Jennifer Cohen wrote this piece and reminds us of the benefits of content curation to navigate through the clutter, find trusted sources and get the news and informaton we need to know on any given topic.
Here's what caught my attention:
With the growth of social media and communication tools online, a new role for editors and reporters has evolved into something more synonymous with a personal tour guide or, as Josh Stemberg of Stemberg Strategics puts it: the journalistic curator. A good curator has already identified where to search and can share this path with his audience.
For example, Tumblr provides its users with curated topic pages that help them to discover content. On each page, contributors and editors curate displays tags which users can follow and have updates sent directly to their dashboard. Each page also displays the most popular posts within the topic pages.
But, in addition to providing information in an organized, easy to discover way, these curation tools also need to establish credibility among their users. In this vain, tools like Tumblr promote and publish content that comes from trusted sources, which include major traditional news organizations like the New York Times, CNN, or NPR.
Conversely, the publications gain visibility among the niche followers of these same curators for whom they provide content.
**This in turn enables them to maintain readership levels and brand loyalty. What has developed is a mutually-dependent, but also mutually-beneficial relationship between content curators, creators, and readers alike – a marriage between traditional and non-traditional information sources. (Yes!)