We're all consumers. We (almost) all use mobile devices for shopping. So how can we explain the low investment in B2B Mobile Marketing campaigns?
|Scooped by janlgordon|
I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.
You can reach your business clients through specific mobile strategies.
Exploring the Mobile B2B Experience
Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.
Zeng shows you several ways to improve your marketing strategy through social mobile.
Here's what caught my attention:
- Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.
- Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.
- You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/wb4530bctVP
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