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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Curation, Social Business and Beyond | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

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Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

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Startup Picplum Launching Today Allows You to Curate Your Favorite Photos & More

This sounds like it could be very successful........I do agree with Alyson Shontell who wrote this piece for Business Insider, not sure if people will go for the $7.00 subscription fee, time will tell.....

 

Excerpt:

 

"When you need to send your family pictures, what do you do? You can send them as email attachments, but how will your parents put them on the fridge? You can create copies at CVS , but then you have to ship them and the...

 

What is most interesting about Picplum is its inherent ability to curate photos. On Facebook and other photo sharing sites, people upload all of the items on their cameras. Eventually, they'll need a way to separate the good pictures from the bad.

 

"While watching a few people use the older version of this product and [upload photos], Picplum ended up being their set of best photos. We find that could be an amazing opportunity. " cofounder Paul Stamatiou tells us.

We think he's right. Just like content curation has become important for sifting through news on the web, photo curation could be an important way for people to organize their favorite memories.

 

http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/08/12/businessinsider-picplum-a-y-combinator-photo-sharing-startup

 

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Photo Curation Goes Mainstream - Fotopedia Arrives on Flipoard

The mobile Web is fostering a remarkable renaissance in traditional art forms such as photography—surprisingly, right alongside the explosion of videos, games, gossip, tweets, and other distractions.


And if there’s one organization that has figured out how to use the Web and the latest mobile gadgets to showcase great images, it’s Paris- and San Francisco-based Fotonauts, creator of the online photo curation community Fotopedia and seven related mobile apps.


I’ve been following this company for three years now, and I think they make the most elegant photo apps available for tablets and smartphones, including the marquee Fotopedia Heritage and National Parks apps and the more self-contained travelogues Above France, Dreams of Burma, Memory of Colors, North Korea, and Paris.


With the Fotopedia magazine on Flipboard “the goal is to push the stories everywhere, so that we extend our ecosystem in a huge way,” says Jean-Marie Hullot, the Apple veteran who founded Fotonauts in 2006. “I think we are the only one in the industry equipped to deal with thousands of pictures, absorb them, make sense of them, curate them, give them the right structure, and distribute the product.” Even as it makes its Flipboard debut, the company is rolling out other publishing and business-model changes designed to make the venture-funded startup into “a photo platform for the 21st century,” in Hullot’s words.


http://www.xconomy.com/san-francisco/2011/09/20/fotopedia-photo-stories-arrive-on-flipboard-as-photo-curation-goes-mainstream/

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