I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. There's an Infographic also!
|Scooped by janlgordon|
I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.
Visibility is still an important factor in developing a marketing strategy.
Understanding The New Marketing Trends
How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.
Newman shows the latest changes in marketing and the impact that digital technology has played.
Here's what caught my attention:
- In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.
- Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.
- While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/lER0307urTw
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