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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Curation, Social Business and Beyond |

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

Here are some highlights:

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

Here are the categories:

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people


Engagers - These people have well-established social networks and are strong influencers of people they know personally

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

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Content Curation: One More Role for an Enterprise Community Manager

Content Curation: One More Role for an Enterprise Community Manager | Curation, Social Business and Beyond |

I selected this piece from ID and other Reflections on blogspot because the future is on our doorstep and this article has some very good information.


Faced with the tsunami of information, we are all floundering to find our way to content that actually matters. From setting up filters--both of the automated and human variety--to trying to make sense of what we find, we are in a fix, so to speak.

****Hence, we see the rise of content curators as a breed who will help us to make sense of this world of worldwideweb that has suddenly gone amuck.

Enterprises who want to survive in 2012 and beyond must be on the cutting edge of their field, they need to be adaptive and make the right decisions quickly. They will need to:

**Be able to connect the dots to make sense of the underlying pattern.

What role can an enterprise community manager play?

**Surface useful and interesting content

**This entails listening to the community, being aware of the needs and drivers, and keeping a keen watch on the different contributions and conversations taking place on the platform.

**One needs to develop a nose for useful content just like an experienced editor develops a sense for what could be breaking news.

**This skill cannot be automated and requires constant engagement with the community to develop.

**By surfacing hidden gems, community managers enable users to make those serendipitous discoveries that could lead to breakthrough innovations, more engaged

participation and a sense of commitment to the community.

**The greater the benefit users derive from their membership to the community, the higher will be their involvement and engagement.

The community manager's role would be akin to that of a museum curator. Curators at museums lay out the best pieces in a manner that:

**Catch the viewers attention

**Tells a narrative that makes sense to the viewer  

**Gives a sense of the bigger scheme of things

**Makes it easy for viewers to "jump" to the sections that interest them

**Have enough metadata for viewers to understand the context

Here are a few takeaways that definitely caught my attention:

A good curator will seek, sense, synthesise and then share in a manner that adds value to a specific user group.

**Curation is not just a collection of links and resources--it is a synthesis that reveals the pattern behind the links and list of resources

**By revealing the patterns, a curator can help an organisation make breakthrough finds.

****The key here is to remember that each content piece is a social object around which conversations will evolve, further content will be generated and ideas surface.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

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Content Curation - Opportunities for Brands - What You Need to Know

This piece was written by Lauren Picarello for Dachis Group.

"Content curation is how we make sense of the web today"


There are tremendous opportunities for brands, if we pay attention to the way consumers are connecting through shared interests (aka – interest graphs).

Here's what you need to know:

To explore these opportunities, let’s look at content curation in three categories:

**Consumers as curators

Everything is curated now. We view the world through filters- trusted sources like friends or online communities to which we belong.

**Brands as content

This one is simple. Consumers use your brands to express themselves.

**Brands as curators

Proper positioning allows brands to aply their expertise, act as smart filters and become the go-to destination on certain topics. This is what we're all striving for.

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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Curation, Social Business and Beyond |

In case you missed this article, plus infographic by Adam Vincenzini , there are some great tools for finding key influencers that can help your search in a whole new way. 

Here are some highlights:

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

Where do online influencers operate?

**They are active everywhere:

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards


**Influencers are active on Twitter

**Influencers operate some for of blogging hub

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

The initial steps involve:

1. Search by keyword

2. Search by location

3 tools useful in the process: The first two you can also search by location:

** - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)



There are more suggestions in this piece having said that:


**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

** this can help narrow things down, significantly


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

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The Future Points To Curation In Broadcast Media

The Future Points To Curation In Broadcast Media | Curation, Social Business and Beyond |

This post was curated by Robin Good and JanLGordon. The original content was itself curated from a conversation between media strategist, trend spotter, anthropologist and consultant Jonathan Marks with journalist and fellow anthropologist Gemma van der Kamp, sharing views on the future of broadcasting.

It's interesting how Robin and I were both drawn to different aspects of this article.

What follows are examples of what the author refers to as "re-treatment" of content and of conversation.  This is both a "re-treatment of curation" and the engagement of a conversation between Curators.

I would further point to our different approaches as defining the importance of collaboration and to how re-treatments of the same material may result in the original material having broader context and being seen by more people, as our approaches stand to be seen by slightly divergent audiences.

**This is not unlike the different audiences that may be reached by journalists and news organizations curating the same material to their respective readership. 


When Jonathan Marks advises broadcasters on how to integrate emerging technologies in the work flow, he is driven by one major principle:

**making sure that the conversation with the public is happening.

In an era when the voice of the online citizen is more present than ever before, the idea may seem obvious but according to Marks, there is still much work to do.

In Marks’ view, broadcasters need to work cross-media,

**by adapting their content to mobile phones, websites and tablet devices.

**The idea of curating the news by cherry-picking good stories through web research and by using the audience’s input seems promising.

**The technology to curate stories, however, is still inadequate.

**Although various online tools to organise and share content have been developed, such as the Pearltrees application allowing users to collect, share and re-treat online content,

**“the problem is that once the link is re-treat, you have lost the original content”, Marks argues.

**“What we need are tools to build libraries and create intelligent tags. So many excellent stories are never kept.”

Several small companies already offer news briefing services and successfully manage active online communities.

They understand the trick of building niche channels and developing relations of trust with the audience.

This is where the future for broadcast media lies,” Marks predicts.

Read Robin Good's curation, covering "Content Curation World".

Read the full article here: []

Via Robin Good
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Content Curation & The Many Facets of Influence

Content Curation & The Many Facets of Influence | Curation, Social Business and Beyond |
Very good post by Conversation Agent today, about influence. It's not about how many followers you have in your network, it's about relevance and consistency. We all have something to contribute from our own natural authority on a particular subject. We now have platforms to share that knowledge with each other in a way that's meaningful. I am curating content that I feel helps to provide some clarity, highlight trends and emerging patterns. Hopefully others will find ways to use this information that will help them to move forward in their endeavors.

There's so much food for thought here, I'm going to let you go right to the article. I would love to hear your thoughts or comments.

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