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This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.
Unified Social has put together this infographic and here are a few things that caught my attention:
Mobile isn't coming soon, it's already here!
Smart social marketers are targeting the mobile social audience because:
The Social Mobile audience shares twice as often
78% of US Facebook users access it via mobile at least one a month
60% of Twitter users access it via mobile at least once a month
Facebook fan pages from mobile devices are 39% more engaging
Pinterest content is shared 3 times more often on mobile then on desktops
Mobile users are 66% more likely to retweet
Here are a few tips for mobile social marketing:
1. Check to make sure your content looks good in mobile feeds before posting it.
2. Make sure your pinned posts are relevant to mobile users
Read more here: [http://bit.ly/1cIr0we]
This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Read more: [http://bit.ly/z3ZZzJ]
The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.
****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph. He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.
**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.
One reader's comment:
Ulrich Weihler: "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."
"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.
** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.
Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.
Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads
were ignored in the same 60 second timeframe.
Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"
See Infographic [http://tcrn.ch/u4No0L]
This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff. This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.
Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".
Here's are the highlights of this article:
The variables associated with a successful mobile marketing campaign are:
**the immediacy, mapping, interaction, and collective aspects
**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection
**Today's digital-native consumer is empowered with more information and access to brands than ever before
**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared
**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point
Here is one thing of the points that caught my attention:
**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:
**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:
**call to action is clear, consise and quick to
Curated by Jan Gordon covering "Mobile Marketing and Beyond"
Read full article here: [http://bit.ly/xIATEz]
Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.
**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.
**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.
What caught my attention:
**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]
Read full article here [http://tcrn.ch/tziU1x]