Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Grow Your Business with Online Reviews

Grow Your Business with Online Reviews | Curation, Social Business and Beyond | Scoop.it
This detailed article and in-depth Infographic by websitebuilder.org, are on the important subject of Online Reviews. Some great stuff here!
janlgordon's insight:

I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

 

Most online shoppers will read a review first before making a buying decision.

 

Improve Your Sales with Online Reviews

 

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

 

Arevalo explains how to leverage customer opinion in your favor.

 

Here's what caught my attention:

 

  • A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

 

  • About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

 

  • A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Feature Image: 123rf.

 

Read full article here: http://ow.ly/AkUh30aGfrD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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2013: A Year of Change, Challenge and What's Coming Next

2013: A Year of Change, Challenge and What's Coming Next | Curation, Social Business and Beyond | Scoop.it
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the
janlgordon's insight:

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.


Here are some highlights;


The Promise of 2013 was fulfilled:


"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".


This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".


"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

 

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.


Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.


Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond


Read full article here: [http://bit.ly/1fKs29i]


Image: Newslettercartoon.com

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Rescooped by janlgordon from The Evolving World of Marketing
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Here's A Content Strategy That Delivers ROI - 7 Surefire Tips

Here's A Content Strategy That Delivers ROI - 7 Surefire Tips | Curation, Social Business and Beyond | Scoop.it

This post was written by Charissa Grandin on Lingospot Blog I selected this because I thought the suggestions were very helpful whether you're creating it or curating content.


****For some reason the link at the top that leads to the article is broken at the time of writing, to read the full article, scroll to the bottom, that link works fine.


Having the right online content for your business can help you retain customers and attract new ones.


Excerpt:


**What can you do to keep your existing customers coming back and invite additional customers to your business?


**Below are some tasks you can get started on today to improve customer retention through content.


**Needs and concerns - What are your customer's needs?


**What are they worried about?


**What do they most need?


****Create content that alleviates their most urgent concerns and offer solutions


**Keywords


**Make a list of keywords and phrases they may be searching for that will lead them to you


**create content around those topics


**Frequently asked questions


**Make a list of all the questions people ask and create content around them using the word solutions in your title


**Create lots of content


**Put out as much content on your site, twitter, Facebook, etc.


**The more content you have online centered around your key subject, the more likely you are to rank highly in search


**Be Active


**Engage with your audience, be active in online communities


**Include links to your content that address concerns you come across in your online interactions


**Promote your content


**Tweet it, tell everyone about it, if your content is useful, people will share it with their networks as well.


Curated by Jan Gordon covering,  "Content Marketing, Social Media and Beyond"


"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ylR5p1]

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Why Marketing Experiences are Important to Your Business

Why Marketing Experiences are Important to Your Business | Curation, Social Business and Beyond | Scoop.it
There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

 

Your audience is not only involved in your products -- they are also paying attention to your messaging.

 

How Digital Marketing Affects Your Customers

 

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

 

Caruso explains the current state of customer relations in the realm of digital marketing.

 

Here's what caught my attention:

 

  • According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

 

  • Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

 

  • True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Origin unknown.

 

Read full article here: http://ow.ly/6cEv3080mj8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial


In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?


What caught my attention:


**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications


The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.


**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.


**Have you purchase anything through Facebook? I have not.


So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.


The main points here are:


**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies


**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features


****Brands are not asking for a sale. 49% never include calls to action in messages


**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts


**(Even though we know most people “Like” brands to get access to them) -


**65% of the brands only share their own content



**91% do not use premium social media management tools and rely mostly on  free solutions


**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.


**Are you already selling your products on Facebook?


**Are you planning to do so?


**Or from the consumer side, are you making purchases on social platforms like Facebook?


Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]


Read full article here: [http://bit.ly/ya5tFD]

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Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon
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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Curation, Social Business and Beyond | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.


Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/


or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media


Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.


Excerpt:


"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.


"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?


It is.


I’ll tell you why I love it and why, as a brand, you should love it too.


****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.


****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.


Last November I spoke at TEDx about how through the Web, weird became profitable.


****Weird became something businesses could leverage. To me, that’s where social media is most effective –


****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.


And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://outspokenmedia.com/about/lisa-barone/]

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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele