Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Make Your eCommerce Business Successful

How to Make Your eCommerce Business Successful | Curation, Social Business and Beyond | Scoop.it
The success or failure of any eCommerce business venture depends on detailed planning and preparation. Here are 5 key elements in that process
janlgordon's insight:

I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.

 

Detailed planning and preparation will help you drive more customers online.

 

Run a Successful eCommerce Website

 

When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.

 

Thomasson shows the right elements that need to be in place in order to have a sales generating website.

 

Here's what caught my attention:

 

  • Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.

 

  • Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.

 

  • There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e9dF307VlWI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Txus Santos's curator insight, February 6, 1:57 AM
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Who Are You Online? Transparency vs Anonymity [infographic]

Who Are You Online? Transparency vs Anonymity [infographic] | Curation, Social Business and Beyond | Scoop.it

This infographic is from Daily Infographic


Transparency vs Anonymity ... Who Are You Online?


Today’s infographic shows these divergent philosophies of Internet culture and, most interestingly, what the average Internet user thinks about the privacy of their information online.


**What type of user are you?


**Do you prefer anonymity or transparency?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See full article and infographic here [http://bit.ly/AnKTTo]

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Beth Kanter's comment, January 21, 2012 12:47 PM
Jan,
This is a terrific summary of the infographic. My feeling is that transparency is not a black and white definition of - disclosing everything or disclosing nothing. There's lots of shades of gray. I like the definition of transparency from "Public Parts" that Jeff Jarvis published last year - it also includes engaging with people around what you disclose. I think there is a place for being anonymous - especially when the information you disclose might put you in physical danger. Have written a lot about transparency - about the practice in my first book and in my second book how to measure it http://www.bethkanter.org/power-light/
Mike Coyle's curator insight, March 5, 2014 4:27 PM

Good comparison.

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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial


In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?


What caught my attention:


**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications


The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.


**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.


**Have you purchase anything through Facebook? I have not.


So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.


The main points here are:


**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies


**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features


****Brands are not asking for a sale. 49% never include calls to action in messages


**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts


**(Even though we know most people “Like” brands to get access to them) -


**65% of the brands only share their own content



**91% do not use premium social media management tools and rely mostly on  free solutions


**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.


**Are you already selling your products on Facebook?


**Are you planning to do so?


**Or from the consumer side, are you making purchases on social platforms like Facebook?


Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]


Read full article here: [http://bit.ly/ya5tFD]

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Social & Tech Experts Explore The Future of Facebook & It's Impact on Society

This video is part of a series called Open Foresight Project - to participate and learn more, they're on Facebook.


Summary:


Leading social and tech experts present their visions for Facebook's future impact on society.  They explore the open ended question, What is the future of Facebook?


Fascinating discussion with leading social and tech experts who present their visions for Facebook's future impact on society.


Some questions raised - Who controls data and privacy issues


As our needs change, we're likely to outgrow today's technologies.


Read the comments as well - here's a quote:


"Stowe Boyd "The rise of a truly open social web is the biggest challenge to Facebook. And it will ultimately derail it and sideline it." Agree or disagree?


Lots of unanswered questions, only time will tell, definitely worth your time.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See video here: [http://www.youtube.com/watch?v=nTbboNQ31Ig&feature=share]

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