This part of the report is based upon interviews with 100 young professionals in their 20s, from each of 14 countries. (Part one was based upon the same sample size but using college students).
The results are at the same time somewhat unsurprising yet very eye-opening.
Here are a few of the findings:
***56% of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.
***40% of college students and 45% of young employees said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility
***27% of college students said that staying on Facebook was more important than partying, dating, listening to music or hanging out with friends.
(Cynthia's son suggests that these numbers are two low and that the real diehards were too busy on Facebook to respond!)
***66% of students and 58% of employees cite a mobile device (laptop, smartphone, tablet) as “the most important technology in their lives.
The takeaways here from a marketing perspective are:
***GenYers are always on.
***The line between work and leisure hours are being erased.
***"Young professionals now choose their lunch location based on the instant coupon that shows up on their phone at 11:00 am. They’re shopping for holiday gifts while sitting in a meeting and they’re making weekend getaway plans in the middle of the week."
Food for thought for all of us in business or embarking upon new ventures.
Curated by JanLGordon covering "The Millennials - GenY Watch"
See the full article here: [http://bit.ly/uAZ1oE ]