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This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.
Unified Social has put together this infographic and here are a few things that caught my attention:
Mobile isn't coming soon, it's already here!
Smart social marketers are targeting the mobile social audience because:
The Social Mobile audience shares twice as often
78% of US Facebook users access it via mobile at least one a month
60% of Twitter users access it via mobile at least once a month
Facebook fan pages from mobile devices are 39% more engaging
Pinterest content is shared 3 times more often on mobile then on desktops
Mobile users are 66% more likely to retweet
Here are a few tips for mobile social marketing:
1. Check to make sure your content looks good in mobile feeds before posting it.
2. Make sure your pinned posts are relevant to mobile users
Read more here: [http://bit.ly/1cIr0we]
This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff. This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.
Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".
Here's are the highlights of this article:
The variables associated with a successful mobile marketing campaign are:
**the immediacy, mapping, interaction, and collective aspects
**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection
**Today's digital-native consumer is empowered with more information and access to brands than ever before
**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared
**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point
Here is one thing of the points that caught my attention:
**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:
**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:
**call to action is clear, consise and quick to
Curated by Jan Gordon covering "Mobile Marketing and Beyond"
Read full article here: [http://bit.ly/xIATEz]