Curation, Social Business and Beyond
127.1K views | +1 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

more...
janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
Scooped by janlgordon
Scoop.it!

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com


Intro:


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.


What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network


So Who is Using What?


Here are a few findings on 5 major social networks:


Time spent by Average Social networking user per month


**Facebook 405 minutes


**Pinterest  405 minutes


**Twitter        89 minutes


**Linkedin       21 minutes


**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information


There are lots of links to other articles about social networking in this piece that will give you more data on demographics


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/LUujhk]

more...
Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
Scooped by janlgordon
Scoop.it!

Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss


Why having the right social media tools matter:


"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.


It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.


Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"


See full infographic here: [http://bit.ly/JMXlS0]

more...
No comment yet.
Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon
Scoop.it!

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+ | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jason Heath for Socialfresh


"The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined".


That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.


This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.



The Highlights of the Data

Here are a few key takeaways from the Shareaholic findings:


Selected and curated by maxOZ covering "Pinterest Watch"


Read full article here: [http://bit.ly/AssEyf]

more...
janlgordon's comment, February 5, 2012 4:00 PM
Thanks Michele, this is a great one!
Rescooped by janlgordon from The Evolving World of Marketing
Scoop.it!

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012 | Curation, Social Business and Beyond | Scoop.it

I selected this piece, [research report] by Joe Puluzzi from his blog Content Marketing Institute because it is full of important information for your business if you use content marketing/content curation to  sell their products and services.


There's alot to digest but it's well worth your time as we approach 2012.


Intro:


Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.


Here's what you'll see in this extensive report:


**It was no surprise to us that content marketing remains a top priority for marketers in 2012.


**Many of the statistics and results are consistent with what we saw last year:

9 out of 10 organizations market with content marketing.


**On average, B2B marketers employ eight different content marketing tactics to achieve their goals.


**Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report).


Selected by Jan Gordon covering "Content Curation Social Media and Beyond"


Read full report here: [http://bit.ly/rrQnGr]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Curation, Social Business and Beyond | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?


**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.


I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.


So what’s the #1 thing people are doing online?


Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"


Check it out here: [http://tnw.co/v5Ixp1]

more...
Darcy Kieran's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
Rescooped by janlgordon from Curation, Social Business and Beyond
Scoop.it!

Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Curation, Social Business and Beyond | Scoop.it

This article by Athony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.examiner.com/



Via janlgordon
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

10 Compelling Reasons to Brand Yourself by Curating Other People’s Content

10 Compelling Reasons to Brand Yourself by Curating Other People’s Content | Curation, Social Business and Beyond | Scoop.it

Good piece by Adam Troudart for paper.li


Adam asks "Is it ethical?


Yes, as long as you credit the content owner and link to the content source.


Is it helpful? Yes, times three!


It helps your audience solve their problems. It helps you gain credibility and authority.


It helps the content owner get more traffic"


**** I have one thing to add here - if you like someone's curated content and you repost it on other networks, it's good to credit the curator.


Other headings include:


*** Content sells better than pitches

*** Become the go-to person

*** Engage and build connections

*** Get others to promote your posts

*** Get more quality followers

*** Use the same content on various networks


Read full article [http://bit.ly/tBI9zO]

more...
No comment yet.
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

4 Social Media Trends To Watch in 2012

4 Social Media Trends To Watch in 2012 | Curation, Social Business and Beyond | Scoop.it

This piece was written by Beverly Macy for The Huffington Post


2012 is the year companies will move from social media to social business.


Every department is affected by social technologies.


Did you know that even if your company never sends a Tweet, you could be using Twitter for competitive and business intelligence?


The same is true with Facebook, LinkedIn, and YouTube.


Here's what you need to know:


The 4 social enterprise trends in 2012:


**The Power of Real-Time Harnessing Chaos


**The Global Social Brain - It's Everywhere & It's Getting Really Smart


****2012 will see a growing body of social metadata that will spur better analytics and measurement.


****Competitive advantage will go to those who know how to turn this metadata into actional business intelligence.


**Content Curation & Discovery - Just Give Me What's Important & Let Me Find What I Need


**Social Media Education - The Enterprise Goes To School


See the full article here:

http://huff.to/tyExBQ


more...
Dea Elmi's comment, November 28, 2011 5:24 PM
What a fantastic article, love it!
Scooped by janlgordon
Scoop.it!

Making Social Media Matter: Top Strategies For Meaningful Connections

Making Social Media Matter: Top Strategies For Meaningful Connections | Curation, Social Business and Beyond | Scoop.it

Great article from Fast Company


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Intro:


How do you fuel connections that matter? Every day we see the ability of social media to power connections between brands and consumers.


And if you work in digital or social marketing, PR, or advertising at a brand or agency, chances are you’re constantly trying to figure out where your brand or clients fit in.


To help connect the dots, Buddy Media and Booz & Company recently released a research report titled “Campaigns to Capabilities: Social Media & Marketing 2011.”


**The research report reveals insights into how leading companies are transforming from social campaigns to enterprise marketing capabilities, in an effort to successfully incorporate social media into the mix.


Here are some of the biggest highlights and insights from the report:


The data says: Facebook, Twitter and YouTube are the top three preferred social media platforms for brands to utilize.


****What it means: With 850 million users, it shouldn’t surprise anyone that 94% of respondents regard Facebook as one of their top 3 social media platform priorities. Twitter comes close in 2nd place with 77%, while YouTube came in at #3 with 42%.


http://www.fastcompany.com/1787046/new-research-from-buddy-media-booz-co-reveals-top-social-media-platforms-and-more



more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How Different Generations Consume Media [Infographic]

How Different Generations Consume Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

This post was curated by janlgordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit with excerpts and quotes from Socialmouths blog.


I love posting this because it provides valuable information to all of us who are doing businesses and trying to capture a moving target. This is truly worth your time! Bravo Franscisco, author of Socialmouths!!


Intro:


"Do you know how your ideal prospect consumes media, where or what times? This infographic shows you how each generation consumes media."


Now go right to the infographic and tweak your marketing plan accordingly:-)


http://socialmouths.com/blog/2011/09/29/how-do-different-generations-consume-media-infographic/

more...
AntiPlagiarist's comment, October 3, 2011 2:40 PM
Hi Jan. Are you aware that when A Broader View rescoops your work, it ends up on his Facebook page and you are not given credit or it? Apparently working wonders for his Klout score!
Scooped by janlgordon
Scoop.it!

12 Powerful Ways to Create Strong Digital Tribes

I posted a piece yesterday on  "How to Leverage Facebook's Smart list and Special Friend List".  We have Google+ circles and online communities on Linkedin. I see great possibilities of doing this here on Scoopit. Are we creating strong online communities with all these social networks?


Allison Aldridge-Saur wrote this post and gives us some some great tools for building what she refers to as digital tribes. I found some of the comments very interesting as well.


Here's what caught my attention:


Be Intentional


Diversity: As is the case in neighborhoods and countries, tribes are diverse. There will be folks who don’t agree, who refuse to fall in line with behavior standards. Do you want a closed community of like-minded people or an open community that incorporates or tolerates variation, even disruption? Change is inevitable if you are aiming for a long surviving community. The naysayers often carry the seeds of a successful future, but they can also create tension and division. Reach back to your values to understand where your community draws the line.


Don’t Force it: You can force culture, identity, values to some extent, but we tend to refer to those instances as totalitarian regimes and they rarely result in successful, multigenerational communities. This is about being mindful of these opportunities and forces at work in your group. It is about being intentional in strengthening and deepening the community connection.


http://chickasawallison.tumblr.com/post/7990639386/12-most-powerful-tools-for-creating-a-strong-digital

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

In case you missed this from Mashable last week, great information on 845 million active users on social networks. 


**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | Curation, Social Business and Beyond | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.


I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.


**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.


Here's an excerpt:


The Social Media Universe


Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.


The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.


Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"


See article and infographics here: [http://bit.ly/zGYnAN]

more...
janlgordon's comment, January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 1:08 PM
Thanks again for posting this information
Rescooped by janlgordon from Curation, Social Business and Beyond
Scoop.it!

Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Curation, Social Business and Beyond | Scoop.it

This article by Anthony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


http://www.examiner.com/



Via janlgordon
more...
No comment yet.
Rescooped by janlgordon from The Evolving World of Marketing
Scoop.it!

Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond | Scoop.it

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.


**Before you post anything, make sure you know when your audience is online and which networks they're on.


Social media marketing: timing maximizes engagement (infographic)...


He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page


His first piece of advice is to   “Get everyone in marketing on the same page."


**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.


**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here [http://bit.ly/vDTJkN]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How A Social Media User Becomes A Social Media Leader - What You Need To Do

How A Social Media User Becomes A Social Media Leader - What You Need To Do | Curation, Social Business and Beyond | Scoop.it

This article was written by Dave Larsen for Kissmetrics, he has some very good advice and takeaways.


Excerpt:


As you build your reputation as a leader, your reputation will begin to take on a life of its own.


"I abandoned my twitter account months ago. My abandoned account got tens of thousands of followers anyway. It was an incredible lesson to me. Many people even kept tweeting personal recommendations of the old account name until they figured out the change.


Because it was on tons of list, recommended in many, many blog posts, etc., people attracted to the reputation just kept arriving.


****And all I did was start by helping. Done right, helping is the highest quality and most efficient interaction possible, as it also creates connections, and builds reputation.


****Everyone can help someone.


****If you can help one person, you can help two, and if you can help two, you have already started building a community, and creating your reputation as a leader in that community.


Don’t lose sight of always creating quality interactions and making quality connections.


****Use the quality scale and be ruthless with your time, and you too can quickly be acknowledged as an awesome leader yourself!"


Read full article: [http://blog.kissmetrics.com/social-media-leader/


more...
No comment yet.
Scooped by janlgordon
Scoop.it!

New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The New Klout Algorithm & How You Can Make It Work For You

The New Klout Algorithm & How You Can Make It Work For You | Curation, Social Business and Beyond | Scoop.it


This piece was written by Michael Q Todd and it's one of the best articles I've seen written about Klout in recent days.


I personally feel that your focus should be on consistently posting great content aimed at the right audience building community around your contribution and participation.


Whether we like it or not, Klout is not going away anytime soon and Michael has some good suggestions about how to build and maintain your Klout score. It will be interesting to see how Kred, (Klout's competitor) measures your online influence but for now, that remains to be seen.


Intro:


"It seems that your Klout score is now determined by your level of activity and attraction across all 12 of the networks they score. 


**My own score did not get “hit” nearly as hard as many did last week and I firmly believe that this is because I spend time and effort on places other than Facebook and Twitter.


I also believe Klout have it right here and that a multitude of places should be taken into account.


They have gone out on something of a limb here and staked their reputation on this highly different algorithm becoming more popular and meaningful.


I believe it will become so. I also believe that more and more networks will be added.


As something of a student of “influence online” my advice would be to get involved as much as you can in some of the “secondary networks” as they may not all be secondary forever and obviously Klout does not see them as secondary.


Read full article:


http://www.michaelqtodd.com/newklout


more...
No comment yet.
Rescooped by janlgordon from Mobile Marketing Strategy and beyond
Scoop.it!

Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Curation, Social Business and Beyond | Scoop.it

Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal 


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.examiner.com/


more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC]

Twitter, Facebook, LinkedIn: How, When And Where Do People Socially Share? [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

Interesting statistics from Media Bistro



Key Takeaways -


*Twitter is the all-time champion of sharing, with growth of some 35,356% over the last five years, leading Facebook (5,809%) and LinkedIn (3,226%)


*Over the past year, Facebook’s Send button has seen growth of 756%, beating Tumblr (532%) and Google’s +1 button (418%)


*The peak hour for sharing each day is 9.30am EST (Wednesday is the peak day)


*Most users click 2 minutes after content is shared


*The bulk of sharing takes place via copy and paste


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://www.mediabistro.com/alltwitter/sharing-trends_b14738

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Understanding Social Graphs Vs. Interest Graphs What You Need to Know

David Rodgers wrote this piece for Read Write Web.


Good information here......Curated by janlgordon covering "Content Curation, Social Media and Beyond" on Scoopit.


Intro:


Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. Linkedin went public in a blockbuster stock offering. Twitter produced a billion tweets per week."


Excerpt:


Understanding Social Graphs vs. Interest Graphs


In order for social networks to truly reshape our experience of the rest of the Web, developers must first understand the relationship between our social graphs and our interest graphs.


A social graph is a digital map that says


** "This is who I know." It may reflect people who the user knows in various ways: as family members, work colleagues, peers met at a conference, high school classmates, fellow cycling club members, friend of a friend, etc.


Social graphs are mostly created on social networking sites like Facebook and LinkedIn, where users send reciprocal invites to those they know, in order to map out and maintain their social ties.


An interest graph is a digital map that says,


**"This is what I like." As Twitter's CEO has remarked, if you see that I follow the San Francisco Giants on Twitter, that doesn't tell you if I know the team's players, but it does tell you a lot about my interest in baseball.


Interest graphs are generated by the feeds customers follow (e.g. on Twitter), products they buy (e.g. on Amazon), ratings they create (e.g. on Netflix), searches they run (e.g. on Google), or questions they answer about their tastes (e.g. on services like Hunch).


http://www.readwriteweb.com/archives/the_future_of_the_social_web_social_graphs_vs_interest_graphs.php

more...
No comment yet.