Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia
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I selected this article from Curatti written by Shane Barker because it provides insight on how to make influencer marketing work for your brand.
How to attract leaders in your industry and build more influence online.
Social Media as an Influencer Magnet
Leading authorities in your niche are the best word of mouth recommenders for your business. I agree that in order to be successful you need to begin in the right platforms such as Klout.
Barker goes over the different places online to start networking and connecting with influencers in your industry.
Here's what caught my attention:
- Make sure the people you are reaching out to are the right fit for your brand. This takes looking at relevance, reach, and the level of engagement with you audience.
- It is still a good idea to start with Google search to find influencers in your niche. Be specific according to the industry and social platform.
- Show leaders you are targeting that you care by sharing their content and leaving meaningful comments on their blog. This may take some time to build a relationship, but is worth the investment.
Image: Courtesy of Mojo Marketing.
Read full article here: http://ow.ly/cKiq305jOcg
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