Curation, Social Business and Beyond
131.0K views | +31 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Your Target Audience on Instagram With the Right Hashtags

Your Target Audience on Instagram With the Right Hashtags | Curation, Social Business and Beyond | Scoop.it
For businesses and bloggers using Instagram, hashtags represent a gateway to your target audience. Here's a great strategy you can use
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

 

It's important to use the right keywords for your niche to grow your reach on Instagram.

 

Improve Your Following on Instagram With Hashtags

 

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

 

Herman explains how your posts can attract the right followers for your brand.

 

Here's what caught my attention:

 

  • You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

 

  • The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

 

  • The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ptX6309ZigZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Philippa Gasson's curator insight, March 17, 8:21 AM
Instagram tips on hashtags
Vanessa Ong Li Wen's curator insight, March 19, 10:39 AM

As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

Scooped by janlgordon
Scoop.it!

Grow Your First 10000 Instagram Followers Organically

Grow Your First 10000 Instagram Followers Organically | Curation, Social Business and Beyond | Scoop.it
We all want more Instagram followers, right? InstaHeads can help you get your first 10000 Followers safely and organically
janlgordon's insight:

I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

 

It's important to use organic methods to expand your reach on Instagram.

 

Improve Your Following on Instagram

 

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

 

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

 

Here's what caught my attention:

 

  • Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

 

  • Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

 

  • Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ad60308WtBe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Scooped by janlgordon
Scoop.it!

The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | Curation, Social Business and Beyond | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke
janlgordon's insight:

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Anuj Saxena's curator insight, January 6, 2:28 AM
Share your insight
Scooped by janlgordon
Scoop.it!

Top 10 Marketing Trends For the New Year

Top 10 Marketing Trends For the New Year | Curation, Social Business and Beyond | Scoop.it
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. There's an Infographic also!
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

 

Visibility is still an important factor in developing a marketing strategy.

 

Understanding The New Marketing Trends

 

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

 

Newman shows the latest changes in marketing and the impact that digital technology has played.

 

Here's what caught my attention:

 

  • In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

 

  • Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

 

  • While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lER0307urTw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, December 28, 2016 10:43 AM
thanks @massimo facchinetti
Scooped by janlgordon
Scoop.it!

The Future of Teens & Tech

The Future of Teens & Tech | Curation, Social Business and Beyond | Scoop.it
How do Gen Z differ from the generations which preceded them? Shelly Kramer delves into recent research, taking a closer look at their likes and dislikes
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.

 

By understanding the habits of teens and tech your business can better reach them.

 

Improve Your Brand Influence With Generation Z

 

In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.

 

Kramer explains what the future holds for teens and technology.

 

Here's what caught my attention:

 

  • The Generation Z demographic includes teens ages 13 to 19. They are growing up in an age of technology far more than their parents and grandparents.

 

  • Teens typically get smartphones early in their lives and spend an average of six hours a day on their devices. Most of these encompass the iPhone.

 

  • Online shopping is increasingly popular among the younger generation. Most of this is for clothing through mobile apps.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O93I3073CWy

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

3 Ways to Generate Sales From Instagram

3 Ways to Generate Sales From Instagram | Curation, Social Business and Beyond | Scoop.it
This article opens a whole new perspective on how you can monetize your Instagram account and will help you begin a branding journey with a clea
janlgordon's insight:

I selected this article from Curatti written by Mike Allton because it provides new insights into how to monetize your Instagram account.

 

Entrepreneurs and businesses are able to generate a good income each month with the right mobile strategy.

 

Grow Your Sales with Instagram

 

Audiences flock to great visual content. I agree that you can appeal to your prospects with clear goals and the right action plan.

 

Alton shows three ways to improve your chances of receiving revenue from Instagram.

 

Here's what caught my attention:

 

  • Have a well defined niche and focused audience. You will want to find a balance between something that is very specific yet has a large audience.

 

  • Use Instagram to drive more traffic to your website. This platform is a great lead generation tool and works well with a clear call to action such as a free eBook offer.

 

  • Create a niche account where you can feature products to a specific industry. Use it as a shout out platform and generate revenue after gaining over 15K followers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/JE8q305hjWN

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, October 19, 2016 10:42 AM
Thank you @malek @Skylly_W @massimo facchinetti @Anurag Gupta @Jenne @Marco Favero @Anna & @fredericblue :-)
janlgordon's comment, October 20, 2016 10:47 AM
Thank you @Social Gifty @Moumita Dasgupta @Jason Nowlin @Dejan Nikolic & @malek :-)
janlgordon's comment, October 22, 2016 11:14 AM
Thank you @Rajeev Saraogi :-)
Scooped by janlgordon
Scoop.it!

Why you Should Convert Your Instagram Account Into a Business Profile

Why you Should Convert Your Instagram Account Into a Business Profile | Curation, Social Business and Beyond | Scoop.it
Before I show you how to convert your account to a business profile on Instagram, first I want to talk to you about why you should
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it shows you how to easily turn your personal Instagram account into a magnet for prospects.

 

Take advantage of the new Instagram business feature.

 

Generate More Leads With a Business Account on Instagram

 

Recently Facebook has been making it easier for prospects to contact a company through Instagram. In just a few simple steps you can activate this free feature.

 

Herman provides step-by-step instructions on how to get started and the benefits of upgrading your account.

 

Here's what caught my attention:

 

  • Switching to a business account on Instagram sets you apart from other brands. Having a contact button on your profile is a must-have for growth.

 

  • Direct messages aren't always popular for people to use to inquire about a product or service. Now there is a much more prominent and faster way to contact a business.

 

  • Converting your account opens up in-app analytics. This provides insights into the number of impressions, top posts, and the growth of your network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Jenn Herman.

 

Read full article here: http://ow.ly/bMjV303TBa3

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, September 7, 2016 10:38 AM
Thank you @malek @Anna @Jenne @Dejan Nikolic @Skylly_W & @Negotei Elena :-)
janlgordon's comment, September 7, 2016 3:32 PM
Thank you Os Ishmael & @John van den Brink :-)
janlgordon's comment, October 7, 2016 11:03 PM
Thank you @Skylly_W :-)
Scooped by janlgordon
Scoop.it!

Shifting Your Mobile Mindset For Better Marketing

Shifting Your Mobile Mindset For Better Marketing | Curation, Social Business and Beyond | Scoop.it

"In a Forrester report, it is made clear that marketers have grasped Mobile mind shift in consumers."

janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.

 

In order to meet the expectations of your target market you need to know what is driving their buying decisions.

 

The Shifting Attitudes of Customers in a Digital World

 

Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.

 

Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.

 

Here's what caught my attention:

 

  • Marketers need to go beyond adapting to mobile devices. Many see it as a "scaled down" version of what they are already offering.

 

  • There is a disconnect with many consumers and marketers. Statistics show that branded apps are not popular.

 

  • Location plays an important role in the mobile mindset. Businesses should provide immediate context when their audience has a need to fulfill.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

.

Read full article here: http://ow.ly/asgV303cfn5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, August 16, 2016 10:10 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, August 17, 2016 10:40 AM
Thank you @Javier Albuja :-)
Scooped by janlgordon
Scoop.it!

Grow Your Business With Mobile Apps

Grow Your Business With Mobile Apps | Curation, Social Business and Beyond | Scoop.it
How can mobile apps benefit small businesses? Join me as I discuss some of the benefits. Participate, by commenting with your expertise o
janlgordon's insight:

I selected this article from Curatti written by Elaina Meiser because it shows the benefits of businesses tapping into mobile technology.

 

It's important to evolve with the new digital landscape for continued growth.

 

Why Mobile Apps Are Essential for Business

 

New trends are constantly emerging -- especially in the mobile realm. I agree that keeping up to date with the latest technology will improve your connections with your customers.

 

Meiser explains the various aspects of mobile and how it can be applied to your business. By adapting to these new methods you can expand your marketing reach and increase your sales.

 

Here's what caught my attention:

 

  • More people rely on their mobile devices than ever before. In order to increase your revenue you need to enhance your website to be responsive to smart phones and tablets.

 

  • Your business can tap into a whole new market by developing your own app. This has a lot of potential for brand building and unique interactions with your customers.

 

  • Make a decision plan first before releasing an app. Take into account that you may need to invest in hiring a developer as well as researching how your visitors are responding to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/sKo5302uc0C

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, July 27, 2016 2:31 PM
Thank you @Featured Infos @Jane Shamcey & @Wilfried Andral :-)
janlgordon's comment, July 28, 2016 10:43 AM
Thank you @Educational Peaks :-)
janlgordon's comment, August 8, 2016 10:51 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)
Scooped by janlgordon
Scoop.it!

2013: A Year of Change, Challenge and What's Coming Next

2013: A Year of Change, Challenge and What's Coming Next | Curation, Social Business and Beyond | Scoop.it
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the
janlgordon's insight:

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.


Here are some highlights;


The Promise of 2013 was fulfilled:


"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".


This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".


"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

 

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.


Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.


Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond


Read full article here: [http://bit.ly/1fKs29i]


Image: Newslettercartoon.com

more...
No comment yet.
Rescooped by janlgordon from Web Publishing Tools
Scoop.it!

Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Curation, Social Business and Beyond | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.


Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.


All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/


Sign-up here:  https://www.civicboom.com/


Via Robin Good
more...
janlgordon's comment, November 15, 2011 4:28 PM
This is great Robin!
Scooped by janlgordon
Scoop.it!

What's in Store for Social Media Marketing In 2017 & Beyond

What's in Store for Social Media Marketing In 2017 & Beyond | Curation, Social Business and Beyond | Scoop.it
After previously interviewing the likes of Sam Hurley and Timothy Hughes, Nazareth Qarbozian asks Jan about Social Media Marketing trends for 2017 & beyond
janlgordon's insight:

I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

 

The world of technology is changing the way we strategize our marketing

 

How Social Media Will Change This Year and Beyond

 

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

 

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

 

Here's what caught my attention:

 

  • While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

 

  • The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

 

  • As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/VXnZ309c8L1

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Improve Your Customer Service on Mobile

Improve Your Customer Service on Mobile | Curation, Social Business and Beyond | Scoop.it
In this post you'll find social mobile stats for customer support, insights, plus a case study about a brand using new Twitter's DM features at its best
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

 

Improving customer service online is beneficial to growing your business.

 

Better Social Mobile Customer Experience

 

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

 

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

 

Here's what caught my attention:

 

  • Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

 

  • It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

 

  • Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/FnAj307QtD9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Context Is King In Marketing

Context Is King In Marketing | Curation, Social Business and Beyond | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
Scooped by janlgordon
Scoop.it!

Build a Great Relationship with Your Instagram Followers

Build a Great Relationship with Your Instagram Followers | Curation, Social Business and Beyond | Scoop.it
Do you know who your "best" Instagram followers are? First, you need to strongly consider what makes someone a great follower t
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.

 

It's important to know who your followers are more than how many.

 

Improve Your Communication on Instagram

 

Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.

 

Herman shows how to get to know your Instagram followers better in order to provide value.

 

Here's what caught my attention:

 

  • The best type of follower can mean several things. It includes those who engage with your posts, how influential they are, and how likely they are to make a purchase from you.

 

  • If you have been using Instagram for a while take a look at the activity that has already taken place to discover who your followers are. Make sure they are intersted in what you have to offer.

 

  • Attract better followers through creative posts. Engage with your community and ask them questions. Tag specific people in your posts when mentioning something about them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/idA33078zgu

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The True Cost of Building an App

The True Cost of Building an App | Curation, Social Business and Beyond | Scoop.it
The mobile app industry is expected to grow into a $77 Bn dollar industry by the end of 2017. That means two things: people are buying apps and you need one
janlgordon's insight:

I selected this article from Curatti written by by Andrew Gazdecki because it provides information on what it involves to take advantage of new mobile technology for your business.

 

Use these tips to develop and manage new technology.

 

Mobile App Cost and Delivery

 

In order to be successful your business needs to take advantage of the latest trends and resources. One way to do that is through developing a mobile experience for your customers.

 

Gazdecki explains what it takes to make this happen with the cost and setup that is involved.

 

Here's what caught my attention:

 

  • There is not one single cost to develop an app. The price can range anywhere from a few thousand dollars to a few hundred thousand dollars.

 

  • It takes many different variables to create something unique for your business. And because it's still a fairly new technology the price is still fairly high. As mobile evolves this will lower the price over time.

 

  • Developing an app in house can be an expensive way to go. Outsourcing can save your business money -- do your due diligence and check out the company first before hiring them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/oCvK305J19z

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, November 2, 2016 10:46 AM
Thank you @Stan Smith & @Thierry Evangelista :-)
m.j. bragaña g.'s curator insight, November 6, 2016 3:21 AM
#SCEUNED16 Esta balanza podríamos usarla para pensar en las repercusiones del uso de las nuevas tecnologías en las aulas.
janlgordon's comment, November 6, 2016 10:32 PM
Thank you @m.j. bragaña g. :-)
Scooped by janlgordon
Scoop.it!

Give Your Instagram Following a Boost

Give Your Instagram Following a Boost | Curation, Social Business and Beyond | Scoop.it
Instagram offers unprecedented untapped potential for any business. Follow along and I'll share 5 ways to skyrocket your following in less than a week
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it provides self-tested recommendations on improving your mobile strategy using Instagram.

 

If your business has not added visual marketing to your mix yet you will want to consider tapping to this popular mobile social network.

 

Grow Your Community with Instagram

 

Audiences are naturally drawn to visual stories. I agree that you can reach more people by engaging on mobile in a fun and compelling way.

 

Temelkov shows 5 ways to get the most out of Instagram after running his own experiments.

 

Here's what caught my attention:

 

  • Take advantage of the new Instagram business profile. This is a great way to market your products or services while adding more measurement and monetization to your account.

 

  • Use video to build your audience. This will improve your followers and engagement as well as personalize your brand.

 

  • Know when your followers are active online and post accordingly. Publish during peak times after checking out your analytics to find out when the most engagement is taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/eCsl304tD0x

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, October 4, 2016 10:45 AM
Thank you @Bovee & Thill's Online Business Communication Magazines :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
Scooped by janlgordon
Scoop.it!

Snapchat Is Great For Business [Infographic]

Snapchat Is Great For Business [Infographic] | Curation, Social Business and Beyond | Scoop.it
In this article, we take a look at the functionality of Snapchat, and talk about the many ways - personal and business - that it can be used
janlgordon's insight:

I selected this article from Curatti written by Nicholas Scalice because it shows how Snapchat can be a great mobile tool for your company.

 

Increase your network online with mobile marketing.

 

How to Use Snapchat Effectively for Your Business

 

Young people aren't the only ones getting the most out of Snapchat these days. I agree that this mobile app can be a great way to boost your brand and improve your reach.

 

Scalice shows you exactly how Snapchat works and the exact steps to get started.

 

Here's what caught my attention:

 

  • It is not complicated to setup your profile on Snapchat. Once you download the app and verify your email you are ready to go.

 

  • Use your smart phone to share photos or videos with your connections. It's simple to find your friends and share images with them.

 

  • Use Stories to construct a narrative for your business. These last for 24 hours and can be saved on your account by you and your friends.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Nicholas Scalice.

 

Read full article here: http://ow.ly/RIey303HuEc

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, August 31, 2016 10:34 AM
Thank you @Ricard Lloria @Jenne & @Skylly_W :-)
Scooped by janlgordon
Scoop.it!

Build Your Brand With Augmented Reality

Build Your Brand With Augmented Reality | Curation, Social Business and Beyond | Scoop.it
As you all know, a very addictive augmented reality game has taken over our social media world. Business owners should pay attention to this growing trend
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains the growing trend of augmented reality on mobile and how brands can benefit from it.

 

New mobile games like Pokémon Go are attracting audiences in large numbers very quickly.

 

Take Advantage of Building Your Brand With Augmented Reality

 

Your audience may be flocking to mobile gaming. I agree that businesses should use new technologies like this to draw in a larger audience, especially if they have a local establishment.

 

Gilbert provides insights into what augmented reality is and how big brands are leveraging it successfully. Depending on your target market this could be a great opportunity to generate more leads and sales.

 

Here's what caught my attention:

 

  • Find out where your community is most active. With apps like Pokémon Go your business can cross over into other social networks like Twitter and Facebook to promote your message.

 

  • Get into emerging trends while they are still popular. With careful market research you can help spot what is coming up and be ready for the next viral sensation.

 

  • Create something that will stand out from the rest and appeal to your audience. A generic tweet or post with hashtags will not go very far, but a valuable offer will.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of YouTube.

 

Read full article here: http://ow.ly/rZqP302RwaG

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, August 5, 2016 10:40 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, August 8, 2016 2:23 PM
You're welcome @rickythomsan :-)
janlgordon's comment, August 11, 2016 2:28 PM
Thank you @Stephania Savva, Ph.D @Skylly_W & @Anna :-)
Scooped by janlgordon
Scoop.it!

Madison Avenue Gains Deep Access Into Consumer Conversations

Madison Avenue Gains Deep Access Into Consumer Conversations | Curation, Social Business and Beyond | Scoop.it
Madison Avenue Gains Deep Access Into Consumer Conversations: Taps Into Phone, Chat, Other Personal Feedback - 03/06/2014
janlgordon's insight:


This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience.  We all know there's a shift  in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.


Jan Gordon:


Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.


Jan Gordon:


I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.


I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.


Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers. 


Here's what caught my attention:


As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --


As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information


This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Media and Beyond


Read more here: http://bit.ly/1cFc8ug

more...
Juan Pablo Marroquin's curator insight, March 9, 2014 5:34 PM

This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.

janlgordon's comment, March 14, 2014 12:07 PM
Juan Pablo Marroquin I agree with you, this can be a good thing for advertisers and a good or bad thing for consumers - as long as there are ways we can opt in and out to protect our privacy things will be ok - but that is a whole other conversation.
janlgordon's comment, March 14, 2014 12:09 PM
M. Philip Oliver - Yes, this can be of great concern to us as consumers and we have to be mindful of how we share our information - gaining access to information and assets we don't own is the way we are lured into giving up our privacy - right now, it's a matter of being aware of this and being very selective about where and how we give it up.
Scooped by janlgordon
Scoop.it!

Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Curation, Social Business and Beyond | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
janlgordon's insight:

This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -


The Most Coveted Skills for 2014:


Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!


BRAND SIDE


Most coveted digital marketing skills/specialties are: analytics and mobile marketing


As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace


How can you capitalize on these market gaps?


Here's one example:


BRAND SIDE


Get a competitive advantage by hiring better people and training them to improve their skills


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/19AqUzQ]


 


 

more...
Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
(null)