Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Why Marketing Experiences are Important to Your Business

Why Marketing Experiences are Important to Your Business | Curation, Social Business and Beyond | Scoop.it
There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

 

Your audience is not only involved in your products -- they are also paying attention to your messaging.

 

How Digital Marketing Affects Your Customers

 

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

 

Caruso explains the current state of customer relations in the realm of digital marketing.

 

Here's what caught my attention:

 

  • According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

 

  • Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

 

  • True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Origin unknown.

 

Read full article here: http://ow.ly/6cEv3080mj8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, plus infographic by Adam Vincenzini , there are some great tools for finding key influencers that can help your search in a whole new way. 


Here are some highlights:


Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.


Where do online influencers operate?


**They are active everywhere:


     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards


Assumptions:


**Influencers are active on Twitter

**Influencers operate some for of blogging hub


Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data


The initial steps involve:


1. Search by keyword

2. Search by location


3 tools useful in the process: The first two you can also search by location:


**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com


There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.


** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/7humubp]

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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Curation, Social Business and Beyond | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?


**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.


I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.


So what’s the #1 thing people are doing online?


Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"


Check it out here: [http://tnw.co/v5Ixp1]

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Darcy Kieran's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Curation, Social Business and Beyond | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]

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Content Curation: One More Role for an Enterprise Community Manager

Content Curation: One More Role for an Enterprise Community Manager | Curation, Social Business and Beyond | Scoop.it

I selected this piece from ID and other Reflections on blogspot because the future is on our doorstep and this article has some very good information.


Intro:


Faced with the tsunami of information, we are all floundering to find our way to content that actually matters. From setting up filters--both of the automated and human variety--to trying to make sense of what we find, we are in a fix, so to speak.


****Hence, we see the rise of content curators as a breed who will help us to make sense of this world of worldwideweb that has suddenly gone amuck.


Enterprises who want to survive in 2012 and beyond must be on the cutting edge of their field, they need to be adaptive and make the right decisions quickly. They will need to:


**Be able to connect the dots to make sense of the underlying pattern.


What role can an enterprise community manager play?


**Surface useful and interesting content


**This entails listening to the community, being aware of the needs and drivers, and keeping a keen watch on the different contributions and conversations taking place on the platform.


**One needs to develop a nose for useful content just like an experienced editor develops a sense for what could be breaking news.


**This skill cannot be automated and requires constant engagement with the community to develop.


**By surfacing hidden gems, community managers enable users to make those serendipitous discoveries that could lead to breakthrough innovations, more engaged

participation and a sense of commitment to the community.


**The greater the benefit users derive from their membership to the community, the higher will be their involvement and engagement.


The community manager's role would be akin to that of a museum curator. Curators at museums lay out the best pieces in a manner that:


**Catch the viewers attention


**Tells a narrative that makes sense to the viewer  


**Gives a sense of the bigger scheme of things


**Makes it easy for viewers to "jump" to the sections that interest them


**Have enough metadata for viewers to understand the context


Here are a few takeaways that definitely caught my attention:


A good curator will seek, sense, synthesise and then share in a manner that adds value to a specific user group.


**Curation is not just a collection of links and resources--it is a synthesis that reveals the pattern behind the links and list of resources


**By revealing the patterns, a curator can help an organisation make breakthrough finds.


****The key here is to remember that each content piece is a social object around which conversations will evolve, further content will be generated and ideas surface.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here [http://bit.ly/vjbPGw]

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The Future Points To Curation In Broadcast Media

The Future Points To Curation In Broadcast Media | Curation, Social Business and Beyond | Scoop.it

This post was curated by Robin Good and JanLGordon. The original content was itself curated from a conversation between media strategist, trend spotter, anthropologist and consultant Jonathan Marks with journalist and fellow anthropologist Gemma van der Kamp, sharing views on the future of broadcasting.


It's interesting how Robin and I were both drawn to different aspects of this article.


What follows are examples of what the author refers to as "re-treatment" of content and of conversation.  This is both a "re-treatment of curation" and the engagement of a conversation between Curators.


I would further point to our different approaches as defining the importance of collaboration and to how re-treatments of the same material may result in the original material having broader context and being seen by more people, as our approaches stand to be seen by slightly divergent audiences.


**This is not unlike the different audiences that may be reached by journalists and news organizations curating the same material to their respective readership. 


Excerpt:


When Jonathan Marks advises broadcasters on how to integrate emerging technologies in the work flow, he is driven by one major principle:


**making sure that the conversation with the public is happening.


In an era when the voice of the online citizen is more present than ever before, the idea may seem obvious but according to Marks, there is still much work to do.


In Marks’ view, broadcasters need to work cross-media,


**by adapting their content to mobile phones, websites and tablet devices.


**The idea of curating the news by cherry-picking good stories through web research and by using the audience’s input seems promising.


**The technology to curate stories, however, is still inadequate.



**Although various online tools to organise and share content have been developed, such as the Pearltrees application allowing users to collect, share and re-treat online content,


**“the problem is that once the link is re-treat, you have lost the original content”, Marks argues.


**“What we need are tools to build libraries and create intelligent tags. So many excellent stories are never kept.”


Several small companies already offer news briefing services and successfully manage active online communities.


They understand the trick of building niche channels and developing relations of trust with the audience.


This is where the future for broadcast media lies,” Marks predicts.


Read Robin Good's curation, covering "Content Curation World".

Read the full article here: [http://bit.ly/urBX0p]


Via Robin Good
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