Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Why Google Does Not Like 'Dofollow' Links in Sponsored Posts

Why Google Does Not Like 'Dofollow' Links in Sponsored Posts | Curation, Social Business and Beyond | Scoop.it
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

 

Why follow links are a turn-off when it comes to Google search.

 

Avoid Using Follow Links in Sponsored Posts

 

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

 

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

 

Here's what caught my attention:

 

  • Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

 

  • In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

 

  • A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/ITMA309sA7T

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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The Relevance Of Context In Content Curation

Content curation is becoming important and those who are able to add valuable "context" to their selected content will be making a great contribution to others. It opens up discussions, collaboration, exploration, knowledge sharing and so much more. I love listening to Gerd Leonhard, he always has a way of articulating things that really put things in perspective.

Video by Gerd Leonhard

http://www.MasterNewMedia.org - Media futurist Gerd Leonhard explains the relevance of context in content curation. Context is now as important as content, b...

http://bit.ly/iFLhMb
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Curation vs Creation New Research Answers the Question

Which Works Best, Curation or Creation?

 

The real question, though, is what should companies be doing? What is the optimal content strategy, creating or curating? To measure that, let’s look at the impact of content strategy on click rates and conversion rates.

 

When looking at clicks, curation clearly dominates. Posts linking to third-party sites generate 33% more clicks than posts linking to owned sites. This makes sense — the very best content on the Internet is typically not going to live at yourcompany.com.

 

However, if you’re looking to drive conversions, content creation is the optimal strategy. Posts that link to your website have a 54% higher click-to-conversion rate than posts that link to third-party websites. This makes implicit sense, since conversions happen on your website. If you’re not driving people to your website and giving them good content to read when they get there, they’re not going to convert.

 

http://www.convinceandconvert.com/social-media-measurement/new-research-finds-the-curation-vs-creation-sweet-spot/

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