Curation, Social Business and Beyond
132.1K views | +0 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Generate More Revenue from Social Selling Methods

Generate More Revenue from Social Selling Methods | Curation, Social Business and Beyond | Scoop.it
The rise of mobile marketing and social networks has resulted in the advent and evolution of the Social Sellin
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

 

In order to stay ahead of the competition it's important to effectively reach your target market.

 

Drive Up Your Social Media Sales

 

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

 

Gilbert explains how to best approach your social media marketing in a non-sales way.

 

Here's what caught my attention:

 

  • Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

 

  • On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

 

  • Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/4dd530cpeIi

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How to Cultivate B2B Relationships with Mobile

How to Cultivate B2B Relationships with Mobile | Curation, Social Business and Beyond | Scoop.it
Mobile marketing automation allows marketers to go into greater detail with better personalization for a larger number o
janlgordon's insight:

I selected this article from Curatti written by Sophorn Chhay because it provides insight on how to increase your B2B sales with mobile marketing.

 

Why a mobile presence is essential to your business sales.

 

Reach More Prospects with Mobile Methods

 

It is important to implement a multi-channel approach that provides key content for your customers and leads. I agree that in order to increase your conversion rates you need to include a mobile strategy.

 

Chhay goes over automation methods and how to best reach a mobile audience.

 

Here's what caught my attention:

 

  • Show your customers that you appreciate their business. You can do through through an automatic message such as SMS text messaging.

 

  • Create separate lists for each type of campaign or target market. Detail what their interests are along with income range, geographic information, ect.

 

  • Go beyond notifications and offer your customers a support forum to go to where they can interact with your business and others. This personalizes your approach and lets them know you are truly interested in them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/8vxh306d62f

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
BSN's curator insight, November 17, 2016 6:38 AM
Share your insight
janlgordon's comment, November 17, 2016 10:52 AM
Thank you @Mehdi BH
janlgordon's comment, November 17, 2016 10:52 AM
You're welcome @Moumita Dasgupta @Techgeeker
Scooped by janlgordon
Scoop.it!

Shifting Your Mobile Mindset For Better Marketing

Shifting Your Mobile Mindset For Better Marketing | Curation, Social Business and Beyond | Scoop.it

"In a Forrester report, it is made clear that marketers have grasped Mobile mind shift in consumers."

janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.

 

In order to meet the expectations of your target market you need to know what is driving their buying decisions.

 

The Shifting Attitudes of Customers in a Digital World

 

Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.

 

Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.

 

Here's what caught my attention:

 

  • Marketers need to go beyond adapting to mobile devices. Many see it as a "scaled down" version of what they are already offering.

 

  • There is a disconnect with many consumers and marketers. Statistics show that branded apps are not popular.

 

  • Location plays an important role in the mobile mindset. Businesses should provide immediate context when their audience has a need to fulfill.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

.

Read full article here: http://ow.ly/asgV303cfn5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, August 16, 2016 10:10 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, August 17, 2016 10:40 AM
Thank you @Javier Albuja :-)
Scooped by janlgordon
Scoop.it!

Grow Your Business With Mobile Apps

Grow Your Business With Mobile Apps | Curation, Social Business and Beyond | Scoop.it
How can mobile apps benefit small businesses? Join me as I discuss some of the benefits. Participate, by commenting with your expertise o
janlgordon's insight:

I selected this article from Curatti written by Elaina Meiser because it shows the benefits of businesses tapping into mobile technology.

 

It's important to evolve with the new digital landscape for continued growth.

 

Why Mobile Apps Are Essential for Business

 

New trends are constantly emerging -- especially in the mobile realm. I agree that keeping up to date with the latest technology will improve your connections with your customers.

 

Meiser explains the various aspects of mobile and how it can be applied to your business. By adapting to these new methods you can expand your marketing reach and increase your sales.

 

Here's what caught my attention:

 

  • More people rely on their mobile devices than ever before. In order to increase your revenue you need to enhance your website to be responsive to smart phones and tablets.

 

  • Your business can tap into a whole new market by developing your own app. This has a lot of potential for brand building and unique interactions with your customers.

 

  • Make a decision plan first before releasing an app. Take into account that you may need to invest in hiring a developer as well as researching how your visitors are responding to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/sKo5302uc0C

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, July 27, 2016 2:31 PM
Thank you @Featured Infos @Jane Shamcey & @Wilfried Andral :-)
janlgordon's comment, July 28, 2016 10:43 AM
Thank you @Educational Peaks :-)
janlgordon's comment, August 8, 2016 10:51 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)
Scooped by janlgordon
Scoop.it!

Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Curation, Social Business and Beyond | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
janlgordon's insight:

This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -


The Most Coveted Skills for 2014:


Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!


BRAND SIDE


Most coveted digital marketing skills/specialties are: analytics and mobile marketing


As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace


How can you capitalize on these market gaps?


Here's one example:


BRAND SIDE


Get a competitive advantage by hiring better people and training them to improve their skills


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/19AqUzQ]


 


 

more...
Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
(null)
Scooped by janlgordon
Scoop.it!

Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Curation, Social Business and Beyond | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
janlgordon's insight:

This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.


Here are a few highlights:


Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever before


They want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.


They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real time


I'll let the picture do the rest of the talking........


Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.


See article here: http://ibm.co/10MqlTe

more...
Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Curation, Social Business and Beyond | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.


Excerpt:


**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.


****Being familiar with the landscape if the first step:


A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.


**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.


To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"


Read more: [http://bit.ly/z3ZZzJ]

more...
No comment yet.
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Curation, Social Business and Beyond | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 


Intro:


Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.


**It’s a mix of what’s going on in the world and what’s going on in your world, fused together


Here's what caught my attention: I'm looking at this from a content curator's point of view:


**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,


the sheer number of users on mobile phones are impossible to ignore.


****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.


Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,


****but around a whole range of factors that affect how, where, what and when we read.


For the new mobile reading, context becomes a cluster of these factors.


Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:


"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]

more...
Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
Scooped by janlgordon
Scoop.it!

Why We Need to Adapt to Mobile Marketing

Why We Need to Adapt to Mobile Marketing | Curation, Social Business and Beyond | Scoop.it
On the one hand, progress fueled by Mobile Marketing brings us solutions that make our lives easier. On the other hand, we have to adapt to changes faster.
janlgordon's insight:

I selected this article from Curatti written by Julia Kravchenko because it explains why businesses need to stay flexible in their marketing as technology continues to change.

 

Mobile's evolution requires us to adapt to the latest approaches in business.

 

How Mobile Has Transformed Marketing

 

While businesses should have a mobile marketing strategy they need to be open to any shifts in technology. I agree that you need to stay on top of the latest advances -- especially when it comes to attracting new customers.

 

Kravchenko provides insights into why mobile marketing can be a challenge in the midst of its benefits.

 

Here's what caught my attention:

 

  • Social networks and mobile are now intertwined. More than half of users check their devices the first thing they wake up. This is why digital marketing continues to be on the rise.

 

  • Google launched AMP (Accelerated Mobile Page) in 2016 along with PWA (Progressive Web Apps) because of the growing trend of mobile usage. Businesses that don't meet the new requirements are losing the visibility race.

 

  • The new direct way to communicate with customers is through push notifications. As this becomes more popular these are turning into more personalized messages.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9ifQ30cd1Kr

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Snapchat Is Great For Business [Infographic]

Snapchat Is Great For Business [Infographic] | Curation, Social Business and Beyond | Scoop.it
In this article, we take a look at the functionality of Snapchat, and talk about the many ways - personal and business - that it can be used
janlgordon's insight:

I selected this article from Curatti written by Nicholas Scalice because it shows how Snapchat can be a great mobile tool for your company.

 

Increase your network online with mobile marketing.

 

How to Use Snapchat Effectively for Your Business

 

Young people aren't the only ones getting the most out of Snapchat these days. I agree that this mobile app can be a great way to boost your brand and improve your reach.

 

Scalice shows you exactly how Snapchat works and the exact steps to get started.

 

Here's what caught my attention:

 

  • It is not complicated to setup your profile on Snapchat. Once you download the app and verify your email you are ready to go.

 

  • Use your smart phone to share photos or videos with your connections. It's simple to find your friends and share images with them.

 

  • Use Stories to construct a narrative for your business. These last for 24 hours and can be saved on your account by you and your friends.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Nicholas Scalice.

 

Read full article here: http://ow.ly/RIey303HuEc

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, August 31, 2016 10:34 AM
Thank you @Ricard Lloria @Jenne & @Skylly_W :-)
Scooped by janlgordon
Scoop.it!

Build Your Brand With Augmented Reality

Build Your Brand With Augmented Reality | Curation, Social Business and Beyond | Scoop.it
As you all know, a very addictive augmented reality game has taken over our social media world. Business owners should pay attention to this growing trend
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains the growing trend of augmented reality on mobile and how brands can benefit from it.

 

New mobile games like Pokémon Go are attracting audiences in large numbers very quickly.

 

Take Advantage of Building Your Brand With Augmented Reality

 

Your audience may be flocking to mobile gaming. I agree that businesses should use new technologies like this to draw in a larger audience, especially if they have a local establishment.

 

Gilbert provides insights into what augmented reality is and how big brands are leveraging it successfully. Depending on your target market this could be a great opportunity to generate more leads and sales.

 

Here's what caught my attention:

 

  • Find out where your community is most active. With apps like Pokémon Go your business can cross over into other social networks like Twitter and Facebook to promote your message.

 

  • Get into emerging trends while they are still popular. With careful market research you can help spot what is coming up and be ready for the next viral sensation.

 

  • Create something that will stand out from the rest and appeal to your audience. A generic tweet or post with hashtags will not go very far, but a valuable offer will.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of YouTube.

 

Read full article here: http://ow.ly/rZqP302RwaG

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, August 5, 2016 10:40 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, August 8, 2016 2:23 PM
You're welcome @rickythomsan :-)
janlgordon's comment, August 11, 2016 2:28 PM
Thank you @Stephania Savva, Ph.D @Skylly_W & @Anna :-)
Scooped by janlgordon
Scoop.it!

Here's How to Use Selfies to Boost Your Social Media Marketing

Here's How to Use Selfies to Boost Your Social Media Marketing | Curation, Social Business and Beyond | Scoop.it
After Ellen Degeneres took that photo that time, everyone's been keen to get in on the Selfie trend - but there are a few things to consider before implementing a selfie campaign.
janlgordon's insight:

I selected this piece from social media today because as an active member on social media platforms, I have seen the power of selfies and when used appropriately how they can immediately get your audience involved with your brand.


Here are a few tips that caught my attention:


You need to know your audience and what they’ll respond best to, rather than simply tagging onto the latest trend.


Selfies have the power to encourage self acceptance and boost people’s confidence. In order to use them best, in a marketing sense, these are the elements you should keep in mind.


Helping people feel good about themselves is a great way to enhance your brand community, and used intelligently, selfies can play a significant part in spreading a positive brand message.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more Here: http://bit.ly/1kLY1b4


Image: Ellen Degeneres - Academy Awards 2014


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, May 7, 2014 5:20 PM
Malek, thanks for your comment, yes Dove among many others are doing great things involving the audience using selfies
Hirinuca's curator insight, June 16, 2014 6:15 PM

Bonne page de curation via @ janlgordon

SNMinc WebGems's curator insight, May 20, 2015 10:16 AM

"There is definitely opportunity within the selfie trend, but brands have to establish the best way to realize it, what will resonate with your target consumers."

Scooped by janlgordon
Scoop.it!

Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.


What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.


Unified Social has put together this infographic and here are a few things that caught my attention:


Mobile isn't coming soon, it's already here!


Smart social marketers are targeting the mobile social audience because:


The Social Mobile audience shares twice as often


78% of US Facebook users access it via mobile at least one a month


60% of Twitter users access it via mobile at least once a month


Facebook fan pages from mobile devices are 39% more engaging


Pinterest content is shared 3 times more often on mobile then on desktops


Mobile users are 66% more likely to retweet


Here are a few tips for mobile social marketing:


1. Check to make sure your content looks good in mobile feeds before posting it.


2. Make sure your pinned posts are relevant to mobile users


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1cIr0we]

more...
Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

How to Master "in the Moment" in Mobile Content Marketing

How to Master "in the Moment" in Mobile Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.


Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".


Here's are the highlights of this article:


The variables associated with a successful mobile marketing campaign are:


**the immediacy, mapping, interaction, and collective aspects


**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection


**Today's digital-native consumer is empowered with more information and access to brands than ever before


**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared


**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point


Here is one thing of the points that caught my attention:


Immediacy


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**actionable

**time sensitive 

**on the

**always on


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**crisp

**call to action is clear, consise and quick to          

    participate in


Curated by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/xIATEz]

more...
No comment yet.
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Curation, Social Business and Beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

more...
No comment yet.