates, the Klout scores of your friends and followers, and the number of likes, retweets, and shares that your updates receive.


**High-scoring Klout users can qualify for Klout Perks, free goodies from companies hoping to garner some influential praise.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/IuYXQL]

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How A Social Media User Becomes A Social Media Leader - What You Need To Do

How A Social Media User Becomes A Social Media Leader - What You Need To Do | Curation, Social Business and Beyond | Scoop.it

This article was written by Dave Larsen for Kissmetrics, he has some very good advice and takeaways.


Excerpt:


As you build your reputation as a leader, your reputation will begin to take on a life of its own.


"I abandoned my twitter account months ago. My abandoned account got tens of thousands of followers anyway. It was an incredible lesson to me. Many people even kept tweeting personal recommendations of the old account name until they figured out the change.


Because it was on tons of list, recommended in many, many blog posts, etc., people attracted to the reputation just kept arriving.


****And all I did was start by helping. Done right, helping is the highest quality and most efficient interaction possible, as it also creates connections, and builds reputation.


****Everyone can help someone.


****If you can help one person, you can help two, and if you can help two, you have already started building a community, and creating your reputation as a leader in that community.


Don’t lose sight of always creating quality interactions and making quality connections.


****Use the quality scale and be ruthless with your time, and you too can quickly be acknowledged as an awesome leader yourself!"


Read full article: [http://blog.kissmetrics.com/social-media-leader/


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Companies scouring social networks looking for the new "influencers"

Companies scouring social networks looking for the new "influencers" | Curation, Social Business and Beyond | Scoop.it
Believe it or not, if you're on Facebook, Twitter or other social networks, you're being watched and scored. You probably already know this, according to this New York Times article, some pretty interesting things are happening along these lines.

Here's an excerpt:

IMAGINE a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you don’t get the promotion,

This is not science fiction. It’s happening to millions of social network users.

http://bit.ly/iFUyQh
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Content Curation & The Many Facets of Influence

Content Curation & The Many Facets of Influence | Curation, Social Business and Beyond | Scoop.it
Very good post by Conversation Agent today, about influence. It's not about how many followers you have in your network, it's about relevance and consistency. We all have something to contribute from our own natural authority on a particular subject. We now have platforms to share that knowledge with each other in a way that's meaningful. I am curating content that I feel helps to provide some clarity, highlight trends and emerging patterns. Hopefully others will find ways to use this information that will help them to move forward in their endeavors.

There's so much food for thought here, I'm going to let you go right to the article. I would love to hear your thoughts or comments.

http://bit.ly/jdeWgS

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Twitter forces the evolution of social networking from social graph to that of interest graph.

Twitter has evolved into a human seismograph that channels the pulse of business, politics, entertainment, news, and culture into the mobile phones and PCs of our connected society. Twitter is a public confessional where screens become the window to self-expression, validation, recognition, with each contributing to a digital form of self confidence that spills over into the real world…I Tweet therefore I am, whatever I want to become.

http://www.briansolis.com/2011/06/the-twitter-paradox/

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How To Manage, measure and Monitor Twitter

This is an excellent post with good information, especially for those of us who are curating content over the web.

Twitter is one of the “new media channels” that is challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

The torrent of data that Twitter produces, especially as your Twitter follower count grows, challenges your ability to manage the noise.

So managing and monitoring that stream becomes a real challenge.
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Klout, PeerIndex, Empire Avenue, Et Al... Shortcuts Without Insights - SVW

Klout, PeerIndex, Empire Avenue, Et Al... Shortcuts Without Insights - SVW | Curation, Social Business and Beyond | Scoop.it
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Tailoring Twitter: The ROI of Curating Content on Twitter | Liz Strauss at Successful Blog

Tailoring Twitter: The ROI of Curating Content on Twitter | Liz Strauss at Successful Blog | Curation, Social Business and Beyond | Scoop.it
What You Share Defines You Last year, I started experimenting with curating content on Twitter. I had three good reasons.

What You Share Defines You


Last year, I started experimenting with curating content on Twitter. I had three good reasons. I realized that Twitter was no longer an extension of a blog, but had become its own thing. Like a new summer home wehre I met a new neighborhood of people, many of them didn't know my background, my skillset, my expertixe or my interests. A twitter bio doesn't do much to fill in the blanks......

Great information! I certainly identify with a lot of what she's saying. Happy reading.....
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The Truth Behind A Massive Audience

The Truth Behind A Massive Audience | Curation, Social Business and Beyond | Scoop.it
The numbers are important. This may come as a shock to many people who have been playing along at home with this Blog for over half a decade, but it's true. Having a massive audience is important. This is coming...
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10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Curation, Social Business and Beyond | Scoop.it
Trend BriefingClick here to edit the content...
janlgordon's insight:

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

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Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

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What's Really Going on With Klout & Why it's Important to Your Business [infographic]

What's Really Going on With Klout & Why it's Important to Your Business [infographic] | Curation, Social Business and Beyond | Scoop.it

My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..


Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.


Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...


Included in this piece is a tip sheet to help you raise your score.


How does Klout measure your score?


**The number of people you influence + how much you influence them + how influential they are = your Klout Score


What goes into your score?


**Retweets and mentions


**Comments, wall posts and likes


**Tips, to-do's, done


**Comments, shares, +1s


Each user gets 5 +K each day to distribute to other users they consider influential


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic + tip shee

                   

:Infographic by: RM Sorg WallStreetBranding


Read article and see infographic here: [http://bit.ly/NhrOaZ]

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John van den Brink's comment, July 11, 2012 3:43 PM
Thanks Jan! Great post as always :)
janlgordon's comment, July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support!
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Report: The Rise of Digital Influence and Why You Should Care

Report: The Rise of Digital Influence and Why You Should Care | Curation, Social Business and Beyond | Scoop.it

This piece and report was done by Brian Solis .  Brian has done an outstanding job of helping us to understand the rocky road of social media/business and this is no exception. Happy anniversary Brian! It's unbelievable it's already a year that you've been Principal Analyst of Altimeter Group, great job.


Those of us who are involved with social networks are already aware of Klout, Kred, PeerIndex and many others that are yet to come down the pike. Some people don't pay attention, others wish these services would be more transparent about how they measure our standing in the social community. No matter where you stand on this issue, it's not going away but becoming more important than ever. In this piece, Brian gives us some valuable insights and takeaways (slideshare) that is very important for your business now and in the future.



Here's what caught my attention:


Whether we know it or not, our social activity now contributes to our stature within each network.


**New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected.


**As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network. 


**At the same time, brands are starting to take notice of those services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://www.briansolis.com/]

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Tom George's comment, March 21, 2012 6:20 PM
Thanks for sharing some great curation today
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Why You Need to Care About Your Klout Score Now

An overview of the importance of your Klout score...why it matters and why you need to be paying attention to it now - AND what you need to do.

 

...There are a wealth of tools that count what you do. The number of tweets, how many comments your Facebook status update receives, and the quantity of thumbs up you get on your YouTube videos. But there are very few that allow us to see how the sum total of our interactions are perceived and what actions they inspire....


Here's what caught my attention:


Making Klout Work for You


First off, make sure you sign into Klout and work your profile by linking your Twitter, Facebook, YouTube and other accounts so that Klout can see your full online influence.


Second, Klout can be a very important part of your influencer strategy. For example, if you are working a short list of influencers, you can rank them by Klout and see which topics, related to your business, in which they are influential. Your blog commenting strategy can be dictated, in part, by using the Klout score as an indication of where you should be spending your time.


Finally, you can look at the topics in which you are influential, so see if what Klout sees matches your intentions. If your goal as a business person is to be influential in small business marketing, but Klout doesn’t recognize that in your list of topics, then you have a bit of work to do in that area.


http://blog.junta42.com/2011/09/klout-score/


Via Jeff Domansky, ABroaderView
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Oscar's comment, September 29, 2011 12:21 AM
The problem with Klout and other "influencer" measuring tools like EmpireAvenue is that they reward quantity over quality.
janlgordon's comment, September 29, 2011 12:39 AM
I couldn't agree with you more Oscar but unfortunately whether we like it or not Klout and Empire Avenue are not something we should ignore. I want to inform people by posting articles like this to help them make the conscious choices as they're building their businesses
Oscar's comment, September 30, 2011 9:02 PM
I totally agree, I was just saying. :)
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Social Media - Twitter Users Want Brands to Respond to Their Questions : MarketingProfs Article

Social Media - Twitter Users Want Brands to Respond to Their Questions : MarketingProfs Article | Curation, Social Business and Beyond | Scoop.it
Social Media - Each day, Twitter users post more than 100,000 questions* to followers on the microblogging site, according to a study by inboxQ. Nearly six in ten of such users say they ...
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Are Content Curators the power behind social media influence?

Are Content Curators the power behind social media influence? | Curation, Social Business and Beyond | Scoop.it
I love this post because I'm one of those people who also combs through blogs, online magazines, newspapers and anything I can get my hands on. It takes time to find something that is relevant and hopefully of value to you. That means, I read a lot, am constantly looking at my Blackberry to see if something good came in and I am always looking for new sources to find gems. I've been doing this for myself since 1994 to stay informed and when I started tweeting four years ago, I thought Twitter was the perfect platform for me to share my findings with others.

Here's an excerpt, happy reading!

Are you overlooking some of the most powerful influencers on the social web?  Let’s find out.

There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization.

Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. However, there is an elite subset of people who proactively seek out and share content. I know, because I’m one of them. I comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter.

By Neicole Crepeau, Contributing {grow} Columnist

http://bit.ly/mzCp9u
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Time and attention are the next big fight in social

Time and attention are the next big fight in social | Curation, Social Business and Beyond | Scoop.it
Steve Rubel talks about content curation and the fight for attention. This is timely and relevant, here is an excerpt with key points from his talk:

Economic Value is linked to attention

As content proliferates, it is all increasingly filtered through hyper-personalised social streams. Therefore, captivating attention is even more critical today for effecting a behaviour change.

The Digital space is infinite, yet time is finite

According to Google’s Eric Schmidt, the web fills with a deluge of new content equal to all the existed in either digital or analogue form prior to 2003. Yet, our time remains relatively finite, Attention doesn’t scale as noise escalates, content rapidly decays.

Twitter is recording 110 million tweets per day. However, like “wet snow,” they evaporate as almost soon as they hit the ground. This means your messages many never reach your intended audience. When your content is snowing, content has a shelf life shorter than milk.

Personalised Social Algorithms Curate

Every month than 30 billion pieces of content are shared globally on Facebook. Their EdgeRank algorithm curates art from junk in your feed based on personal affinities, content formats and timeliness.

Read more: http://www.thewebpitch.com/social-media/time-and-attention-are-the-next-big-fight-in-social/#ixzz1O2GCmMFD
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Content Curation from Source to Influence in Five Steps

Content Curation from Source to Influence in Five Steps | Curation, Social Business and Beyond | Scoop.it
How to find useful and relevant information, organize it, contextualize it, distribute it, and influence stake holders with it.

I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a great way to keep top of mind with clients and prospects without being ‘salesy’. I deliver timely, relevant and useful information to them in easy to consume bites. The timing is serendipitous – it depends on when I happen to run across something meaningful. It might be a single day between curated missives, it might be a month.
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The Power of Curation — “The Drudge Report,” Connectedness, Serendipity, and Simplicity « The Scholarly Kitchen

The Power of Curation — “The Drudge Report,” Connectedness, Serendipity, and Simplicity « The Scholarly Kitchen | Curation, Social Business and Beyond | Scoop.it
The Pew Research Center‘s Project for Excellence in Journalism has released a study showing that while news sites depend a great deal on Google’s twin engines of search and news, which drives approximately 30% of these sites’ traffic, there’s another major source at work. Facebook and Twitter drive some traffic. But the surprising source of referrals comes from a single site — the Drudge Report, a 14-year-old site founded by Matt Drudge and most notorious for its coverage of the Monica Lewinsky scandal.
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The Social Roadmap

The Social Roadmap | Curation, Social Business and Beyond | Scoop.it
Trust. A simple word with great power in all facets of our personal and professional lives. Trust is defined as “a firm belief in the ability, reliability, truth, or strength of someone or something”. In business, this definition infers that trust is the acceptance of the value or quality of a brand, product or service without evidence or investigation.
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Assessing Your Brand Image For Content Curation

Assessing Your Brand Image For Content Curation | Curation, Social Business and Beyond | Scoop.it
Whether you are competing in a business-to-consumer or business-to-business segment, one of the most important assets that you possess is your brand image.   Years and millions of dollars are spent...
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