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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Here's How to Use Selfies to Boost Your Social Media Marketing

Here's How to Use Selfies to Boost Your Social Media Marketing | Curation, Social Business and Beyond | Scoop.it
After Ellen Degeneres took that photo that time, everyone's been keen to get in on the Selfie trend - but there are a few things to consider before implementing a selfie campaign.
janlgordon's insight:

I selected this piece from social media today because as an active member on social media platforms, I have seen the power of selfies and when used appropriately how they can immediately get your audience involved with your brand.


Here are a few tips that caught my attention:


You need to know your audience and what they’ll respond best to, rather than simply tagging onto the latest trend.


Selfies have the power to encourage self acceptance and boost people’s confidence. In order to use them best, in a marketing sense, these are the elements you should keep in mind.


Helping people feel good about themselves is a great way to enhance your brand community, and used intelligently, selfies can play a significant part in spreading a positive brand message.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more Here: http://bit.ly/1kLY1b4


Image: Ellen Degeneres - Academy Awards 2014


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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John van den Brink's comment, May 7, 2014 3:54 PM
Great scoop Jan!
janlgordon's comment, May 7, 2014 5:20 PM
Malek, thanks for your comment, yes Dove among many others are doing great things involving the audience using selfies
Hirinuca's curator insight, June 16, 2014 6:15 PM

Bonne page de curation via @ janlgordon

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.


What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.


Unified Social has put together this infographic and here are a few things that caught my attention:


Mobile isn't coming soon, it's already here!


Smart social marketers are targeting the mobile social audience because:


The Social Mobile audience shares twice as often


78% of US Facebook users access it via mobile at least one a month


60% of Twitter users access it via mobile at least once a month


Facebook fan pages from mobile devices are 39% more engaging


Pinterest content is shared 3 times more often on mobile then on desktops


Mobile users are 66% more likely to retweet


Here are a few tips for mobile social marketing:


1. Check to make sure your content looks good in mobile feeds before posting it.


2. Make sure your pinned posts are relevant to mobile users


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1cIr0we]

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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How to Master "in the Moment" in Mobile Content Marketing

How to Master "in the Moment" in Mobile Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff.  This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.


Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".


Here's are the highlights of this article:


The variables associated with a successful mobile marketing campaign are:


**the immediacy, mapping, interaction, and collective aspects


**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection


**Today's digital-native consumer is empowered with more information and access to brands than ever before


**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared


**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point


Here is one thing of the points that caught my attention:


Immediacy


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**actionable

**time sensitive 

**on the

**always on


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**crisp

**call to action is clear, consise and quick to          

    participate in


Curated by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/xIATEz]

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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Curation, Social Business and Beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Curation, Social Business and Beyond | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
janlgordon's insight:

This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -


The Most Coveted Skills for 2014:


Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!


BRAND SIDE


Most coveted digital marketing skills/specialties are: analytics and mobile marketing


As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace


How can you capitalize on these market gaps?


Here's one example:


BRAND SIDE


Get a competitive advantage by hiring better people and training them to improve their skills


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/19AqUzQ]


 


 

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Curation, Social Business and Beyond | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
janlgordon's insight:

This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.


Here are a few highlights:


Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever before


They want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.


They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real time


I'll let the picture do the rest of the talking........


Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.


See article here: http://ibm.co/10MqlTe

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Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Curation, Social Business and Beyond | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.


Excerpt:


**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.


****Being familiar with the landscape if the first step:


A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.


**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.


To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"


Read more: [http://bit.ly/z3ZZzJ]

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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Curation, Social Business and Beyond | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 


Intro:


Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.


**It’s a mix of what’s going on in the world and what’s going on in your world, fused together


Here's what caught my attention: I'm looking at this from a content curator's point of view:


**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,


the sheer number of users on mobile phones are impossible to ignore.


****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.


Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,


****but around a whole range of factors that affect how, where, what and when we read.


For the new mobile reading, context becomes a cluster of these factors.


Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:


"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]

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Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!