Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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6 Reasons Great Content Fails & how to fix them

6 Reasons Great Content Fails & how to fix them | Curation, Social Business and Beyond | Scoop.it

This very helpful article by Pamela Vaughan for Hubspot highlights 6 reasons why great content may fail, and provides the antidote to each.


Be sure to click through at least some of the hyperlinks in the article as Pamela is a prolific and excellent curation blogger and this article is a case of her practicing exactly what she advises.


The first 3 points are:


***To overcome the problem that a topic isn't appropriately targeted, understand your audience and marketing personas (The article just hyperlinked is a must-read in its own right).


***Under the heading "The Title or Headline is Crappy', there are links to two other articles, including what is basically Headline Writing 101


***The advice given for avoiding lack of attention to detail is to ALWAYS have someone else proofread and edit your work


***She suggests that poor spelling and grammar can ruin an otherwise excellent piece, and I have to say that there have been times when a subject caught my attention but I felt I could not share it for this very reason.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tirQue]


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7 Tips for SEO Keyword Optimizing Your Tweets

Written by Laura Liatti for Brand & Capture Blog


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Intro:


Twitter is one of the hottest ways to promote your business. Millions of people use Twitter and you can use this powerful social media tool to reach your target audience down the street or across an ocean.


A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time.


Here's what caught my attention:


**Incorporate your keywords into your Twitter biography as part of a smart SEO keyword strategy.


**Search engines index the information in your biography. Twitter limits your biography to 160 characters so use your keywords wisely in sentences that are informative, clever and make sense.


**Use your keywords as hash tags whenever possible and appropriate. A hash tag is a pound sign, or "#". On Twitter, people use hash tags to participate in conversations about a particular subject.


**If your website offers baking tips, for example, precede your tweets with hash tag keywords like #desserts, #cookies and #cakes.


**Tweet at appropriate times for your particular set of keywords.



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Understanding The Role Of Content Marketing Assets & Their Impact on SEO & Conversion

 This is information you need to know about your marketing assets and how to convert them to customers/clients. Great information here.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers’ decision making process.


Key findings from the benchmark report, for B2B search engine marketers to consider, include:


**Content assets, ranging from B2B blogs through technical data sheets, are critical in the B2B buying process.


**The source of information was most important in the search and evaluation stages of the decision process. Mobile websites, discussion forums, and blogs are important information sources for purchasing decisions


**This article takes a deeper look into each of these points, and the impact for search engine marketers working in the B2B space.


http://searchenginewatch.com/article/2117190/How-B2B-Search-Engine-Marketers-Can-Better-Impact-the-B2B-Buying-Process


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Content Marketing Can Have an 82% SERP Impact on Google

Content Marketing Can Have an 82% SERP Impact on Google | Curation, Social Business and Beyond | Scoop.it

Today I seem to be focused on analytics and SEO because I think this information is important in building your brand. The fun part is selecting or creating good content but there has to be a strategy behind this so you your audience or customers can find you.  They may be searching for info in real time or doing research on the topic(s) you cover months or years after you post.

 

Content curation is moving towards search, it will be "topic centric", you will want to show up in your chosen field as an expert in your area of expertise, now and in the future.  Knowing about SEO and how it applies to your business is important if you want to be known as an SME in your field.

 

Intro:

 

 Years ago, before content marketing was consiously deployed and search engine optimization (SEO) was even a buzz word, SEO was frequently divided into three areas – On-page factors, off-page factors and programming. This was a good way to categorize and explain the different disciplines required to successfully optimize a website.

 

Even back then it was known that the different categories could be divided up into subcategories. However, the three main factors listed above are still frequently used today by SEO hobbyists and entrepreneurs when describing their optimization needs.

 

Today, search algorithms are constantly changing. Factors such as social signals, and brand mentions aren’t clearly defined by the old on-page/off-page description. Local search offers up a large quantity of additional factors that aren’t easily categorized in the above either.

 

http://www.kunocreative.com/blog/bid/60717/Content-Marketing-Can-Have-an-82-SERP-Impact-on-Google?source=Blog_Email_[Content+Marketing+Ca]

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