Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Here's How to Use Selfies to Boost Your Social Media Marketing

Here's How to Use Selfies to Boost Your Social Media Marketing | Curation, Social Business and Beyond | Scoop.it
After Ellen Degeneres took that photo that time, everyone's been keen to get in on the Selfie trend - but there are a few things to consider before implementing a selfie campaign.
janlgordon's insight:

I selected this piece from social media today because as an active member on social media platforms, I have seen the power of selfies and when used appropriately how they can immediately get your audience involved with your brand.


Here are a few tips that caught my attention:


You need to know your audience and what they’ll respond best to, rather than simply tagging onto the latest trend.


Selfies have the power to encourage self acceptance and boost people’s confidence. In order to use them best, in a marketing sense, these are the elements you should keep in mind.


Helping people feel good about themselves is a great way to enhance your brand community, and used intelligently, selfies can play a significant part in spreading a positive brand message.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more Here: http://bit.ly/1kLY1b4


Image: Ellen Degeneres - Academy Awards 2014


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, May 7, 2014 5:20 PM
Malek, thanks for your comment, yes Dove among many others are doing great things involving the audience using selfies
Hirinuca's curator insight, June 16, 2014 6:15 PM

Bonne page de curation via @ janlgordon

SNMinc WebGems's curator insight, May 20, 2015 10:16 AM

"There is definitely opportunity within the selfie trend, but brands have to establish the best way to realize it, what will resonate with your target consumers."

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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Curation, Social Business and Beyond | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.
janlgordon's insight:

This insightful piece about the new challenges for businesses and their customers was written by Don Hinchcliffe for Zdnet.


Here's the problem: This fragmentation of customer touchpoints cuts across marketing, sales, customer service, and even product development. In short, customers have moved to the digital world en masse, and companies have not kept up.


Here are some highlights that caught my attention:


So this is the opportunity and the challenge combined: Engaged customers generate more revenue and stay more involved with the companies that respond in kind.


Defining clear objectives makes this exercise have the most value


*Solve a problem   Make a pain point go away as seamlessy conveying the current status of orders in any desirec channel


*Make life simpler   Remove the time, effort and/or friction the customer has in engaging with you.


*Engage the customer - It has been a problem for companies to engage through social media as an example. To be able to respond an participate in conversations immediately is one of the hardest things to do.

 Solution:  supply tools an proactive organizational policies to   orchestrate advocates (employee, partner and customer) to do the work whenever possible  

  

Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://zd.net/1cEc3Xp]

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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial


In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?


What caught my attention:


**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications


The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.


**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.


**Have you purchase anything through Facebook? I have not.


So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.


The main points here are:


**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies


**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features


****Brands are not asking for a sale. 49% never include calls to action in messages


**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts


**(Even though we know most people “Like” brands to get access to them) -


**65% of the brands only share their own content



**91% do not use premium social media management tools and rely mostly on  free solutions


**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.


**Are you already selling your products on Facebook?


**Are you planning to do so?


**Or from the consumer side, are you making purchases on social platforms like Facebook?


Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]


Read full article here: [http://bit.ly/ya5tFD]

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Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile?

Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.


One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.


Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?


Intro:


Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.


Here are some highlights that caught my attention:


**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest


**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect


**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ys0jFw]

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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Curation, Social Business and Beyond | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.


Excerpt:


**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.


****Being familiar with the landscape if the first step:


A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.


**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.


To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"


Read more: [http://bit.ly/z3ZZzJ]

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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Curation, Social Business and Beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2014 2:36 PM

Curación de contenidos desde dispositivos móviles

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Curation, Social Business and Beyond | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
janlgordon's insight:

This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -


The Most Coveted Skills for 2014:


Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!


BRAND SIDE


Most coveted digital marketing skills/specialties are: analytics and mobile marketing


As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace


How can you capitalize on these market gaps?


Here's one example:


BRAND SIDE


Get a competitive advantage by hiring better people and training them to improve their skills


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/19AqUzQ]


 


 

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Curation, Social Business and Beyond | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
janlgordon's insight:

This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.


Here are a few highlights:


Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever before


They want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.


They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real time


I'll let the picture do the rest of the talking........


Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.


See article here: http://ibm.co/10MqlTe

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Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
Rescooped by janlgordon from The Evolving World of Marketing
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Here's A Content Strategy That Delivers ROI - 7 Surefire Tips

Here's A Content Strategy That Delivers ROI - 7 Surefire Tips | Curation, Social Business and Beyond | Scoop.it

This post was written by Charissa Grandin on Lingospot Blog I selected this because I thought the suggestions were very helpful whether you're creating it or curating content.


****For some reason the link at the top that leads to the article is broken at the time of writing, to read the full article, scroll to the bottom, that link works fine.


Having the right online content for your business can help you retain customers and attract new ones.


Excerpt:


**What can you do to keep your existing customers coming back and invite additional customers to your business?


**Below are some tasks you can get started on today to improve customer retention through content.


**Needs and concerns - What are your customer's needs?


**What are they worried about?


**What do they most need?


****Create content that alleviates their most urgent concerns and offer solutions


**Keywords


**Make a list of keywords and phrases they may be searching for that will lead them to you


**create content around those topics


**Frequently asked questions


**Make a list of all the questions people ask and create content around them using the word solutions in your title


**Create lots of content


**Put out as much content on your site, twitter, Facebook, etc.


**The more content you have online centered around your key subject, the more likely you are to rank highly in search


**Be Active


**Engage with your audience, be active in online communities


**Include links to your content that address concerns you come across in your online interactions


**Promote your content


**Tweet it, tell everyone about it, if your content is useful, people will share it with their networks as well.


Curated by Jan Gordon covering,  "Content Marketing, Social Media and Beyond"


"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ylR5p1]

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How to Master "in the Moment" in Mobile Content Marketing

How to Master "in the Moment" in Mobile Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.


Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".


Here's are the highlights of this article:


The variables associated with a successful mobile marketing campaign are:


**the immediacy, mapping, interaction, and collective aspects


**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection


**Today's digital-native consumer is empowered with more information and access to brands than ever before


**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared


**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point


Here is one thing of the points that caught my attention:


Immediacy


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**actionable

**time sensitive 

**on the

**always on


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**crisp

**call to action is clear, consise and quick to          

    participate in


Curated by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/xIATEz]

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Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012

Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012 | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ross Dawson, who is someone I always listen to. The slideshow is a bit hard to read but there is text that explains the 12 themes for 2012. I found them all very interesting.


What particularly caught my attention was:


CROWD WORK


**In a connected world labor is a global game, and talent can be anywhere.


**Small businesses are now able to draw on low-cost skilled workers to extend their capabilities and grow faster.


**Large companies, from Procter & Gamble and IBM down, are recognizing that even they need to go beyond their employees to innovate fast enough.


****Creative industries and now media companies are drawing on crowds to generate ideas and content. Service marketplaces such as oDesk and


**Freelancer.com have already brokered over $1 billion of work.


EVERYTHING SOCIAL


**It is just over five years since Facebook was opened to the general public on September 26, 2006, finally making social networking an activity that transcended all demographic divides.


**There are now well over 1 billion people active on social networks around the world.


**Almost everything will be social, including organizational work processes, government policy and service delivery, shopping, school and adult education, job search, music, and almost every aspect of media.


**This explosion will create a social divide, with at one end of the spectrum the oversharers who live completely connected lives, while at the other extreme many will choose opt out of the social world, in many cases cutting themselves off from career and personal opportunities.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/ruV4IB]

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A Glimpse into The Mobile World In 60 Seconds [Infographic]

A Glimpse into The Mobile World In 60 Seconds [Infographic] | Curation, Social Business and Beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads

were ignored in the same 60 second timeframe.


Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators