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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Rescooped by janlgordon from Mobile Marketing Strategy and beyond
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Mobile Devices: What Happens in an Internet Minute [Infographic]

Mobile Devices: What Happens in an Internet Minute [Infographic] | Curation, Social Business and Beyond | Scoop.it

I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.


This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration,  I selected this article because the information and questions she asks you are timely and relevant.


"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.


**Want to know what happens on the Internet in one minute?"


**30 hours of video uploaded and

**1.3 million video clips watched on YouTube

**639,800 GB of global IP data transferred

**204 million emails sent

**Amazon rings up 83,000 in sales (yes, in one minute)


Here are some important questions for you:


**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?


**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind) 


**are you watching those numbers grow on a month-to-month basis?


**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?


**How are you delivering information to them and interacting with them?


**How are you making their lives less complicated?


**How are you making it easy for them to do business with you?


**If these aren’t things you’re already thinking about and working on–you’d best get going.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/H5yxnE]

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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Curation, Social Business and Beyond | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.


Excerpt:


**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.


****Being familiar with the landscape if the first step:


A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.


**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.


To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"


Read more: [http://bit.ly/z3ZZzJ]

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Scoop.it packs its blog-style Web curation tools into a new iPhone app

Scoop.it packs its blog-style Web curation tools into a new iPhone app | Curation, Social Business and Beyond | Scoop.it

Scoop.it, the startup that approaches Web content curation by letting you create a topic-specific blog-style feed that others can follow (see our initial coverage here, and more here), has launched an iPhone app that allows you to manage your topics on the go.


While many mobile apps for curation services are simply designed to view content, Scoop.it is designed for sourcing and sharing too.


For each of the topics you manage, Scoop.it will suggest recent articles from around the Web which you may wish to share. Each suggestion can be shared to your page or removed with a couple of taps.


If you want to share something manually, meanwhile, you have two options; you can either enter the URL, title, and a note to go with it, or there’s a bookmarklet you can install to share easily from the iPhone’s own browser. Unfortunately, as with other iPhone bookmarklets, it’s a little fiddly to set up.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://tnw.co/rSBqd1]

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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Curation, Social Business and Beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

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Jeremiah Owyang Speaks at LeWeb “State of Social Business” Timely & Relevant

Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.


He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.


Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.


If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.


My commentary:


As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.


Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.


**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully


**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI


**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?


**If you're a company, this talk will help you to see what it is you need, what you're lacking,  and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction


"Make everyone in your business a diplomat, the rest is orchestration"


Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"


http://www.ustream.tv/recorded/1900650

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Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile?

Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.


One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.


Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?


Intro:


Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.


Here are some highlights that caught my attention:


**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest


**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect


**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ys0jFw]

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Content Curation Strategies to Boost your Online Business

This  very informative article was written by Shobha-Atre for Fulltraffic blog


"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."


Here's what caught my attention - a few takeaways:


Content curation helps in defining a niche target audience and providing content relevant to their needs.


It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.


In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.


Brand building can be a huge exercise and also challenging for many companies at the same time.


However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.


It saves valuable time and effort of the online users in searching for enormous amount of information on the web.


Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.


Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.


Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/s1py23]

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Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Curation, Social Business and Beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2014 2:36 PM

Curación de contenidos desde dispositivos móviles

Rescooped by janlgordon from Mobile Marketing Strategy and beyond
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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Curation, Social Business and Beyond | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 


Intro:


Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.


**It’s a mix of what’s going on in the world and what’s going on in your world, fused together


Here's what caught my attention: I'm looking at this from a content curator's point of view:


**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,


the sheer number of users on mobile phones are impossible to ignore.


****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.


Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,


****but around a whole range of factors that affect how, where, what and when we read.


For the new mobile reading, context becomes a cluster of these factors.


Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:


"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]

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Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!