Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Rescooped by janlgordon from Mobile Marketing Strategy and beyond!

The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Curation, Social Business and Beyond |

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 


Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together

Here's what caught my attention: I'm looking at this from a content curator's point of view:

**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

the sheer number of users on mobile phones are impossible to ignore.

****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,

****but around a whole range of factors that affect how, where, what and when we read.

For the new mobile reading, context becomes a cluster of these factors.

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:

"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: []

Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
Scooped by janlgordon!

The Ongoing Evolution of News Consumption

Mitch Joel, digital strategist, from Six Pixels of Seperation wrote this piece and asks the question:


Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the hard for the most respected traditional media outlets to break major news events in this day and age. There's even been some recent discussion online about whether or not any one outlet can break news anymore with an exclusive report because of our always on/always connected world.


Excerpt: (I'm sure what he is suggesting here is already in the works from one or more sources)


This is what will make the digital news more interesting.


It won't only make the news online more interesting, it may actually make it worth paying for. In fact, if done well (pushing beyond just how the news is reported and looking at the overall layout and design) it could make digital news worth more than what we're currently paying for news and information.


The trick (of course) is in making it better. Currently, even the most engaging Blogs and mobile apps are nothing more than an evolution of what was available in print. The hard work of making the new media worth paying for isn't only about the quality of the content, it's also about making the actual platform more engaging by design and function.


The good is news is that anything is possible. The bad news is that most media brands see it as an impossible task.


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Rescooped by janlgordon from Mobile Marketing Strategy and beyond!

Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Curation, Social Business and Beyond |

Mike Ricci wrote this piece for Webtrends Blog

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.

Here's what caught my attention:

****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 

****68% said they were unprepared for the explosion of Social Media

****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!

****80% identified mobile apps and 72% stated that tablet apps are priorities going forward

****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.

There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.

Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"

Lots of other interesting findings can be seen here: []

Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...