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This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.
Unified Social has put together this infographic and here are a few things that caught my attention:
Mobile isn't coming soon, it's already here!
Smart social marketers are targeting the mobile social audience because:
The Social Mobile audience shares twice as often
78% of US Facebook users access it via mobile at least one a month
60% of Twitter users access it via mobile at least once a month
Facebook fan pages from mobile devices are 39% more engaging
Pinterest content is shared 3 times more often on mobile then on desktops
Mobile users are 66% more likely to retweet
Here are a few tips for mobile social marketing:
1. Check to make sure your content looks good in mobile feeds before posting it.
2. Make sure your pinned posts are relevant to mobile users
Read more here: [http://bit.ly/1cIr0we]
I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.
This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration, I selected this article because the information and questions she asks you are timely and relevant.
"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.
**Want to know what happens on the Internet in one minute?"
**30 hours of video uploaded and
**1.3 million video clips watched on YouTube
**639,800 GB of global IP data transferred
**204 million emails sent
**Amazon rings up 83,000 in sales (yes, in one minute)
Here are some important questions for you:
**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?
**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind)
**are you watching those numbers grow on a month-to-month basis?
**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?
**How are you delivering information to them and interacting with them?
**How are you making their lives less complicated?
**How are you making it easy for them to do business with you?
**If these aren’t things you’re already thinking about and working on–you’d best get going.
Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
Read full article here: [http://bit.ly/H5yxnE]
This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff. This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.
Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".
Here's are the highlights of this article:
The variables associated with a successful mobile marketing campaign are:
**the immediacy, mapping, interaction, and collective aspects
**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection
**Today's digital-native consumer is empowered with more information and access to brands than ever before
**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared
**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point
Here is one thing of the points that caught my attention:
**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:
**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:
**call to action is clear, consise and quick to
Curated by Jan Gordon covering "Mobile Marketing and Beyond"
Read full article here: [http://bit.ly/xIATEz]
This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Read more: [http://bit.ly/z3ZZzJ]
Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.
There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation?
Having said that, this is what particularly caught my attention:
Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued
“On the other hand, information wants to be expensive, because it’s so valuable.
**"The right information in the right place just changes your life."
**This set the stage for an entirely new era of free-thinking “free” advocates"
****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:
****"There is always a cost to “free.”
****While it may not extract a payment from your bank account, there is always a “time” cost involved.
****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.
****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....
**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.
****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/sreMX5]
This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are.
Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.
**It’s a mix of what’s going on in the world and what’s going on in your world, fused together.
Here's what caught my attention: I'm looking at this from a content curator's point of view:
**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,
the sheer number of users on mobile phones are impossible to ignore.
****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.
Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,
****but around a whole range of factors that affect how, where, what and when we read.
For the new mobile reading, context becomes a cluster of these factors.
Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:
"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]
This piece from Reuters declares Twitter and social media an important part of the election process after last night's twitterverse actvity.
Here are some highlights:
WASHINGTON (Reuters) - President Barack Obama called it - in less than 140 characters.Around 11:15 pm EST, just as the networks were beginning to call the race in his favor, Obama took to Twitter to proclaim himself the winner over Republican candidate Mitt Romney. (I'm sure someone from Obama's team tweeted this) but nonetheless, the bottom line is the explosion on twitter and how important it was in this whole process.
Hopefully many businesses who have not understood the power of Twitter capturing the immediacy of feelings, trends, emotions from those who frame what's happening, to your advocates, fans, clients and customers will now understand how it can be used effectively for your cause, products, services and organization.
Here's what caught my attention:
**The fact that the president would take his message to Twitter before taking the stage in Chicago underscored the tremendouss role social media platforms like Twitter played in the 2012 election.
**"Twitter brought people closer to almost every aspect of the election this year," Horwitz said. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus."
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://reut.rs/WApMff]
This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.
One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.
Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?
Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.
Here are some highlights that caught my attention:
**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest
**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect
**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/ys0jFw]
This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.
Here are some highlights:
**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone
**200+ million (1/3 of all users) access Facebook from a mobile device
**91% of all mobile internet use is “social” related.
This piece and video is powerful, with great messages from thought leaders about what you need to do to stay relevant in 2012. It was written and posted by Glen Hiemstra, founder of futurist.com, speaker, blogger and much more.
"I don’t think there is any question that future buying activity will be driven heavily by economics, that is, who can offer the most affordable quality.
But when there is a decision point between brand options, and price is not the key driver, then consumers will increasingly ask whether the brand demonstrates that it cares about its customers."
**Facilitating such shifts in attitudes about brands are all the tools and new assumptions about marketing.
**Chief among these is the shift of power to consumers –
**the Net means that customers own the brand and are the primary marketers
**The Net is a megaphone for individual customers and their connected devices are all publishing tools now.
**Probably the most interesting, and even amazing thing about the Web in the past five years has been its metamorphosis from an information-consuming medium to an information-publishing medium for the average user.
**I think we are just now beginning to grasp what this means, from consumer interactions to revolutions in the public square.
He refers to an article "The Future of Marketing 46 Experts Share Their Predictions for 2012 from Business 2 Community.
Here's what caught my attention:
**“The importance of viral and shareable content will drive companies and brands to become more creative with their content, - Stephen Powers, President and Founder of Rightlook Creative
Curated by Jan Gordon covering, "Content Curation, Social Media and Beyond"
Read full article and see video here: [http://bit.ly/vHgd2F]
Intro: Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.
Before we get to the content types, here are some exciting stats on the growth of mobile.....
**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.
**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,
**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million
The 5 content types for mobile are: How can you incorporate them into your marketing mix?
Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"
Read full article here: [http://bit.ly/tcIsrC]
Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.
He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.
Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.
If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.
As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.
Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.
**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully
**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI
**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?
**If you're a company, this talk will help you to see what it is you need, what you're lacking, and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction
"Make everyone in your business a diplomat, the rest is orchestration"
Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"