Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Top 10 Marketing Trends For the New Year

Top 10 Marketing Trends For the New Year | Curation, Social Business and Beyond | Scoop.it
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. There's an Infographic also!
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

 

Visibility is still an important factor in developing a marketing strategy.

 

Understanding The New Marketing Trends

 

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

 

Newman shows the latest changes in marketing and the impact that digital technology has played.

 

Here's what caught my attention:

 

  • In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

 

  • Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

 

  • While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lER0307urTw

 

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janlgordon's comment, December 28, 2016 10:43 AM
thanks @massimo facchinetti
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Give Your Instagram Following a Boost

Give Your Instagram Following a Boost | Curation, Social Business and Beyond | Scoop.it
Instagram offers unprecedented untapped potential for any business. Follow along and I'll share 5 ways to skyrocket your following in less than a week
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it provides self-tested recommendations on improving your mobile strategy using Instagram.

 

If your business has not added visual marketing to your mix yet you will want to consider tapping to this popular mobile social network.

 

Grow Your Community with Instagram

 

Audiences are naturally drawn to visual stories. I agree that you can reach more people by engaging on mobile in a fun and compelling way.

 

Temelkov shows 5 ways to get the most out of Instagram after running his own experiments.

 

Here's what caught my attention:

 

  • Take advantage of the new Instagram business profile. This is a great way to market your products or services while adding more measurement and monetization to your account.

 

  • Use video to build your audience. This will improve your followers and engagement as well as personalize your brand.

 

  • Know when your followers are active online and post accordingly. Publish during peak times after checking out your analytics to find out when the most engagement is taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/eCsl304tD0x

 

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janlgordon's comment, October 4, 2016 10:45 AM
Thank you @Bovee & Thill's Online Business Communication Magazines :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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Why you Should Convert Your Instagram Account Into a Business Profile

Why you Should Convert Your Instagram Account Into a Business Profile | Curation, Social Business and Beyond | Scoop.it
Before I show you how to convert your account to a business profile on Instagram, first I want to talk to you about why you should
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it shows you how to easily turn your personal Instagram account into a magnet for prospects.

 

Take advantage of the new Instagram business feature.

 

Generate More Leads With a Business Account on Instagram

 

Recently Facebook has been making it easier for prospects to contact a company through Instagram. In just a few simple steps you can activate this free feature.

 

Herman provides step-by-step instructions on how to get started and the benefits of upgrading your account.

 

Here's what caught my attention:

 

  • Switching to a business account on Instagram sets you apart from other brands. Having a contact button on your profile is a must-have for growth.

 

  • Direct messages aren't always popular for people to use to inquire about a product or service. Now there is a much more prominent and faster way to contact a business.

 

  • Converting your account opens up in-app analytics. This provides insights into the number of impressions, top posts, and the growth of your network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Jenn Herman.

 

Read full article here: http://ow.ly/bMjV303TBa3

 

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janlgordon's comment, September 7, 2016 10:38 AM
Thank you @malek @Anna @Jenne @Dejan Nikolic @Skylly_W & @Negotei Elena :-)
janlgordon's comment, September 7, 2016 3:32 PM
Thank you Os Ishmael & @John van den Brink :-)
janlgordon's comment, October 7, 2016 11:03 PM
Thank you @Skylly_W :-)
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Here's How to Use Selfies to Boost Your Social Media Marketing

Here's How to Use Selfies to Boost Your Social Media Marketing | Curation, Social Business and Beyond | Scoop.it
After Ellen Degeneres took that photo that time, everyone's been keen to get in on the Selfie trend - but there are a few things to consider before implementing a selfie campaign.
janlgordon's insight:

I selected this piece from social media today because as an active member on social media platforms, I have seen the power of selfies and when used appropriately how they can immediately get your audience involved with your brand.


Here are a few tips that caught my attention:


You need to know your audience and what they’ll respond best to, rather than simply tagging onto the latest trend.


Selfies have the power to encourage self acceptance and boost people’s confidence. In order to use them best, in a marketing sense, these are the elements you should keep in mind.


Helping people feel good about themselves is a great way to enhance your brand community, and used intelligently, selfies can play a significant part in spreading a positive brand message.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more Here: http://bit.ly/1kLY1b4


Image: Ellen Degeneres - Academy Awards 2014


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janlgordon's comment, May 7, 2014 5:20 PM
Malek, thanks for your comment, yes Dove among many others are doing great things involving the audience using selfies
Hirinuca's curator insight, June 16, 2014 6:15 PM

Bonne page de curation via @ janlgordon

SNMinc WebGems's curator insight, May 20, 2015 10:16 AM

"There is definitely opportunity within the selfie trend, but brands have to establish the best way to realize it, what will resonate with your target consumers."

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.


What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.


Unified Social has put together this infographic and here are a few things that caught my attention:


Mobile isn't coming soon, it's already here!


Smart social marketers are targeting the mobile social audience because:


The Social Mobile audience shares twice as often


78% of US Facebook users access it via mobile at least one a month


60% of Twitter users access it via mobile at least once a month


Facebook fan pages from mobile devices are 39% more engaging


Pinterest content is shared 3 times more often on mobile then on desktops


Mobile users are 66% more likely to retweet


Here are a few tips for mobile social marketing:


1. Check to make sure your content looks good in mobile feeds before posting it.


2. Make sure your pinned posts are relevant to mobile users


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1cIr0we]

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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The Mobile Social Audience is Evolving - Here's What's Happening [Infographic]

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Curation, Social Business and Beyond | Scoop.it

This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.


Here are some highlights:



**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone 


**200+ million (1/3 of all users) access Facebook from a mobile device 


**91% of all mobile internet use is “social” related.


http://bit.ly/ziGM1Q

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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Curation, Social Business and Beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2014 2:36 PM

Curación de contenidos desde dispositivos móviles

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A Glimpse into The Mobile World In 60 Seconds [Infographic]

A Glimpse into The Mobile World In 60 Seconds [Infographic] | Curation, Social Business and Beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads

were ignored in the same 60 second timeframe.


Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
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Everything You Need to Know About the Internet, eCommerce & Hosting

Everything You Need to Know About the Internet, eCommerce & Hosting | Curation, Social Business and Beyond | Scoop.it
Know your internet and hosting facts, and you’ll know in which direction to take your existing business... or where to point a future one
janlgordon's insight:

I selected this article from Curatti written by Toby Dean because it provides recommendations on how to be successful in online marketing.

 

Having the right knowledge can boost your online sales results.

 

Improve Your Online Marketing Strategy

 

Running a business online can be a challenge if you are not armed with the right information and tools. I agree that in order to gain momentum you need to understand the right methods.

 

Dean shows an infographic from Hosting Facts that covers facts on the Internet, picking a domain name, websites and hosting, eCommerce, and mobile.

 

Here's what caught my attention:

 

  • A little under half of all Internet users are from Asia. Bermuda has the highest Internet penetration -- most people there are online.

 

  • Using a .com extension for a domain name is still the best method. There are over 123 million registered .com domains names.

 

  • Increasing your website speed can help your conversion rates improve by 74 percent. Just 8 to 2 seconds will help you attract more sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/xFfx306ZyGl

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, December 12, 2016 10:47 AM
thank you @massimo facchinetti
thinksmart.it's curator insight, December 17, 2016 10:06 AM
Share your insight
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Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | Curation, Social Business and Beyond | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it shows the importance of companies embracing the new mobile-driven world.

 

Our lives are run mostly from our mobile devices -- this is especially true for business sales.

 

Understanding How to Harness Mobile Trends

 

Next to the Internet using a smart phone or tablet is the most common way we look for information and make purchases. I agree that in order to be successful as a business owner we need to embrace the idea of a mobile-centric audience.

 

Temelkov explains 7 components of the mobile web and how to best optimize for this growing technology.

 

Here's what caught my attention:

 

  • Make sure your popups are mobile responsive. These can be a turnoff for visitors if not well presented. It's important to keep these seamless and clear.

 

  • Readability is one of the most important factors on a mobile website. Certain fonts are not compatible with smart devices and so you will want to keep this mind mind when choosing a design.

 

  • Keep the content presentation uniform. Everything should compliment the main branded image and should flow easily from page to page.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ehmf304g2Fi

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, September 17, 2016 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 2016 10:38 AM
Thank you @Stan Smith :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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Grow Your Business With Mobile Apps

Grow Your Business With Mobile Apps | Curation, Social Business and Beyond | Scoop.it
How can mobile apps benefit small businesses? Join me as I discuss some of the benefits. Participate, by commenting with your expertise o
janlgordon's insight:

I selected this article from Curatti written by Elaina Meiser because it shows the benefits of businesses tapping into mobile technology.

 

It's important to evolve with the new digital landscape for continued growth.

 

Why Mobile Apps Are Essential for Business

 

New trends are constantly emerging -- especially in the mobile realm. I agree that keeping up to date with the latest technology will improve your connections with your customers.

 

Meiser explains the various aspects of mobile and how it can be applied to your business. By adapting to these new methods you can expand your marketing reach and increase your sales.

 

Here's what caught my attention:

 

  • More people rely on their mobile devices than ever before. In order to increase your revenue you need to enhance your website to be responsive to smart phones and tablets.

 

  • Your business can tap into a whole new market by developing your own app. This has a lot of potential for brand building and unique interactions with your customers.

 

  • Make a decision plan first before releasing an app. Take into account that you may need to invest in hiring a developer as well as researching how your visitors are responding to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/sKo5302uc0C

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, July 27, 2016 2:31 PM
Thank you @Featured Infos @Jane Shamcey & @Wilfried Andral :-)
janlgordon's comment, July 28, 2016 10:43 AM
Thank you @Educational Peaks :-)
janlgordon's comment, August 8, 2016 10:51 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Curation, Social Business and Beyond | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
janlgordon's insight:

This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -


The Most Coveted Skills for 2014:


Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!


BRAND SIDE


Most coveted digital marketing skills/specialties are: analytics and mobile marketing


As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace


How can you capitalize on these market gaps?


Here's one example:


BRAND SIDE


Get a competitive advantage by hiring better people and training them to improve their skills


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/19AqUzQ]


 


 

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
(null)
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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Curation, Social Business and Beyond | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
janlgordon's insight:

This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.


Here are a few highlights:


Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever before


They want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.


They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real time


I'll let the picture do the rest of the talking........


Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.


See article here: http://ibm.co/10MqlTe

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Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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The Top 10 tech trends for 2012

The Top 10 tech trends for 2012 | Curation, Social Business and Beyond | Scoop.it

This piece is by Pete Cashmore for CNN online.


Intro:


From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology.


Here's what caught my attention:


Touch Computing


New input methods will be the dominant trend of 2012. Tablet computers such as the iPad might seem like a nice alternative to desktop and laptop computers, but I believe they're more than that:


**They're replacements.


** the mouse will be superseded by touchscreens.


**The signs are obvious: Windows 8 and Mac OS X Lion, the latest desktop operating systems, borrow heavy from their mobile counterparts. These new interfaces essentially impose a touchscreen-inspired interface over the traditional desktop environment.


**Over time, this half-step will become a whole one, and mobile operating systems will dominate.


****The transition won't be complete by the end of 2012, but we'll be much further down the path, and using computer mice much less often.



**Here's the takeway to get you thinking about how your product or service fits into the bigger picture.


In short, 2012 is all about new ways to interact with our devices through touch and voice control, new lightweight ways to share content, a revolution in mobile payments and a plethora of rich Web applications -- not to mention the hundreds of new innovations that we've yet to dream up. I can't wait.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/tpGGC5]

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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Curation, Social Business and Beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

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