There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking
|Scooped by janlgordon|
I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.
Your audience is not only involved in your products -- they are also paying attention to your messaging.
How Digital Marketing Affects Your Customers
Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.
Caruso explains the current state of customer relations in the realm of digital marketing.
Here's what caught my attention:
- According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.
- Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.
- True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.
Lead/Featured Image: Origin unknown.
Read full article here: http://ow.ly/6cEv3080mj8
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