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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Curation, Social Business and Beyond | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
janlgordon's insight:

I selected this article today from WiredUK because, it's a very hot topic, more questions than answers. This piece addresses why scores are not enough and what needs to happen to present an accurate picture of true influencers.


Here are some highlights that caught my attention:


No one has any data on real influence


Explicit data that says precisely:


 *Who actually influenced who, when, on what and how


**Just because a vendor can assign an influence score to a user, it doesn't mean that score is measured.


To Truly measure influence, the vendor's influence meaasurement platform must do four things.


1. Track when a desired change or action taken by someone or a group of people (e.g. a purchase transaction has occurred)


2. Determine who influenced this purchase or action to donate to a charity, promote something, etc.


3. Prove that this purchase or action taken by someone would not have occurred otherwise (this is very hard to measure) If this purchase would've occurred anyway, then the influencer didn't actually cause any change


No influence platforms (e.g. Klout, PeerIndex, Kred, Radian6, etc.) actually measure influence as none does all four.


* All influence scores are computed via some algorithms. They are

result of computation, not measurement.


Takeaway: Influencer marketing has huge potential but as an industry we are far from realizing this potential.


** First, influence vendors must start paying attention to the influencees.


** Only by incorporating more attributes of the influencees into their model, can vendors move towards a true influence score.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/12hWlhg]

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janlgordon's comment, December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 9:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 9:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

Rescooped by janlgordon from AtDotCom Social media
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Your Klout Score Just Changed. Here’s Why

Your Klout Score Just Changed. Here’s Why | Curation, Social Business and Beyond | Scoop.it
Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.

Via John van den Brink
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John van den Brink's comment, August 14, 2012 3:36 PM
Jan, thank you very much for the re-scoop.
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What Your Klout Score Really Means

What Your Klout Score Really Means | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Seth Stevenson for Epicenter Wired because whether we like it our not, Klout is definitlely infiltrating our lives personally and professionally according to the author and a recent article in Forbes  who are saying the same thing.


My commentary: I can understand that there has to be a way for businesses to sort through the masses and have some way of finding what they consider to be the best.

If your job requires you to be offline or in the field all day, you can't post on social networks, which is what Klout measures, therefore, your Klout score will be lower than someone else's who has a stronger presence than you and may or not be as competent as you are in your industry.


**I'd love to hear your comments about this - How do you feel about this because as I said, whether we like it or not, Klout exists and it is gaining momentum.


Your Klout score is gaining in importance: a high one might bring perks, but a low one could dash your career dreams or cause someone not to do business with you.


Here are some highlights:


**Much as Google’s search engine attempts to rank the relevance of every web page, Klout—a three-year-old startup based in San Francisco—is on a mission to rank the influence of every person online.


**Its algorithms comb through social media data:


**If you have a public account with Twitter, which makes updates available for anyone to read, you have a Klout score, whether you know it or not (unless you actively opt out on Klout’s website).


You can supplement that score by letting Klout link to harder-to-access accounts, like those on Google+, Facebook, or LinkedIn.


**The scores are calculated using variables that can include number of followers, frequency of updates, the Klout scores of your friends and followers, and the number of likes, retweets, and shares that your updates receive.


**High-scoring Klout users can qualify for Klout Perks, free goodies from companies hoping to garner some influential praise.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/IuYXQL]

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What's the Real Truth About Social Scoring and Peer Influence?

What's the Real Truth About Social Scoring and Peer Influence? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Geoff Livingston.  In today's online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now


 What's The real truth?  


When real researchers parse influence: they found true influence comes from those who are closest to us in our on and offline social networks, our peers".


As the old adage goes, "You are who you hang out with".


**Peer pressure influences us more than a person with a high Klout score. It's when peers start discussing an idean en masse that they feel safe in discussion that often leads to action.


What about the influencer, the big time blogger you ask?


**they may be communication channel for ideas, and their take on those ideas can sway loyalisst fans who serve as peers.


**Generally, their writings serve as a credibility point for readers, just like Consumer Reports and nothing more


**True meaningful interactions beyond social platitudes don't scale after a certain point.


**Dunbar's theory which states that an individual can only sustain stable social relationships with a community of approximately 150 people.


**Applied, it’s not that a person can’t have more friends than 150, but the more relationships someone maintains they become increasingly superficial.


We choose to be Influenced


**By choosing our friends, we're also choosing to be influenced by their ideas, beliefs and behavior systems. Often their ideals are close to or similar to ours before we spend time together


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see video here: [http://bit.ly/NW7OMt]


Image by Eyesplash

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Karin Sebelin's comment, August 21, 2012 10:21 PM
".......but the more relationships someone maintains they become increasingly superficial."

Interesting to think about - thank you!
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What's Really Going on With Klout & Why it's Important to Your Business [infographic]

What's Really Going on With Klout & Why it's Important to Your Business [infographic] | Curation, Social Business and Beyond | Scoop.it

My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..


Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.


Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...


Included in this piece is a tip sheet to help you raise your score.


How does Klout measure your score?


**The number of people you influence + how much you influence them + how influential they are = your Klout Score


What goes into your score?


**Retweets and mentions


**Comments, wall posts and likes


**Tips, to-do's, done


**Comments, shares, +1s


Each user gets 5 +K each day to distribute to other users they consider influential


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic + tip shee

                   

:Infographic by: RM Sorg WallStreetBranding


Read article and see infographic here: [http://bit.ly/NhrOaZ]

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John van den Brink's comment, July 11, 2012 3:43 PM
Thanks Jan! Great post as always :)
janlgordon's comment, July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support!
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Report: The Rise of Digital Influence and Why You Should Care

Report: The Rise of Digital Influence and Why You Should Care | Curation, Social Business and Beyond | Scoop.it

This piece and report was done by Brian Solis .  Brian has done an outstanding job of helping us to understand the rocky road of social media/business and this is no exception. Happy anniversary Brian! It's unbelievable it's already a year that you've been Principal Analyst of Altimeter Group, great job.


Those of us who are involved with social networks are already aware of Klout, Kred, PeerIndex and many others that are yet to come down the pike. Some people don't pay attention, others wish these services would be more transparent about how they measure our standing in the social community. No matter where you stand on this issue, it's not going away but becoming more important than ever. In this piece, Brian gives us some valuable insights and takeaways (slideshare) that is very important for your business now and in the future.



Here's what caught my attention:


Whether we know it or not, our social activity now contributes to our stature within each network.


**New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected.


**As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network. 


**At the same time, brands are starting to take notice of those services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://www.briansolis.com/]

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Tom George's comment, March 21, 2012 6:20 PM
Thanks for sharing some great curation today