Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Rock of Ages: Evolution of SXSW

Rock of Ages: Evolution of SXSW | Curation, Social Business and Beyond | Scoop.it
The SXSW season is upon us. For college kids, it is the season of RSVP-ing to every free event possible hoping for free beer. It is the season of lines, shows and drunken-ness.
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Interview: MTV's Hive Editors - Role of Curation in Music Journalism & the Impact of the Web

Interview: MTV's Hive Editors - Role of Curation in Music Journalism & the Impact of the Web | Curation, Social Business and Beyond | Scoop.it
MTV launched The Hive to give indie music fans a better online experience by putting the latest and greatest in one place.


We recently talked with Shirley and Jessica Robertson, editor of MTV Hive, about the indie music scene, the role of curation in music discovery, and how the Internet continues to impact the music industry.


Here's what caught my attention:


YP: What is the importance of curation today?


JR: It’s incredibly important. This (music journalism) space is crowded and noisy, and curation and editorial voice is what sets you apart from everybody else. MTV was one of the original tastemakers in the music space, and we want to maintain that role today. We’re not restricted by genre like other sites. We hope to earn our audience’s trust and respect with our curation.


Read full article: [http://bit.ly/t9rIrv]

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YouTube’s Merch Store to Offer Music, Concert Tickets, and Other Merchandise

YouTube’s Merch Store to Offer Music, Concert Tickets, and Other Merchandise | Curation, Social Business and Beyond | Scoop.it
The social media space is buzzing about the newest offering from YouTube.
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Music - Interest Graphs = Commerce = Transactions The Next Wave!!

Music - Interest Graphs = Commerce = Transactions The Next Wave!! | Curation, Social Business and Beyond | Scoop.it
From the article - So What comes After Social Commerce? Gigaom

I'm highlighting this paragraph from the article, this is curation and beyond, great post, gets the juices flowing for all you entrepreneurs who are music fanatics!!

At its very core, the interest graph is a way to organize a social network based on people’s interests. For instance, if you’re a fan of Charlie Sheen and Lindsay Lohan, it’s clear self-destructive Hollywood stars and their lives are what you’re interested in. The interest graphs are built through various mechanisms: by following people whom you deem as experts, through your likes and shares, etc. In the middle part of the last decade, we tried to do this through tags.

http://bit.ly/kSB4wh
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Millennials Driving Social Media Power Shift: The Economic Impact

Millennials Driving Social Media Power Shift: The Economic Impact | Curation, Social Business and Beyond | Scoop.it

Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -


He says:


"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.


Here's what caught my attention:


Transfer of Power


**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.


**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.


**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/vinGaf]


Via janlgordon
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Albert McVities's curator insight, May 9, 2013 1:43 AM

This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."


 

Flying_Ray's comment, May 9, 2013 11:07 AM
This article was really interesting. As consumers continue to increase in their use of secondary screens and dual screen viewing, it will become more and more important for marketers to develop communication strategies that take advantage of these new touch points, while also having a message that is personally relevant to the individual. As it says in the article, for many companies this will mean the use of big data to indentify insights that can be used to enhance their brand equity with their individual customers.
Gerry O'Beirne Dunn's comment, May 10, 2013 4:53 AM
I like how businesses are tailoring their messages to individuals now rather than trying to approach an entire target audience as one group of like-minded people. It's interesting to note how young social media is in terms of when it was established, and how drastically it's changed marketing methods since it's inception. As things continue to change and improve, it will be important to familiarize ourselves with newer technologies and incorporate them into our marketing channels.
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Viral Video Tips - Compilations: Using YouTube as a Curation Tool

Viral Video Tips - Compilations: Using YouTube as a Curation Tool | Curation, Social Business and Beyond | Scoop.it

From the original article: by The Huffington Post

A popular trend is using YouTube to amalgamate a series of short clips into one video.

 

Take the adidas 120 edition video as an example which uses multiple clips of everyday people doing things in line with the brand message 'head over heart'.

 

The brand is acting as the curator for their audiences, and making the fans feel involved by including them in the video.

 

Another brand that has brought the fans into the video is the Google Chrome advert where they showcased Lady Gaga's from around the globe and made a combined video generating nearly 4 million views. This can play on nostalgia, for example the 100 years of East London Style video, this offers a quick snippet of time progression with is essentially delivering 100 years in 100 seconds of film which generated 2.5 millions views.

 

There are lots of examples of this being highly popular, one more example being the curation of 100 YouTube videos that combined to make up one Led Zeppelin song from fans around the world, which was featured on Mashable as their viral video of the day. 


Via Robin Good
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YouTube Relaunches Music Page With Deeper Curation

YouTube Relaunches Music Page With Deeper Curation | Curation, Social Business and Beyond | Scoop.it

Curation is everywhere! This is great!

 

Intro:

 

"YouTube is aiming to make the experience easier for users on the hunt for new jams by relaunching its Music Page.

 

http://mashable.com/2011/08/18/youtube-music/

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