Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Everyone wants to be a news filter now

Everyone wants to be a news filter now | Curation, Social Business and Beyond | Scoop.it

As the avalanche of information coming through social networks and real-time tools like Twitter continues to grow, the need for filters to make sense of that tsunami of data also increases, and it seems as though everyone has a different way of trying to solve that problem.

 

Facebook threw its hat into the ring this week with what it says is an improved “newspaper-style” news feed that highlights important content, while Digg has just launched “newsrooms” aimed at doing the same thing, and online influence-ranking service Klout is rolling out topic pages based on what’s being shared by those with influence. But will any of these be able to solve the filtering problem, or will they just add another source of noise?


Here's what caught my attention:


It’s good that plenty of services are trying to solve the news-filtering problem, and different users may choose different solutions: for some, Twitter will be the best because it is brief, while others might prefer Google+ or the summaries that they get once a day from services like Summify or an app like AOL’s Editions. So far, no one seems to have come up with the one-size-fits-all solution to this modern dilemma.

 


[read full article http://j.mp/r3eEVe]


Via Giuseppe Mauriello
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Curation, Community and the Future of News

Great listening to Steve Rosenbaum speak today at the #140 Conference in New York.

Here's an excerpt of a very timely and relevant post by Steve Rosenbaum for Nieman Reports |:

‘People are clearly overwhelmed by the growing volume and weight of digital content and messaging that they feel compelled to process.’...

Thinking back, I've always considered news as a dialogue rather than a monologue. I've preferred conversations to speeches. That said, I don't often hang out on street corners or in neighborhood bars partaking in random conversations about the weather or the Mets. I like my conversations curated.

Nieman Reports

http://www.nieman.harvard.edu/reports/article/102626/Curation-Community-and-the-Future-of-News.aspx
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Can 'Curation' Save Media?

Can 'Curation' Save Media? | Curation, Social Business and Beyond | Scoop.it
Arianna Huffington, Michael Wolff, and Matt Drudge have already put "curation" to work. But will it save shrinking magazine and newspaper companies?
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Curate to Control Negative User-Content

If negative or wrong user-generated reviews are gaining popularity online, curating positive content might be the best idea for countering.

The reason behind curation’s success at countering negative consumer content is precisely because the positive content is created by consumers. Research has demonstrated that 3rd party, independent reviews of a product or service are seen as highly credible. In many circumstances, consumers trust independent reviews more than they trust information from the business or brand that made the product or delivered the service.

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Shaping the Future of Curation

by Francine Hardaway

“Information overload” is an inherent part of the daily experience for most of us – especially online. The web has disintermediated the flow of information, making it easy for anyone to easily receive and share news, videos, comments, and other content. This means that most of us get more information than we actually need – or want. We no longer have to look for information – instead we have to sort through it. It’s as bad as looking through a shoebox of receipts at tax time trying to figure out what’s actually useful in filing that 1040.

Sorting through this abundance – curating it – can streamline the way we interact with content, helping us see more of what we want and less of what’s irrelevant or repetitive. But how to curate, or whom to trust with that job? Twitter, Facebook, and other online sources fill our screens with content from sources we’ve chosen – but how do we filter through that content to help us find what matters?
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Content Curation from Source to Influence in Five Steps

Content Curation from Source to Influence in Five Steps | Curation, Social Business and Beyond | Scoop.it
How to find useful and relevant information, organize it, contextualize it, distribute it, and influence stake holders with it.

I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a great way to keep top of mind with clients and prospects without being ‘salesy’. I deliver timely, relevant and useful information to them in easy to consume bites. The timing is serendipitous – it depends on when I happen to run across something meaningful. It might be a single day between curated missives, it might be a month.
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Content Explosion And Content Curation

Content Explosion And Content Curation | Curation, Social Business and Beyond | Scoop.it
Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web. Now the reliability and the quality of links will depend on the knowledge and sensibilities of the curator. But once people find his findings to be valuable and worth a read I am sure the blog, website or any other platform he uses to share that set of links will be surely be regularly read and followed. So, content curators are basically people who do the search activity for you and present the results in the form of ‘Ready To Eat’ food packages or like instant coffee.

Content curation infact gives good quality inbound links to the content pages that have been curated. I say good quality links as the curator has found these links to be useful and informative and hence they have been listed by the curator for that topic or relevant search. Hence, in a way these sites help the search industry as a whole the searchers and the search engines.

You never know content curator site signals could be incorporated the ranking factors of the search engines for quality and relevance just as social media signals are incorporated for popularity and WOM.
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Say Media highlighting 100 of the most influential voices online

Say Media highlighting 100 of the most influential voices online | Curation, Social Business and Beyond | Scoop.it
An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people. Anyone who sometimes uses Twitter to send people to an interesting...

Essentially the idea is that you find things that interest you and share them. If you become known as "always finding the good stuff" people will eagerly follow you even if you don't do much in the way of original content.

This human approach to content selection is very different than an algorithmic approach than used in a search engine like Google.

If you do online book or music reviews, you're curating content. When you blog about other people’s work you're curating content.
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The Value Equation: Curators and Aggregators

The Value Equation: Curators and Aggregators | Curation, Social Business and Beyond | Scoop.it
Difference between content aggregators and curators

Even as search parameters and algorithms are becoming more sophisticated, there is a reason why people still make their own playlists, consume information differently, and use multiple/multimedia sources.
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The Content Curation Guide for Bloggers | Internet Marketing, Content Curation Marketing

The Content Curation Guide for Bloggers | Internet Marketing, Content Curation Marketing | Curation, Social Business and Beyond | Scoop.it
The Content Curation Guide for Bloggers | Internet Marketing ... Lots of great information and resources for individuals and brands to curate and filter out the best content and information to their following.
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COMING SOON TO A JOB NEAR YOU - CONTENT CURATION

COMING SOON TO A JOB NEAR YOU - CONTENT CURATION | Curation, Social Business and Beyond | Scoop.it
"Stated simply, content curation is the organization and sharing of relevant content on a particular subject. In a world where high-quality information is harder to find, learning to meaningfully filter through content is an increasingly valuable skill" says Donna Papacosta.

This post has a lot of good information for those of you who are planning to do this for a living.
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Cisco's Foray into Brand Journalism -

Cisco's Foray into Brand Journalism - | Curation, Social Business and Beyond | Scoop.it
John Earhardt, guest blogger for Brian Sollis, Dir. of Social Media Communications at Cisco wrote this exciting post today, You can follow him on Twitter @urnhart.

Bravo!! This is a home run and definitely another example of how curating content and information for your audience adds value, encourages interaction and builds relationships.



The Importance of Brand Journalism

Why My Mom Invented Social Media

As Brian Solis stated in a recent blog entry, “social media has never been about the technology as much as it has been governed by social science.” There you have it! Brian Solis has just confirmed that my mom invented social media.

No, my mom’s last name is not Winklevoss or Zuckerberg. She is not on Facebook. She is not on Twitter. But starting when I went to college some eleventy-seven years ago, she started mailing me articles that she thinks I might like. “Thought you might be interested in this” she’ll scrawl on the top of an article in the Wall Street Journal that she has ripped out of the Marketplace section. This is social media at its core. And she still does this.

http://www.scoop.it/t/content-curation-social-media/p/223577991/cisco-s-forary-into-brand-journalism-brian-solis
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#140conf NYC on Ustream - Twitter and the real time web

#140conf NYC @ Ustream.TV: The 140 Characters Conference: New York City (#140conf) is the largest worldwide gathering of people interested in the effects o...

Great people, sharing inspiring stories about twitter, tweets and amazing relationships that have come from sharing information and knowledge. So glad to be a part of this community!!
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Content Curation - Show your expertise—by sharing the best of others.

These slides are from a Webinar given through Social Media Leaps.
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Want To Be The 'Go-To' Brand? Create and Curate Content | CMO.com

Want To Be The 'Go-To' Brand? Create and Curate Content | CMO.com | Curation, Social Business and Beyond | Scoop.it
Pawan Deshpande
CEO
HiveFire

Marketers need to publish content to succeed in our online world. This is the basic premise of many recent books on marketing, written by thought leaders such as David Meerman Scott in The New Rules of Marketing & PR, Ann Handley and CC Chapman in Content Rules, and Joe Pulizzi and Newt Barrett in Get Content. Get Customers. To execute a content marketing strategy, you need to put yourself in the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers. While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.

Before prospects make a decision to buy from you, they will do much more than just look at your content. Prospects tend to make decisions by consulting content from three distinct categories: expert content (analyst reports, industry and expert blogs, trade publications), peer group content (social media chatter, peer blogs, discussion boards), and vendor content (whitepapers, vendor case studies, vendor blogs). When creating content for your brand, you are helping to educate your prospects only through vendor content. Without content from the other two categories, they are left on their own, out of your reach, to find it themselves.

Read more............
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How To Manage, measure and Monitor Twitter

This is an excellent post with good information, especially for those of us who are curating content over the web.

Twitter is one of the “new media channels” that is challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

The torrent of data that Twitter produces, especially as your Twitter follower count grows, challenges your ability to manage the noise.

So managing and monitoring that stream becomes a real challenge.
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10 Thought Leaders Share Views on Content Curation and Marketing

10 Thought Leaders Share Views on Content Curation and Marketing | Curation, Social Business and Beyond | Scoop.it
Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix.

Within the field of content marketing, curation is becoming a popular topic of discussion. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.
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Content Curation: 10 Thought Leaders Share Thoughts on Content Marketing & Curating - Online Marketing Blog

Content Curation: 10 Thought Leaders Share Thoughts on Content Marketing & Curating - Online Marketing Blog | Curation, Social Business and Beyond | Scoop.it
Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix.

Within the field of content marketing, curation is becoming a popular topic of discussion. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.
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General Management - How to Hire a Chief Content Officer: 11 Key Traits : MarketingProfs Article

General Management - How to Hire a Chief Content Officer: 11 Key Traits : MarketingProfs Article | Curation, Social Business and Beyond | Scoop.it
General Management - What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should ...
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Curation Platforms | SocialCompare - Comparisons community

Curation Platforms | SocialCompare - Comparisons community | Curation, Social Business and Beyond | Scoop.it
Compare Amplify vs BagTheWeb vs BlogBridge vs CIThread vs Chripstory vs ConnectN vs Curated.by vs CurationStation vs Eqentia vs Flockler vs HabitStream vs KeepStream vs Knowledge Plaza vs Kweeper vs LinkedIn Today vs Storify vs Scoop.it ...
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Future of Media: Curation, Verification and News as a Process

Future of Media: Curation, Verification and News as a Process | Curation, Social Business and Beyond | Scoop.it
As the BBC and other mainstream media outlets try to figure out how to curate and make sense of the "citizen journalism" coming in via social media, they also need to come to grips with the idea that news is now a process, not a product.
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3 Reasons Curation is Here to Stay

3 Reasons Curation is Here to Stay | Curation, Social Business and Beyond | Scoop.it
Perhaps you won't believe me since it's my job to spread the gospel of curation as the Chief Evangelist of Pearltrees, but I think curation is here to stay. These are the reasons why I believe this is the case.
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