"A recent study by IBM estimated that 90% of real time data that constantly flows from platforms like Facebook and Twitter is going unused.
****Marketers have no concrete system in place for gathering it."
This excellent and informative article by Sara Steinnegal from the Gold Lasso blog 'The From Line' cleverly invokes images of the I Love Lucy episode where Lucy and Ethel are working the conveyor belt in a chocolate factory but can't keep up as it speeds up.
**** That may be slapstick comedy gold, but the marketing reality for which it is analogious is far from funny!
Some key points from the article, from the perspective of content curation:
** The production line isn't slowing down!
** Our goal as content curators is to gain new readers and followers as we nurture the relationships we already have.
** How do we maintain and increase our value as the flow of data increases?
** Data Mining and analytics companies like DataLab are emerging to help us.
** Analytics is not a one-time effort. It will be a continuous and evolving process.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"