Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Grow Your Business with Online Reviews

Grow Your Business with Online Reviews | Curation, Social Business and Beyond | Scoop.it
This detailed article and in-depth Infographic by websitebuilder.org, are on the important subject of Online Reviews. Some great stuff here!
janlgordon's insight:

I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

 

Most online shoppers will read a review first before making a buying decision.

 

Improve Your Sales with Online Reviews

 

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

 

Arevalo explains how to leverage customer opinion in your favor.

 

Here's what caught my attention:

 

  • A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

 

  • About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

 

  • A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Feature Image: 123rf.

 

Read full article here: http://ow.ly/AkUh30aGfrD

 

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Why Human Experiences Are More Important Than Technology

Why Human Experiences Are More Important Than Technology | Curation, Social Business and Beyond | Scoop.it
Human experiences are still craved by us and important to us. Perhaps those who wish to automate more need to slow down for a while?
janlgordon's insight:

I selected this article from Curatti written by Bryan Kramer because it provides insights on how human experiences still rule over automation.

 

Understanding the human experience in the age of technology

 

Are You Relying Too Much on Automation?

 

We are experiencing new technological advances like never before. I agree that in order to reach your customers in the digital age you need to connect with them on a human level.

 

Kramer explains how to make meaningful connections and understand the balance of technology.

 

Here's what caught my attention:

 

  • We are able to keep in touch with our community even more today online, but we can easily miss personal contact through this. In person meetings are still the best way to reach people.

 

  • We are always on the hunt for more context and meaning. This is necessary to fully understand someone -- these subtleties are not possible with communication online.

 

  • With the rise of chatbots we can lose the art of persuasion. Humans still crave understanding, and knowing that your business is actively listening to them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TechCrunch.

 

Read full article here: http://ow.ly/S19n308vJjc

 

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Stephen Dale's curator insight, February 1, 5:11 AM
Technology can both help us and isolate us. Our interactions with others and the art of listening, talking and understanding are what make us human. We have to use our experience to decide how far we want technology to help us.
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15 Ways to Boost eCommerce Conversions

15 Ways to Boost eCommerce Conversions | Curation, Social Business and Beyond | Scoop.it
The key purpose of any online store is to find ways to boost its eCommerce conversions. Online marketers need to come up with new solutions
janlgordon's insight:

I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

 

Learn the best practices of eCommerce in today's competitive online world.

 

Best eCommerce Practices for More Sales

 

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

 

Crayon goes over what changes can be made to your branding and website.

 

Here's what caught my attention:

 

  • The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

 

  • Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

 

  • The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Katherine Crayon.

 

Read full article here: http://ow.ly/Vge3307LKQ2

 

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A/B Testing Results from Entrepreneurs That Will Surprise You

A/B Testing Results from Entrepreneurs That Will Surprise You | Curation, Social Business and Beyond | Scoop.it
A/B Testing is a storehouse of knowledge. Here, we present 5 examples of interesting test results coupled with a bonus list of tips from our experts
janlgordon's insight:

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

 

You can gain a lot of useful knowledge through research of your eCommerce business.

 

A/B Testing for Online Businesses

 

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

 

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

 

Here's what caught my attention:

 

  • In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

 

  • During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

 

  • The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/FoSG306H6uh

 

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YouTube Confirms Plans To Take On Cable With ‘Channels’, Names Dozens Of Partners

YouTube Confirms Plans To Take On Cable With ‘Channels’, Names Dozens Of Partners | Curation, Social Business and Beyond | Scoop.it

Jason Kincaid for TechCrunch


"YouTube's ambitions to challenge cable television head-on are getting a big boost tonight: the world's largest video site is announcing that it's lined up a slew of new content partners who will be developing shows for the site, covering everything from sports to comedy to music."


**The news had been rumored for sometime and it had seemed obvious to many of us even before the rumors began.


**The channels will start coming out next month and continue rolling out over the next year.


There is a list of content partners in this post:


  http://tcrn.ch/sGNK7U

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Online Ads To Become More Integrated Into Content

Online Ads To Become More Integrated Into Content | Curation, Social Business and Beyond | Scoop.it

Mark Walsh from Mediapost, wrote this piece based on Fred Wilson's keynote address at OMMA Global on Monday.  Mr. Wilson is Co Founder of Union Square Ventures.


Intro:


Traditional banner ads have long been the whipping boy of the online ad world. Ubiquitous but ignored, the display ad on the right side of the page has given way to a new generation of social-media formats blurring the distinction between advertising and content and promising higher levels of interaction.


 Gearing advertising to specific platforms to improve performance also increases reach; users migrate away from Web portals to social-networking sites, blogs and more narrowly crafted content niches online. 


Takeaway:


It's important to embrace emerging digital formats as the Web audience continues to splinter across more specialized and socially driven forms of media. "There's no single channel any more. That's just the way the world is going ... and marketing opportunities are fragmenting equally", Wilson said.


http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159291


Via Robin Good
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Facebook, Skype and Google+ will Create Communication That Mirrors Real Life

Facebook, Skype and Google+ will Create Communication That Mirrors Real Life | Curation, Social Business and Beyond | Scoop.it

Yoav Shoham wrote this piece, he is a professor of computer science at Stanford University and co-founder of Katango.

 

He says "In the next generation of social media interaction, users will communicate online in ways that better mirror their organic interactions in real life. Welcome to the age of fluid personal communication."

 

Intro:

 

Skype’s acquisition of GroupMe and Facebook’s Beluga-based Messenger are part of something much bigger than group text messaging: The landscape of personal online communication is changing.

 

This week’s announcement of Skype’s acquisition of GroupMe, and the recent introduction of Facebook’s Beluga-based Messenger, are part of something much bigger than group text messaging: The landscape of personal online communication is changing.

 

The very communication paradigms we’re accustomed to — email, text messaging, chat and wall posts — are starting to be blurred and redesigned.

 

So what does this all mean?

 

The lesson from this is that in the era of social networks we need to revisit communication conventions that previously served us well. In particular, we can’t take for granted the distinction between active and passive communication. Every developer of a new communication service should ask him/herself the following questions:

 

http://gigaom.com/2011/08/27/fluid-personal-communication-in-the-era-of-facebook-skype-and-google/

 

 

 

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8 Ways to Discover Content Ideas From Your Readers

8 Ways to Discover Content Ideas From Your Readers | Curation, Social Business and Beyond | Scoop.it

 Michael Stelzner from Socialmediaexaminer never disappoints, this is a very good post, full of great ideas to source content.

 

Intro:

 

How to find out what content your audience really wants to satisfy your online community and improve your content marketing.

 

http://www.socialmediaexaminer.com/8-ways-to-discover-content-ideas-from-your-readers/

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12 Business Branding and Email Tools

12 Business Branding and Email Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

 

Reach your full potential online with these great resources for business.

 

12 Great Business Tools for Branding and Email Marketing

 

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your company a more successful one.

 

Here's what caught my attention:

 

  • Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

 

  • Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

 

  • Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://curatti.com/business-branding/

 

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Angela Cain's curator insight, March 19, 1:39 PM

Need help managing emails & making your #business run more effectively?

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How to Make Your eCommerce Business Successful

How to Make Your eCommerce Business Successful | Curation, Social Business and Beyond | Scoop.it
The success or failure of any eCommerce business venture depends on detailed planning and preparation. Here are 5 key elements in that process
janlgordon's insight:

I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.

 

Detailed planning and preparation will help you drive more customers online.

 

Run a Successful eCommerce Website

 

When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.

 

Thomasson shows the right elements that need to be in place in order to have a sales generating website.

 

Here's what caught my attention:

 

  • Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.

 

  • Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.

 

  • There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e9dF307VlWI

 

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Txus Santos's curator insight, February 6, 1:57 AM
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Everything You Need to Know About the Internet, eCommerce & Hosting

Everything You Need to Know About the Internet, eCommerce & Hosting | Curation, Social Business and Beyond | Scoop.it
Know your internet and hosting facts, and you’ll know in which direction to take your existing business... or where to point a future one
janlgordon's insight:

I selected this article from Curatti written by Toby Dean because it provides recommendations on how to be successful in online marketing.

 

Having the right knowledge can boost your online sales results.

 

Improve Your Online Marketing Strategy

 

Running a business online can be a challenge if you are not armed with the right information and tools. I agree that in order to gain momentum you need to understand the right methods.

 

Dean shows an infographic from Hosting Facts that covers facts on the Internet, picking a domain name, websites and hosting, eCommerce, and mobile.

 

Here's what caught my attention:

 

  • A little under half of all Internet users are from Asia. Bermuda has the highest Internet penetration -- most people there are online.

 

  • Using a .com extension for a domain name is still the best method. There are over 123 million registered .com domains names.

 

  • Increasing your website speed can help your conversion rates improve by 74 percent. Just 8 to 2 seconds will help you attract more sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/xFfx306ZyGl

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, December 12, 2016 10:47 AM
thank you @massimo facchinetti
thinksmart.it's curator insight, December 17, 2016 10:06 AM
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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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Best Time of Day to Share Content To Different Age Groups

Best Time of Day to Share Content To Different Age Groups | Curation, Social Business and Beyond | Scoop.it

This infographic shows the best time to share different types of content broken down by age group. The graphic is based on the online activities different demographics participate in at different times.


Via Scott Scanlon, Robin Good
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How to Review Your Marketing Analytics in Just 10 Minutes

How to Review Your Marketing Analytics in Just 10 Minutes | Curation, Social Business and Beyond | Scoop.it

I found this post to be very useful in checking the results of our online marketing efforts easily and quickly to make sure what we're doing is effective or not.

 

Intro:

 

This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions.

 

 

" Most business owners and marketing managers are too busy to dive into website analytics every day. However, it is important to keep a pulse on how your online marketing programs are performing so you can adjust them as needed.

 

The following is a recommendation for a 10-minute, 5-point inspection to use weekly or bi-weekly in order to keep current on your latest metrics.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/24897/How-to-Review-Your-Marketing-Analytics-in-Just-10-Minutes.aspx#ixzz1Xodvv0CZ

 

 

 

 

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Tips for Managing Social Networking Burnout

Tips for Managing Social Networking Burnout | Curation, Social Business and Beyond | Scoop.it

This is a great piece if you're too plugged in and need to manage your online life. Here are just a couple of tips.........

 

Intro:

 

"Suffering from social networking burnout? Here are some suggestions to help manage your digital life.

 

1. Take stock of the sites you have joined or may want to join. CheckUserNames will show you 160 social networking sites and search them to determine if your name or brand is available for an account or if it’s already been taken. (Sorry, John Smiths.)

 

2. Streamline. If you’re often logging into multiple social networks to repost the same content, sites like OnlyWire, Ping.fm and HelloTxt let you update several networks with a single mouse click.

 

http://www.nytimes.com/2011/08/11/fashion/tips-for-managing-social-networking-burnout.html?_r=1&emc=tnt&tntemail0=y

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Twitter, Facebook and other social platforms are an icebreaker when it comes to actual real life relationships

Twitter, Facebook and other social platforms are an icebreaker when it comes to actual real life relationships | Curation, Social Business and Beyond | Scoop.it
Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted),...
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