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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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A Look at the Social Mobile Marketing Paradox

A Look at the Social Mobile Marketing Paradox | Curation, Social Business and Beyond | Scoop.it
Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points.
janlgordon's insight:

This article was written by our top Scoopiteer, Marty Smith for Curatti


Here is are a few highlights:


What is the real social mobile marketing Paradox?


The real social mobile marketing paradox is we don’t know what we don’t know.


Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.


How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1bRQg0V]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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oconnorandkelly's curator insight, November 21, 2013 12:17 PM

#smarterbiz

NCLocal's curator insight, December 9, 2013 11:29 AM

Thanks - great insights for later to digest.

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Move Over Obama Twitter Had a Big Night Too!

Move Over Obama Twitter Had a Big Night Too! | Curation, Social Business and Beyond | Scoop.it

This piece from Reuters declares Twitter and social media an important part of the election process after last night's twitterverse actvity.


Here are some highlights:


WASHINGTON (Reuters) - President Barack Obama called it - in less than 140 characters.Around 11:15 pm EST, just as the networks were beginning to call the race in his favor, Obama took to Twitter to proclaim himself the winner over Republican candidate Mitt Romney. (I'm sure someone from Obama's team tweeted this) but nonetheless, the bottom line is the explosion on twitter and how important it was in this whole process.


Hopefully many businesses who have not understood the power of Twitter capturing the immediacy of feelings, trends, emotions from those who frame what's happening, to your advocates, fans, clients and customers will now understand how it can be used effectively for your cause, products, services and organization.


Here's what caught my attention:


**The fact that the president would take his message to Twitter before taking the stage in Chicago underscored the tremendouss role social media platforms like Twitter played in the 2012 election.


**"Twitter brought people closer to almost every aspect of the election this year," Horwitz said. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus."


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://reut.rs/WApMff]

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janlgordon's comment, November 7, 2012 10:51 AM
Thank you John, it was an exciting night on Twitter!
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Curation, Social Business and Beyond | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.
janlgordon's insight:

This insightful piece about the new challenges for businesses and their customers was written by Don Hinchcliffe for Zdnet.


Here's the problem: This fragmentation of customer touchpoints cuts across marketing, sales, customer service, and even product development. In short, customers have moved to the digital world en masse, and companies have not kept up.


Here are some highlights that caught my attention:


So this is the opportunity and the challenge combined: Engaged customers generate more revenue and stay more involved with the companies that respond in kind.


Defining clear objectives makes this exercise have the most value


*Solve a problem   Make a pain point go away as seamlessy conveying the current status of orders in any desirec channel


*Make life simpler   Remove the time, effort and/or friction the customer has in engaging with you.


*Engage the customer - It has been a problem for companies to engage through social media as an example. To be able to respond an participate in conversations immediately is one of the hardest things to do.

 Solution:  supply tools an proactive organizational policies to   orchestrate advocates (employee, partner and customer) to do the work whenever possible  

  

Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://zd.net/1cEc3Xp]

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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...