Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond |

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial

In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?

What caught my attention:

**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications

The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.

**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.

**Have you purchase anything through Facebook? I have not.

So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.

The main points here are:

**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies

**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features

****Brands are not asking for a sale. 49% never include calls to action in messages

**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts

**(Even though we know most people “Like” brands to get access to them) -

**65% of the brands only share their own content

**91% do not use premium social media management tools and rely mostly on  free solutions

**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.

**Are you already selling your products on Facebook?

**Are you planning to do so?

**Or from the consumer side, are you making purchases on social platforms like Facebook?

Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]

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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond |

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized

Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.

This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".

This is what captured my attention:

A well curated hub will include

***trackback links from cited sites, which improve search rankings for the curator, and

***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly

The Value Proposition in a site must

***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and

***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts

The crux of the article is summed up as

****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.

And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.

Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:

****This you cannot do on a third-party site owned by someone else.

****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.

****It is always better for the owner of the network than it is the publisher. Always!

****So never put your business in the hands of anyone else.

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
Rescooped by janlgordon from The Evolving World of Marketing!

Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond |

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.

**Before you post anything, make sure you know when your audience is online and which networks they're on.

Social media marketing: timing maximizes engagement (infographic)...

He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page

His first piece of advice is to   “Get everyone in marketing on the same page."

**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.

**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

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Are Content Curators the power behind social media influence?

I posted this piece by Neicole Crepeau some months ago but if you're like me, you can capture something you didn't see before the second time around.

This was worth a second read and I did come away with some takeaways that seem more like a possibility rather than just words because curation is going to heat up in 2012 and this is exciting news for all of us who are curators.

There are also some questions and answers that will reveal themselves in the coming year.

**Pay attention to the comments, Lots of good discussion in the original post. (I like that):-)

Here's what caught my attention:

Why are these folks important? Because they are influencers.

If the Curator is the new Google,

**we can expect businesses to optimize for the Curator just as they optimized for Search on the web.

****In this new world, Curators become a commodity and they have value that will be sought after.

**Marketers will seek curators in specific topic areas and with specific traits.

Marketers will want to know:

**The topics this person curates and the networks and communities he/she curates to.

**Curators who are plugged into niche communities and forums may be even more valuable.The number of connections on those networks. The volume or following always counts.

**The types of connections the curator has


**Reshare value. How many of this curator’s followers reshare the content, and how wide a net do they cast?

As this kind of information becomes more readily available through tools, the question is what happens when marketers seek and court Curators?

**Do Curators find a way to monetize their services, as Google did?

**Would that lessen their impact?

**How do Curators change what they do as they become a valuable and sought-after resource?

**What kind of markets, businesses, and products revolve around the new commodity of Curators?

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

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Here's A Content Strategy That Delivers ROI - 7 Surefire Tips

Here's A Content Strategy That Delivers ROI - 7 Surefire Tips | Curation, Social Business and Beyond |

This post was written by Charissa Grandin on Lingospot Blog I selected this because I thought the suggestions were very helpful whether you're creating it or curating content.

****For some reason the link at the top that leads to the article is broken at the time of writing, to read the full article, scroll to the bottom, that link works fine.

Having the right online content for your business can help you retain customers and attract new ones.


**What can you do to keep your existing customers coming back and invite additional customers to your business?

**Below are some tasks you can get started on today to improve customer retention through content.

**Needs and concerns - What are your customer's needs?

**What are they worried about?

**What do they most need?

****Create content that alleviates their most urgent concerns and offer solutions


**Make a list of keywords and phrases they may be searching for that will lead them to you

**create content around those topics

**Frequently asked questions

**Make a list of all the questions people ask and create content around them using the word solutions in your title

**Create lots of content

**Put out as much content on your site, twitter, Facebook, etc.

**The more content you have online centered around your key subject, the more likely you are to rank highly in search

**Be Active

**Engage with your audience, be active in online communities

**Include links to your content that address concerns you come across in your online interactions

**Promote your content

**Tweet it, tell everyone about it, if your content is useful, people will share it with their networks as well.

Curated by Jan Gordon covering,  "Content Marketing, Social Media and Beyond"

"Content Curation, Social Business and Beyond"

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Social Media – can you really make a profit from it?

Social Media – can you really make a profit from it? | Curation, Social Business and Beyond |

This post was written by Lilach Bullock on her Blog  at Social-able :  Lilach Bullock is one of the most respected entrepreneurs and business women in the UK and she really knows what she's talking about.

"The intensive use of social media is a reality of the 21st century. To ignore this fact is disastrous for any business."


Whilst people spend a lot of time thinking and talking about social media, they spend less time using it to actually generate profit. Why? They are not social media experts and do not know how to use it effectively.

There are some good tips in this article - what particularly caught my attention was:

**Quality should be prioritised over quantity

**Ensure you are an active participant by joining relevant groups and contributing to discussions.

My input: Joining and participating in tweetchats are one way to find great people who are talking about relevant topics that effect your industry.

**Focus on building relationships and trust with your followers by sharing valuable information, contributing to discussions, replying to their messages, and responding to feedback.

**Be available online to your customers by regularly checking your pages and responding promptly.

****Also listen to your feedback/ complaints and adapt your offers accordingly.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

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One of the Best Videos on Content Curation In this video, natural language processing expert Russell Wright explains the difference between premium and other curation models.

This video is worth watching more than once. Lots of great information!

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

wardvanbeek's comment, November 18, 2011 6:38 AM
Hi Jan,

Kudo's for your scoop-its! like your style and selection!
Ward van Beek, GotContent
janlgordon's comment, November 18, 2011 8:51 AM
Hi Ward,

Thanks for your kind words, I really appreciate it!