Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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Rescooped by janlgordon from The Millenials - GenY watch!

Want to Reach The Millennials? Here's What You Need to Know

This is an interview between eMarketer and Matt Britton CEO & Co Founder of Mr. Youth. Mr. Youth is a boutique agency specializing in marketing activities geared toward millennials, including word-of-mouth, experiential marketing and social media.

This year, Mr. Youth launched Crowdtap, an on-demand participation network used by more than 50 brands and agencies.

**Matt Britton and eMarketer’s Tobi Elkin talked about millennials’ media usage patterns, attitudes and preferences and how marketers can successfully engage them.

Here's what caught my attention:

What can marketers learn?

**They’re simply not watching and consuming television content, which is where 60% percent of ad dollars are still spent.

**They’re consuming their video content via Hulu, Netflix, iTunes and on mobile devices. And they’re pirating content.

**The same goes for radio—they’re not listening to radio the same way anymore. They’re listening to Spotify and Pandora.

**They’re also consuming online content differently. Marketers can’t rely on the massive bucket of broadcast media dollars to reach this generation.

**Marketers need to rethink the way they talk to this generation as a whole and ask:

****“What are the need states of these consumers?

****What are they looking for?”

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How the U.S. Consumes Real-Time Entertainment Online [INFOGRAPHIC]

How the U.S. Consumes Real-Time Entertainment Online [INFOGRAPHIC] | Curation, Social Business and Beyond |

This was posted by Charlie White on Mashable 


"Online entertainment as an all-streaming entertainment cornucopia is rapidly approaching. You might be surprised how quickly the transition is taking place.''

When you look at this infographic from Sandvine (a company that makes devices that assist broadband providers with throttling the connections of their users, so they should know about high bandwidth usage), you’ll see how the long-heralded convergence of broadband and entertainment is almost there. It’s not all-streaming yet, but close to it.

In fact, according to Sandvine’s Global Internet Phenomena Report for Fall 2011, if you’re subscribing to broadband Internet service, 96% of you were using some sort of real-time online entertainment each month.

Beyond that, using some combination of broadband-tapping devices such as smart TVs, gaming consoles, settops, smartphones and tablets, “55% of all real-time entertainment traffic” is coming from sources other than cable or broadcast TV, says Sandvine.

****That number is only going to get bigger. Will streaming ever completely replace broadcast and cable TV?

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