Curation, Social Business and Beyond
131.6K views | +16 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

How to Cultivate B2B Relationships with Mobile

How to Cultivate B2B Relationships with Mobile | Curation, Social Business and Beyond | Scoop.it
Mobile marketing automation allows marketers to go into greater detail with better personalization for a larger number o
janlgordon's insight:

I selected this article from Curatti written by Sophorn Chhay because it provides insight on how to increase your B2B sales with mobile marketing.

 

Why a mobile presence is essential to your business sales.

 

Reach More Prospects with Mobile Methods

 

It is important to implement a multi-channel approach that provides key content for your customers and leads. I agree that in order to increase your conversion rates you need to include a mobile strategy.

 

Chhay goes over automation methods and how to best reach a mobile audience.

 

Here's what caught my attention:

 

  • Show your customers that you appreciate their business. You can do through through an automatic message such as SMS text messaging.

 

  • Create separate lists for each type of campaign or target market. Detail what their interests are along with income range, geographic information, ect.

 

  • Go beyond notifications and offer your customers a support forum to go to where they can interact with your business and others. This personalizes your approach and lets them know you are truly interested in them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/8vxh306d62f

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
BSN's curator insight, November 17, 2016 6:38 AM
Share your insight
janlgordon's comment, November 17, 2016 10:52 AM
Thank you @Mehdi BH
janlgordon's comment, November 17, 2016 10:52 AM
You're welcome @Moumita Dasgupta @Techgeeker
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

How to Master "in the Moment" in Mobile Content Marketing

How to Master "in the Moment" in Mobile Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.


Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".


Here's are the highlights of this article:


The variables associated with a successful mobile marketing campaign are:


**the immediacy, mapping, interaction, and collective aspects


**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection


**Today's digital-native consumer is empowered with more information and access to brands than ever before


**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared


**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point


Here is one thing of the points that caught my attention:


Immediacy


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**actionable

**time sensitive 

**on the

**always on


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**crisp

**call to action is clear, consise and quick to          

    participate in


Curated by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/xIATEz]

more...
No comment yet.