Margie Clayman never disappoints, and she delivers once again in this piece about curating content and building community. I know Guillaume Decugis and the scoopit team have created this wonderful platform for all of us who have common interests to build a vibrant community. I see this happening and I absolutely love being a part of it!
Here's what caught my attention: (I could have just cut and pasted the whole article but you'll get the idea).
"when you curate content, you need to go beyond your own front yard. You need to try to find new people so that your audience remains interested in what you are doing."
Guess what happens when you visit other blog sites? You meet new people! You start commenting on those posts, thereby networking not just with the blogger but also with his or her audience. Pretty soon, you’re talking to them all on other platforms, and there you have it – you’re starting to add to your community!
You read a lot of different perspectives or opinions
Another benefit to curating content for your community is that you are offering perspectives and opinions that are not just, well, yours. There’s nothing wrong with sharing your opinion, of course, but people sometimes like to see what else is out there. Just like Ariel the Mermaid, they want to know what lurks above your part of the sea. If you provide access to that information, you keep your audience engaged and you also can entice people who may not relate 100% to your perspective but who enjoy reading some of the other perspectives you curate. Woops, there goes your community, growing again!
You reveal your likes and dislikes
I think curating content reveals a lot about a person. Yes!
I’m sure that if you look at some of the curating I’ve done over the last year or so, you can get an idea of what kind of stuff I like and what kind of stuff I don’t like. You might get a feel for my sense of humor or for what I find touching. These are deep-seated aspects of a person that may not come across through a blog post here or there.