Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Grow Your Business the Right Way on LinkedIn

Grow Your Business the Right Way on LinkedIn | Curation, Social Business and Beyond | Scoop.it
Here are some of the most common reasons why a majority of businesses are not yet realising the full benefits fro
janlgordon's insight:

I selected this article from Curatti written by Greg Cooper  because it explains how to increase your bottom line with LinkedIn.

 

Successfully grow your sales through this powerful networking social tool.

 

It Takes Both Focus and Attention to Make a LinkedIn Work for Your Business

 

In order to grow your business you need to know our target market and exactly how to reach them. I agree that understanding how to leverage LinkedIn can help attract new leads and sales.

 

Cooper explains several methods you can use to improve your reach.

 

Here's what caught my attention:

 

  • Have a clear definition of who your target market is. This will help you avoid the pitfall of selling to the wrong people who will not be interested in what you have to offer.

 

  • Have a professional looking LinkedIn profile that is complete and eye-catching. This should build your credibility as well as your products or services.

 

  • Invest in paid features for more leverage. Even though there are a lot of free functions to tap into your business will go a lot farther by utilizing premium offerings.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/EXqe304OToN

 

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janlgordon's comment, October 7, 2016 10:58 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 10, 2016 10:41 AM
Thank you @Stan Smith & @Skylly_W :-)
janlgordon's comment, October 14, 2016 10:42 AM
Thank you @Skylly_W :-)
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The Power of Curation - The Wave of the Future

The Power of Curation - The Wave of the Future | Curation, Social Business and Beyond | Scoop.it

This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.


I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:


"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."


Here are some highlights......


"The wisdom of crowds, the insanity of crowds.


Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.


****It’s either “crowdsourcing is the answer to everything” –


****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”


If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."


Disrupting Business as Usual


This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (http://www.couchsurfing.org/), Zipcar, and AirBnB.


Gansky calls these “Mesh” businesses (http://meshing.it/)—enterprises


****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).


****And she argues that they represent the future of our economy.


****In other words, the secret to thriving networks boils down to one thing: good curation.


http://socialmediatoday.com/kanter/380234/power-curation


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

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Beth Kanter's comment, October 22, 2011 6:44 PM
Thanks so much for including this in your collection! The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World.
janlgordon's comment, October 22, 2011 9:22 PM
@Beth Kanter - I found the post, went to dinner, came back and put the final touches on it to tweet tomorrow. I can't believe I never saw this when you originally posted it. That just goes to show you how important it is that we have each other. It's impossible to see everything. Thanks for your kind words and your amazing curation!
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Market Content with Substance Combine Twitter With Blogging - Here's How

Jeff Bullas once again gives us a great plan on how to use Twitter for business effectively jeffbullas.com @jeffbullas


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Intro:


How Can You Use Twitter for Business?


In a previous post “How to Create Credibility and Trust on Twitter“, I highlighted the importance of combining the use of Twitter with blogging to create a social media content marketing “Synergy” with substance.


These Twitter tips and tactics for business should be read in that context.


**It's also important to keep in mind that creating a “Strategy for Twitter” is also valuable and essential.


Jeff gives you great strategy for leveraging twitter in these areas


Networking

Personal Branding

Customer Service

Marketing


Here's how..........


http://bit.ly/n39tnX


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How To Leverage Klout Topic Pages To Build Your Business

I personally think the way Klout measures influence and contribution is rather iffy and I'm happy about the topic pages because it's a great way to curate content and connect with people of like minds. All sorts of opportunities are possible.


Excerpt:


Klout Topic Pages:


Once we get to Klout, we find on TOPICS on the left menu. This allows us to see the TOPICS a particular user is talking most about (and most recently) in their social circles. We find the TOPIC relevant to what we’re looking for and click on that. The result is the page to the right (click to enlarge).


Not only can we find a list of “influentials” on the topic of cheesecase, but we can see some of their “fans” as well. We can dive deep into each users social content as well, providing they’ve linked their other social services to Klout.


If we’re looking for connections and content (our own meaning making for our own business), the Klout “score” is more of a secondary guide rather than the elephant sitting in the judgment chair.


Remember the toggle: You can click right into a person’s Twitter or Facebook (or whatever) right from any of these Klout pages.


http://www.converstations.com/2011/09/klout-topic-pages-small-business-can-connect-and-curate.html


Via maxOz, ABroaderView
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Twistory: Historical Events Announced On Twitter

 

 We all know that Twitter made history with their social networking service. That’s nothing that we can even doubt. It was the first social network to spread news faster than any other medium, and it still stands as a record holder when it comes to that.

 

Of course, speed isn’t everything when it comes to networking though. Why would we want to network faster when doing it slower will create such stronger online relationships? That’s at least what I personally think.

 

Twitter is great when it comes to that as well, and the reason is because we can all choose the speed ourselves. You never have to get approved on Twitter (unless the user you are trying to follow has a private profile of course). That means you can instantly start picking up on what people are doing and sharing.

 

If Twitter would have been around hundreds or maybe even thousands of years ago, maybe we would have seen some pretty epic tweets going out. Sure, we’ve already seen some pretty historical ones, starting with Michael Jackson’s death and a slew of other things.

 

It’s not all about celebrity power and their influence on our lives though. It can also be about historical events such as the ones happening all around the world. Egypt is a great example of how news can spread faster than light itself.

 

http://www.bitrebels.com/social/twistory-historical-events-announced-on-twitter/

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13 Ways Entrepreneurs Can Save on Travel

13 Ways Entrepreneurs Can Save on Travel | Curation, Social Business and Beyond | Scoop.it
Business travel can become an expensive venture. However, the people who probably feel the pinch the hardest are small business owners and entrepreneurs.
janlgordon's insight:

I selected this article from Curatti written by Jennifer Hanford because it explains the current cost of business travel and how to save money on your next trip.

 

If you are a frequent flyer for your business or company you need to know how to budget wisely.

 

Use These Money Saving Tips on Your Business Trips

 

When it comes to frequent travel your budget can go overboard pretty fast. I agree that in order to be efficient and have more profit for your business you need to know how to trim the costs.

 

Hanford shows entrepreneurs several ways they can lower their travel costs so that they can benefit from face-to-face meetings.

 

Here's what caught my attention:

 

  • Airlines have installed browser cookies and can track how many times you are flying. According to their data they can adjust your ticket price accordingly. You can avoid this by browsing the web in private mode.

 

  • Check local and smaller airlines directly for prices. These may not be included in global searches. Sometimes they will have special offers and lower costs than larger companies.

 

  • The cheapest day and time to book domestic flights is Tuesday at 3 p.m. EST according to FareCompare. The cheapest day to fly is Wednesday and of course on red-eye flights and early morning trips.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/n4wS30474SE

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, September 14, 2016 10:40 AM
Thank you @SENAME Interactive & @Skylly_W :-)
janlgordon's comment, October 4, 2016 10:46 AM
Thank you @Anna :-)
janlgordon's comment, October 7, 2016 11:02 PM
Thank you @Skylly_W :-)
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Making Social Media Matter: Top Strategies For Meaningful Connections

Making Social Media Matter: Top Strategies For Meaningful Connections | Curation, Social Business and Beyond | Scoop.it

Great article from Fast Company


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Intro:


How do you fuel connections that matter? Every day we see the ability of social media to power connections between brands and consumers.


And if you work in digital or social marketing, PR, or advertising at a brand or agency, chances are you’re constantly trying to figure out where your brand or clients fit in.


To help connect the dots, Buddy Media and Booz & Company recently released a research report titled “Campaigns to Capabilities: Social Media & Marketing 2011.”


**The research report reveals insights into how leading companies are transforming from social campaigns to enterprise marketing capabilities, in an effort to successfully incorporate social media into the mix.


Here are some of the biggest highlights and insights from the report:


The data says: Facebook, Twitter and YouTube are the top three preferred social media platforms for brands to utilize.


****What it means: With 850 million users, it shouldn’t surprise anyone that 94% of respondents regard Facebook as one of their top 3 social media platform priorities. Twitter comes close in 2nd place with 77%, while YouTube came in at #3 with 42%.


http://www.fastcompany.com/1787046/new-research-from-buddy-media-booz-co-reveals-top-social-media-platforms-and-more



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5 Factors for Building True Fans Over Fluff

5 Factors for Building True Fans Over Fluff | Curation, Social Business and Beyond | Scoop.it

Dan Gershenson wrote this piece for Personal Branding Blog. Good criteria for building a real fan base by focusing on quality over quantity and much more.


Intro:


These are the people who matter most to me. And I suggest to you that for your own personal brand’s sake, this is the kind of group that should be high on the priority list for you. They represent a Core Group of influencers who understand your value and will act upon what you say more than a “Like” or a Follow.


You should hold your own Core Group to this standard in the social realm because a well-developed group will raise your credibility and influence. They will give you a deeper relationship that has meaning and mutual satisfaction. We often get so caught up in trying to get more Fans, more Followers and more Connections that we forget about developing a short list of people based on Quality.


But what does this quality look like? I know sometimes you hear things like, “Identify the influencers and connect with them.” Sure. But what’s a good Influencer? If you are going to stand out and develop your personal brand in a social network setting, you have to put your Circle, Follower list, Fans, etc. through this 5-Factor Filter:


http://www.personalbrandingblog.com/5-factors-for-building-true-fans-over-fluff/

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Why It’s Hard to Be Interesting and Interested

Yet another excellent article by Antone Roundy, who certainly measures up as ‘interesting’.


Whereas interesting is the easier part of this equation, Roundy points out: “If you want to sustain interesting, it’s got to be based on who you are, not just what you do.”


Showing that you are interested will increase traffic as it engages your audience. And after years of being talked at, we are now in the listening economy. Nobody is too big to show that they are interested, as was evidenced by Tony Robbins in his excellent webinar last week.


In a post full of very quotable text, this piece offers the following sage advice with regard to being interested:


“Whatever you do, don’t fake it. If your eyes are glued to your own bottom line, people will see through your attempts to appear interested, and the hypocrisy will backfire”


http://whitehatcrew.com/blog/why-its-hard-to-be-interesting-and-interested/


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The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It

The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It | Curation, Social Business and Beyond | Scoop.it

Great information!

 

"In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry".

 

http://searchengineland.com/the-ultimate-guide-to-linkedin-today-how-to-optimize-your-presence-on-it-84029

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