Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond |

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial

In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?

What caught my attention:

**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications

The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.

**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.

**Have you purchase anything through Facebook? I have not.

So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.

The main points here are:

**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies

**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features

****Brands are not asking for a sale. 49% never include calls to action in messages

**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts

**(Even though we know most people “Like” brands to get access to them) -

**65% of the brands only share their own content

**91% do not use premium social media management tools and rely mostly on  free solutions

**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.

**Are you already selling your products on Facebook?

**Are you planning to do so?

**Or from the consumer side, are you making purchases on social platforms like Facebook?

Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]

Read full article here: []

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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Curation, Social Business and Beyond |

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?

**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.

I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.

So what’s the #1 thing people are doing online?

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

Check it out here: []

Darcy Kieran's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.