Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Inescapable & Growing Need for Marketing Analytics

The Inescapable & Growing Need for Marketing Analytics | Curation, Social Business and Beyond | Scoop.it

"A recent study by IBM estimated that 90% of real time data that constantly flows from platforms like Facebook and Twitter is going unused.


****Marketers have no concrete system in place for gathering it."


This excellent and informative article by Sara Steinnegal from the Gold Lasso blog 'The From Line' cleverly invokes images of the I Love Lucy episode where Lucy and Ethel are working the conveyor belt in a chocolate factory but can't keep up as it speeds up.


**** That may be slapstick comedy gold, but the marketing reality for which it is analogious is far from funny!


Some key points from the article, from the perspective of content curation:


** The production line isn't slowing down!


**  Our goal as content curators is to gain new readers and followers as we nurture the relationships we already have.


** How do we maintain and increase our value as the flow of data increases?


** Data Mining and analytics companies like DataLab are emerging to help us.


** Analytics is not a one-time effort.  It will be a continuous and evolving process.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/nFTpMc

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25% of Twitter Users Say Promoted Tweets Are Relevant [Data]

New research shows that nearly 1/4 of Twitterers have seen relevant Promoted Tweets."

 

Intro:

 

Things look promising for Promoted Tweets, Twitter's advertising platform. New data from market research firm Lab42, as reported by eMarketer, shows that 24.8% of Twitter users say they have seen Promoted Tweetsfrom brands that are relevant to them.

 

More than 1/5 of users said they have gotten a discount or have found out about a new brand through a Promoted Tweet, and 14% of respondents said they have retweeted a Promoted Tweet.


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/24084/25-of-Twitter-Users-Say-Promoted-Tweets-Are-Relevant-Data.aspx#ixzz1XEIv37YW

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Why Your Influencers Matter Now More Than Ever

Why Your Influencers Matter Now More Than Ever | Curation, Social Business and Beyond | Scoop.it

This piece was written by Gary Lee


This piece was written by Gary Lee - CEO of mBLAST, which provides cloud-based solutions to help PR and marketing professionals better identify and engage with their key influencers.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Intro:


"Word-of-Mouth - In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices.


Gary Lee tells us about 3 steps to locating and engaging with your key influencers. Some great observations as well..........


Here's what you need to do:


1. Listen to your marketplace

2. Identify the key influeners

3. Engage


Here are some facts you need to know


The brand no longer controls the market


**More than half a billion people are using social networks worldwide. And they're discussing anything and everything from restaurants and cooking tools to "Dancing With the Stars, etc.


The conversations are not new, but the discussions once limited to a handful of people around the dinner table or watercooler


**have been unleashed on a global scale. It's happening now on Facebook, Twitter, wikis, and thousands of niche networks.


**People look to their social graphs—to trusted bloggers and online communities—and they search for topics on Google, Bing, or Twitter based on the issues they're trying to resolve or the information they're trying to find.


Read more: http://www.marketingprofs.com/authors/1139/gary-lee#ixzz1a6jLaJQN

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