In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?
What caught my attention:
**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications
The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.
**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.
**Have you purchase anything through Facebook? I have not.
So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.
The main points here are:
**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies
**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features
****Brands are not asking for a sale. 49% never include calls to action in messages
**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts
**(Even though we know most people “Like” brands to get access to them) -
**65% of the brands only share their own content
**91% do not use premium social media management tools and rely mostly on free solutions
**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.
**Are you already selling your products on Facebook?
**Are you planning to do so?
**Or from the consumer side, are you making purchases on social platforms like Facebook?
Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]
Read full article here: [http://bit.ly/ya5tFD]