Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Give Your Instagram Following a Boost

Give Your Instagram Following a Boost | Curation, Social Business and Beyond | Scoop.it
Instagram offers unprecedented untapped potential for any business. Follow along and I'll share 5 ways to skyrocket your following in less than a week
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it provides self-tested recommendations on improving your mobile strategy using Instagram.

 

If your business has not added visual marketing to your mix yet you will want to consider tapping to this popular mobile social network.

 

Grow Your Community with Instagram

 

Audiences are naturally drawn to visual stories. I agree that you can reach more people by engaging on mobile in a fun and compelling way.

 

Temelkov shows 5 ways to get the most out of Instagram after running his own experiments.

 

Here's what caught my attention:

 

  • Take advantage of the new Instagram business profile. This is a great way to market your products or services while adding more measurement and monetization to your account.

 

  • Use video to build your audience. This will improve your followers and engagement as well as personalize your brand.

 

  • Know when your followers are active online and post accordingly. Publish during peak times after checking out your analytics to find out when the most engagement is taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/eCsl304tD0x

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, September 26, 10:39 AM
Thank you @malek @Anna @Jenne @James Boss @massimo facchinetti @Anurag Gupta & @Fretz Genosa :-)
janlgordon's comment, September 26, 3:49 PM
Thank you @Marco Favero & @Dejan Nikolic :-)
janlgordon's comment, September 27, 10:39 AM
Thank you @James Boss :-)
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Curation, Social Business and Beyond | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

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Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

janlgordon's comment, June 28, 3:38 PM
Thank you @Stan Smith and @Skylly_W :-)
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Madison Avenue Gains Deep Access Into Consumer Conversations

Madison Avenue Gains Deep Access Into Consumer Conversations | Curation, Social Business and Beyond | Scoop.it
Madison Avenue Gains Deep Access Into Consumer Conversations: Taps Into Phone, Chat, Other Personal Feedback - 03/06/2014
janlgordon's insight:


This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience.  We all know there's a shift  in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.


Jan Gordon:


Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.


Jan Gordon:


I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.


I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.


Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers. 


Here's what caught my attention:


As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --


As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information


This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Media and Beyond


Read more here: http://bit.ly/1cFc8ug

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Juan Pablo Marroquin's curator insight, March 9, 2014 5:34 PM

This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.

janlgordon's comment, March 14, 2014 12:07 PM
Juan Pablo Marroquin I agree with you, this can be a good thing for advertisers and a good or bad thing for consumers - as long as there are ways we can opt in and out to protect our privacy things will be ok - but that is a whole other conversation.
janlgordon's comment, March 14, 2014 12:09 PM
M. Philip Oliver - Yes, this can be of great concern to us as consumers and we have to be mindful of how we share our information - gaining access to information and assets we don't own is the way we are lured into giving up our privacy - right now, it's a matter of being aware of this and being very selective about where and how we give it up.
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Why you Should Convert Your Instagram Account Into a Business Profile

Why you Should Convert Your Instagram Account Into a Business Profile | Curation, Social Business and Beyond | Scoop.it
Before I show you how to convert your account to a business profile on Instagram, first I want to talk to you about why you should
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because it shows you how to easily turn your personal Instagram account into a magnet for prospects.

 

Take advantage of the new Instagram business feature.

 

Generate More Leads With a Business Account on Instagram

 

Recently Facebook has been making it easier for prospects to contact a company through Instagram. In just a few simple steps you can activate this free feature.

 

Herman provides step-by-step instructions on how to get started and the benefits of upgrading your account.

 

Here's what caught my attention:

 

  • Switching to a business account on Instagram sets you apart from other brands. Having a contact button on your profile is a must-have for growth.

 

  • Direct messages aren't always popular for people to use to inquire about a product or service. Now there is a much more prominent and faster way to contact a business.

 

  • Converting your account opens up in-app analytics. This provides insights into the number of impressions, top posts, and the growth of your network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Jenn Herman.

 

Read full article here: http://ow.ly/bMjV303TBa3

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, September 6, 12:15 PM
Thank you @BSN :-)
janlgordon's comment, September 7, 10:38 AM
Thank you @malek @Anna @Jenne @Dejan Nikolic @Skylly_W & @Negotei Elena :-)
janlgordon's comment, September 7, 3:32 PM
Thank you Os Ishmael & @John van den Brink :-)
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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Curation, Social Business and Beyond | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!
janlgordon's insight:

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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Bart van Maanen's curator insight, May 6, 2014 7:09 AM

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

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The New Klout Algorithm & How You Can Make It Work For You

The New Klout Algorithm & How You Can Make It Work For You | Curation, Social Business and Beyond | Scoop.it


This piece was written by Michael Q Todd and it's one of the best articles I've seen written about Klout in recent days.


I personally feel that your focus should be on consistently posting great content aimed at the right audience building community around your contribution and participation.


Whether we like it or not, Klout is not going away anytime soon and Michael has some good suggestions about how to build and maintain your Klout score. It will be interesting to see how Kred, (Klout's competitor) measures your online influence but for now, that remains to be seen.


Intro:


"It seems that your Klout score is now determined by your level of activity and attraction across all 12 of the networks they score. 


**My own score did not get “hit” nearly as hard as many did last week and I firmly believe that this is because I spend time and effort on places other than Facebook and Twitter.


I also believe Klout have it right here and that a multitude of places should be taken into account.


They have gone out on something of a limb here and staked their reputation on this highly different algorithm becoming more popular and meaningful.


I believe it will become so. I also believe that more and more networks will be added.


As something of a student of “influence online” my advice would be to get involved as much as you can in some of the “secondary networks” as they may not all be secondary forever and obviously Klout does not see them as secondary.


Read full article:


http://www.michaelqtodd.com/newklout


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