Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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New Trust Results for Business Leaders and Media

New Trust Results for Business Leaders and Media | Curation, Social Business and Beyond | Scoop.it
The 2017 Edelson Trust Barometer makes sobering reading for business leaders and the media, as many readings reach all-time lows
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.

 

How business leaders are perceived online today.

 

The All-Time Low of Trust in Leadership

 

Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.

 

Morin explains the details of the study and sounds the alarm for business leaders to pay attention.

 

Here's what caught my attention:

 

  • The public has generally lost confidence in all institutions of society over the last year. This is the case with 20 out of 28 countries.

 

  • Some of the main culprits of mistrust are tax avoidance, overcharging for basic needs, and erosion of quality. There has only been a 7 point increase in the United States in 2016.

 

  • The most credible spokespersons today are the employees. These are the people who spread the company messages and who handle customer service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/HnQN309q97M

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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What It Takes to Make Influencer Marketing Successful

What It Takes to Make Influencer Marketing Successful | Curation, Social Business and Beyond | Scoop.it
There are so many articles on Influencer Marketing. Most make it seem so very easy. Can it really be that easy? Of course not! Click here to find out why
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight on what influencer marketing is.

 

How to understand the basics of connecting with leaders in your industry.

 

Influencer Marketing and Relationship Building for Your Brand

 

The influencer today is a spokesperson for your business. I agree that in order to be successful in building a buzz you need to fully understand how this works.

 

Capaloff goes over the basics of creating a trusted image and shows what the exact elements are of building influence.

 

Here's what caught my attention:

 

  • Smart consumers trust leaders in your industry. These authoritative people are well-known in publications and on top blogs.

 

  • Contact influencers after you have something that has benefitted them. These people are usually very busy and there is not a guarantee that they will support your business if you do not have a relationship with them.

 

  • Reach out in a positive way and build your brand  relationships organically. This should be based on transparency without an ulterior motive.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/3IhJ304vYSK

 

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janlgordon's comment, September 27, 2016 10:38 AM
Thank you @Stan Smith @Helaina Berry @Anna @Ricard Lloria & @Jenne :-)
janlgordon's comment, September 28, 2016 10:43 AM
Thank you @Ulises La Roca :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)
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People Don't Buy WHAT You Do, They Buy WHY YOU DO IT [Video]

"The goal is to do business with people who believe in what you believe, NOT in what you do."

 

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...

 

This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.

 

Start 2012 with a bang.

Watch the video and use this model to really make the difference you want to in the coming year.

 

*(Thanks to Karen Dietz for uncovering and promoting this great video. It is truly inspirational.)


Via Karen Dietz, Robin Good
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How A Social Media User Becomes A Social Media Leader - What You Need To Do

How A Social Media User Becomes A Social Media Leader - What You Need To Do | Curation, Social Business and Beyond | Scoop.it

This article was written by Dave Larsen for Kissmetrics, he has some very good advice and takeaways.


Excerpt:


As you build your reputation as a leader, your reputation will begin to take on a life of its own.


"I abandoned my twitter account months ago. My abandoned account got tens of thousands of followers anyway. It was an incredible lesson to me. Many people even kept tweeting personal recommendations of the old account name until they figured out the change.


Because it was on tons of list, recommended in many, many blog posts, etc., people attracted to the reputation just kept arriving.


****And all I did was start by helping. Done right, helping is the highest quality and most efficient interaction possible, as it also creates connections, and builds reputation.


****Everyone can help someone.


****If you can help one person, you can help two, and if you can help two, you have already started building a community, and creating your reputation as a leader in that community.


Don’t lose sight of always creating quality interactions and making quality connections.


****Use the quality scale and be ruthless with your time, and you too can quickly be acknowledged as an awesome leader yourself!"


Read full article: [http://blog.kissmetrics.com/social-media-leader/


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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | Curation, Social Business and Beyond | Scoop.it
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to make influencer marketing work for your brand.

 

How to attract leaders in your industry and build more influence online.

 

Social Media as an Influencer Magnet

 

Leading authorities in your niche are the best word of mouth recommenders for your business. I agree that in order to be successful you need to begin in the right platforms such as Klout.

 

Barker goes over the different places online to start networking and connecting with influencers in your industry.

 

Here's what caught my attention:

 

  • Make sure the people you are reaching out to are the right fit for your brand. This takes looking at relevance, reach, and the level of engagement with you audience.

 

  • It is still a good idea to start with Google search to find influencers in your niche. Be specific according to the industry and social platform.

 

  • Show leaders you are targeting that you care by sharing their content and leaving meaningful comments on their blog. This may take some time to build a relationship, but is worth the investment.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Mojo Marketing.

 

Read full article here: http://ow.ly/cKiq305jOcg

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Curation, Social Business and Beyond | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
janlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......


Influence is Power


Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.


Jan Gordon comment:


Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.


Here are a few highlights: 


Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 


*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.


There are three other key elements to understand:


  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence

 

Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
 
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.


What’s Next?


The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 


How will power bases shift if we learn to manage the landscape and its underlying technologies better? 


Who will be the next generation of shapers and influencers – and how do we connect with them?


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1fwR2iF]

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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10 Business Blog Posts You Should Write NOW

10 Business Blog Posts You Should Write NOW | Curation, Social Business and Beyond | Scoop.it

This piece was written by Kipp Bodnar for Hubspot


I read this post a while ago and I'm guessing you might even have seen this online but I have a question for you -


How many times do you actually process and utilize the information you read about? 


Kipp has some great strategy for blog posts to build traffic, community and sell your product or services.


**These ideas also apply to curating content. You can select articles that address these tips and most importantly, you can add you own context to the mix.


Here are a few suggestions that you might find useful:


**The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers.


Use data to help you. Gather data either internally or from third-party sources.


Use this data to sell your big idea using your business blog.


** The Controversial Stand - Sometimes you have to take a hard stance on an issue to get attention.


In a blog post, argue one side of a controversial industry issue in an effort to get prospects and industry thought leaders talking about your business

.

4. The Big List - Sometimes readers don't want to read through endless paragraphs for practical advice


 Instead, they want a long list of industry resources that they can bookmark and easily access again and again.


Aggregate practical advice and resources for an important industry topic, and compile it into one long and easy-to-scan list.


Read more: [http://bit.ly/sxVDmF]



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