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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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Rescooped by janlgordon from The Millenials - GenY watch!

Majority of Millennials Value Social Media Over a Steady Paycheck

Majority of Millennials Value Social Media Over a Steady Paycheck | Curation, Social Business and Beyond |

For her blog, Marketing Pilgrim, Cynthia Boris brings us some eye-opening findings from Part Two of the 2011 Cisco Connected World Technology Report.

This part of the report is based upon interviews with 100 young professionals in their 20s, from each of 14 countries.  (Part one was based upon the same sample size but using college students).

The results are at the same time somewhat unsurprising yet very eye-opening.

Here are a few of the findings:

***56% of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.

***40% of college students and 45% of young employees said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility

***27% of college students said that staying on Facebook was more important than partying, dating, listening to music or hanging out with friends.

(Cynthia's son suggests that these numbers are two low and that the real diehards were too busy on Facebook to respond!)

***66% of students and 58% of employees cite a mobile device (laptop, smartphone, tablet) as “the most important technology in their lives.

The takeaways here from a marketing perspective are:

***GenYers are always on. 

***The line between work and leisure hours are being erased.

***"Young professionals now choose their lunch location based on the instant coupon that shows up on their phone at 11:00 am. They’re shopping for holiday gifts while sitting in a meeting and they’re making weekend getaway plans in the middle of the week."

Food for thought for all of us in business or embarking upon new ventures.

Curated by JanLGordon covering "The Millennials - GenY Watch"

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Scooped by janlgordon!

20 Stunning Social Media Statistics Plus Infographic

Great Post by Jeff Bullas

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Do you wonder why your productivity has dropped over the past 2 – 3 years?

There is a time sink and its not Television!

Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!

**You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.

**These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax… and I know how much you all enjoy those activities!

**I'll add one more, spending quality time with loved ones and friends.....

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