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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Social Influence Marketing is Hot - Here are 6 Trends to Watch

Social Influence Marketing is Hot  - Here are 6 Trends to Watch | Curation, Social Business and Beyond | Scoop.it

Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:


**understand your own influence in the marketplace individually and as a business 


**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.


**what social influence measuring tools are out there today that are determining social influence   who is creating buzz, changing behavior and driving sales through recommendations and much more. 


**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......


Intro:


"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"


Here are a few highlights that caught my attention: 


Moving out of the lab


Mark Schaffer:


"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".


Connecting Online Conversations to Offline Buying Behavior


Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.


In fact, it’s already happening. Whether we like it or not.........


Smart phones are going to auto-publish content to your Facebook timeline and other platforms


**where we are shopping, what we are listening to, what we are viewing.


**So it’s a simple matter of connecting your conversations with influencers to these actions.


 *More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.


Over time, an actual dollar value will be assigned to your “influence power.”


Selected by Jan Gordon, covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/RPcWlg]

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Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile?

Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.


One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.


Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?


Intro:


Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.


Here are some highlights that caught my attention:


**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest


**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect


**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ys0jFw]

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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Curation, Social Business and Beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2014 2:36 PM

Curación de contenidos desde dispositivos móviles

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A Glimpse into The Mobile World In 60 Seconds [Infographic]

A Glimpse into The Mobile World In 60 Seconds [Infographic] | Curation, Social Business and Beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads

were ignored in the same 60 second timeframe.


Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
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Mobile Devices: What Happens in an Internet Minute [Infographic]

Mobile Devices: What Happens in an Internet Minute [Infographic] | Curation, Social Business and Beyond | Scoop.it

I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.


This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration,  I selected this article because the information and questions she asks you are timely and relevant.


"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.


**Want to know what happens on the Internet in one minute?"


**30 hours of video uploaded and

**1.3 million video clips watched on YouTube

**639,800 GB of global IP data transferred

**204 million emails sent

**Amazon rings up 83,000 in sales (yes, in one minute)


Here are some important questions for you:


**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?


**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind) 


**are you watching those numbers grow on a month-to-month basis?


**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?


**How are you delivering information to them and interacting with them?


**How are you making their lives less complicated?


**How are you making it easy for them to do business with you?


**If these aren’t things you’re already thinking about and working on–you’d best get going.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/H5yxnE]

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The Top 10 tech trends for 2012

The Top 10 tech trends for 2012 | Curation, Social Business and Beyond | Scoop.it

This piece is by Pete Cashmore for CNN online.


Intro:


From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology.


Here's what caught my attention:


Touch Computing


New input methods will be the dominant trend of 2012. Tablet computers such as the iPad might seem like a nice alternative to desktop and laptop computers, but I believe they're more than that:


**They're replacements.


** the mouse will be superseded by touchscreens.


**The signs are obvious: Windows 8 and Mac OS X Lion, the latest desktop operating systems, borrow heavy from their mobile counterparts. These new interfaces essentially impose a touchscreen-inspired interface over the traditional desktop environment.


**Over time, this half-step will become a whole one, and mobile operating systems will dominate.


****The transition won't be complete by the end of 2012, but we'll be much further down the path, and using computer mice much less often.



**Here's the takeway to get you thinking about how your product or service fits into the bigger picture.


In short, 2012 is all about new ways to interact with our devices through touch and voice control, new lightweight ways to share content, a revolution in mobile payments and a plethora of rich Web applications -- not to mention the hundreds of new innovations that we've yet to dream up. I can't wait.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/tpGGC5]

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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Curation, Social Business and Beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

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