Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do

Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11,  my last post for 2011.


Great article, 2012 will be a signicant year for content curation!


Here’s what caught my attention:


****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.


**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.


In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:


**Forty-eight percent of marketers are already employing content curation in some form or another


**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience


**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.

,

**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.


**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.


****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”


**When creating content for your brand, you are helping to educate your prospects only through vendor content.


**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.


**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.


**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rOEnZG]

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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation, Social Business and Beyond | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.



 

****One thing is for sure, 2012 is the year for content curation!


Intro:


Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.


Here are just a few things that caught my attention:


Paul Gillin - @pgillin

Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"


**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.


**Original content will always have value, but curation is coming to have nearly equal value.


**The key is to stake out unique topic areas and to become the most trusted source in those areas.


**You don’t need a lot of money to do this. You just need to know the subject matter very well.


Erik Qualman @equalman

Author of Socialnomics:


**Today, everyone is a potential media outlet.


**A curator understands their audience and is able to package created content in a digestible manner for them.


**Creators need to view curators as distribution points for their content rather than as pirates.


**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?


**In the end, almost every person is a little of both (creator & curator).


After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.


**These clichés symbolize the irony of the topic being discussed.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/v03JVh]

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janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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Scoop it - Everyone is a publisher - Launching to the public Today!

It has been a great experience to be part of the beta and I wish the Scoopit team great success.

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Google News highlights unique content with Editors’ Picks not Google's!

This is a major breakthrough for human curators/editors/publishers or whatever title you want to give them. The great news is that humans are picking the content, not google. Staying informed and being more effective in our work is getting easier and that makes me happy:-)

 

Here's what caught my attention:

 

An array of news organizations, including local, national and niche publishers, are now using Editors’ Picks to display their best, most engaging content. Because Google News relies on algorithms, Editors' Picks will always be just that—picks provided by publishers themselves, and not by Google.

 

You can browse a set of publisher feeds that span national, specific and local interests—like The Atlantic, The Wall Street Journal, ProPublica, the Guardian and The Root, among many others—via the side-to-side arrows next to each publisher's logo. The feeds you see are chosen based on a variety of factors, including your news preferences. If you’re interested in using source preferences on Google News, Editors' Picks helps you do that with the slider that appears just below the articles.

 

http://googleblog.blogspot.com/2011/08/google-news-highlights-unique-content.html

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Digital Curation: What kind of curator are you?


Via Paulo Simões
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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating
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Digital Learning: Changing What It Means to be A Reader, Publisher & Curator

Digital Learning:  Changing What It Means to be A Reader, Publisher & Curator | Curation, Social Business and Beyond | Scoop.it

This piece was written by Julia Steiny who is a freelance columnist whose work also regularly appears at EducationNews.org. She is the founding director of the Youth Restoration Project.


Once I finish curating this piece I'm going to put these two women in my Julia Steiny and Angela Maiers  who has contributed some valuable insights in this article as well as being an extraordinary educator in my "People to Watch" topic  these women are truly making a difference in the world.


Excerpt:


Divide Separates Adults From Kids


The old divide was between the haves and the have-nots. Computer access was a luxury of well-heeled families and school systems.


Now, most kids at least carry a cell phone with text capabilities. The new divide is between those at home in cyberspace and those who struggle with e-mail.


**This divide separates adults from kids.


Education-tech expert Angela Maiers makes this distinction:


****“The 21st century will not be defined by the volume or speed at which you consume information. (That was the old way of being smart.)


****It will be defined by how well you curate that information, translate it and contribute information back in a way that your community can understand it."


**Teaching students to be competent curators is our main responsibility as educators.”


This quote from Angela Maiers caught my attention:


Maiers cautions, “Everyone has to learn how to enter the ocean, because a wrong move can drown you. The second you stop honoring the force of the ocean, you’re in danger.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/tQoFH8]

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Research Shows Why Readers Are Engaging With Your Content or Not

I selected this article because it contains valuable research on content and user engagement.

 

Related topics:Web AnalyticsSocial MediaEngagement

 

Amanda Lucci's Blog

 

UPDATED: Research on content referrals shows less social engagement, more social curation

 

Editor's note: Since this post was published, Outbrain has reached out and said they are rerunning the numbers "to ensure they're accurate" and might have an update later.

 

We've already heard that social media traffic delivers the least engaged readers, according to findings from content discovery platform Outbrain. Results from Outbrain's Q2 research, released this morning, come to pretty much the same conclusion, but as Outbrain continues to delve deeper into their research, new theories are emerging for why readers are engaging (or not) with the content they consume.

 

http://emediavitals.com/content/research-content-referrals-shows-less-social-engagement-more-social-curation

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Tom George's comment, August 11, 2011 10:07 AM
Good morning Jan hope you have a great day. Happy curating, I always am looking forward to the content you find.