Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART]

The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART] | Curation, Social Business and Beyond | Scoop.it

This piece (user chart included) was written and posted by Matt Silverman, contributing editor for Mashable, .


My commentary (I'm personally experiencing amazing results after being on Pinterest for about 4 months).


****Even with all the hooplah surrounding Pinterest, it's important to remember, that Pinterest is only a side dish in your business, paying attention to your main course and how Pinterest supports that is what is key. See article here: http://bit.ly/yXET4P by John Jantsch.


Having said that...........


This user engagement chart is astounding, as you see the rise in Pinterest users in a very short time.


**In my opinion, Pinterest gives you the opportunity to showcase your work without a lot of text anything that gives us a breather in that way is a blessing.


**Images speak a thousand words if you know how to use them properly.


**Showing other sides of you that are consistent with your brand message gives people a chance to see you beyond the text you post on other sites.


**Pinboards like favorite books, homes and spaces, etc. give people points of entry, a connection with you because they identify and like the same things, a great way to start a conversation, have them look to see what you do and who you are.


**Everything we do online tells a story about us, it's our digital identity, Pinterest is a place where you can tell your story in a whole different way.


**Pinterest is also a place where you can relax, fantasize about the wardrope you'd love to have, or the amazing car or cars you want to have. Let's face it, we're all plugged in 24/7, this is a place where you can lighten up and/or market your business all on the same site.


**Pinterest is not only gaining a ton of users, but those users are spending an average of 89 minutes on the site


** Facebook is still leading by 405 minutes along with Tumblr also 89 minutes but it's obvious Pinterest is moving up quickly.


**It's important to know how to use Pinterest to showcase what you do in a subtle but engaging way


Feel free to visit my topic "Pinterest Watch"  a collection of articles from branding, case studies, metrics all in one place.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article here: [http://on.mash.to/xNZoVj]

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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Curation, Social Business and Beyond | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest changing the way we share and consume information on the web.  Today I have selected another article by Don Reisinger  for Cnet News - digital home, who says, "let's not jump to conclusions here and has more to say about this.


I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.


Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?


Here's what caught my attention:


**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.


**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.


**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.


**Opinions are mixed over why Pinterest has been able to attract such a large audience.


**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?


**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.


**But Gil thinks it might also have something to do with its ease-of-use.


**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards


**This allowed users to collect content from across the Web, as well as from other users on the site.


Reisinger ends his article with a word of caution:


**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."


Followed by the question: 


**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"


** Chances are, we'll get the answers to those questions later this year.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here [http://cnet.co/xilVUk]

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Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile?

Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.


One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.


Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?


Intro:


Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.


Here are some highlights that caught my attention:


**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest


**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect


**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ys0jFw]

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