Scott Aughtman wrote this piece for Content Marketing Institute. He gives you some very good strategy that "the merchants of cool" use everyday and how you can apply this to your own business.

These are the true merchants of cool:

Newscorp, Disney, Viacom, Universal Vivendi, AOL/Time Warner, Bertelsmann, and Sony.

Let's get to the good stuff:

How can you apply this to your own business?

Businesses limit the value, usefulness, and portability of their content marketing.

What does this mean?

****When you limit the formats your content takes, you limit its ability to travel to where all your prospects are, and you limit how valuable and useful it will be to your audience.

The lesson to learn from the Big 7 and apply to your own content marketing efforts is:

****to use every form of content (and every angle) you can to promote your product or service. In fact, the more ways you use content the better!

There are the four basic forms your content can take and the places those forms can appear.

Read more:

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"