Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Content Curation: From Information To Knowledge [Video]

Robin Good: Start this video clip at 1':42" (up to 3':30") and you can get a pretty good idea of what a content curator does and why what he does has so much to do with sense-making, making things understandable for others and ultimately extracting contextualized "meaning" from information "as is".

 

Must-see. Excellent. 9/10 -

 

 

P.S.: Thanks to Howard Rheingold for spotting this clip and sharing it.

 

Original clip: http://youtu.be/A625Yh6v6uQ

 

 


Via Robin Good, Dean Meyers
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Robin Good's comment, July 23, 2012 1:15 AM
Thank you Beth.
janlgordon's comment, July 24, 2012 11:22 AM
Thank you Robin Good and Howard Rhinegold for bringing this to my attention, it's excellent!
Anne-Solène Loiseau's curator insight, October 30, 2016 2:45 PM
Excellente vidéo sur le concept mapping avec un exemple sur le cheminement de l'information à l'action (début à 1'42). Merci à Robin Good et Howard Rheingold pour le partage.
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Great Content Curation Models: E-learning Examples by David Anderson

Great Content Curation Models: E-learning Examples by David Anderson | Curation, Social Business and Beyond | Scoop.it

If you are looking for inspiration when it comes to content curation, here is a great example at work.

 

Elearning Examples is a curated collection of "examples" from the real world of online communications in the areas of "multimedia journalism", "infographics" and "html5" among others.

For each one of these categories the author has written and edited a specific information card containing relevant information, images and links to the work being referenced.

 

The design of the site and the quality of the work "examples" being showcased make this a good example of what good "content curation" is. 

 

Clearly, the work produced by this site, produces no noise or regurgitation of information, but rather offers a better way to make sense and discover the communication areas being curated on the site.

 

Thanks to David Anderson, an e-learning designer & community manager at Articulate for having created this excellent curated set of galleries.

 

Inspiring. 9/10

 

Look: http://elearningexamples.com/ 

 

David Anderson's blog: http://multimedialearning.com/ 

 

His Twitter channel: https://twitter.com/#!/elearning 

 

(Reviewed by Robin Good)


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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Curation, Social Business and Beyond | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/sJs2I8]

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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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10 Business Blog Posts You Should Write NOW

10 Business Blog Posts You Should Write NOW | Curation, Social Business and Beyond | Scoop.it

This piece was written by Kipp Bodnar for Hubspot


I read this post a while ago and I'm guessing you might even have seen this online but I have a question for you -


How many times do you actually process and utilize the information you read about? 


Kipp has some great strategy for blog posts to build traffic, community and sell your product or services.


**These ideas also apply to curating content. You can select articles that address these tips and most importantly, you can add you own context to the mix.


Here are a few suggestions that you might find useful:


**The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers.


Use data to help you. Gather data either internally or from third-party sources.


Use this data to sell your big idea using your business blog.


** The Controversial Stand - Sometimes you have to take a hard stance on an issue to get attention.


In a blog post, argue one side of a controversial industry issue in an effort to get prospects and industry thought leaders talking about your business

.

4. The Big List - Sometimes readers don't want to read through endless paragraphs for practical advice


 Instead, they want a long list of industry resources that they can bookmark and easily access again and again.


Aggregate practical advice and resources for an important industry topic, and compile it into one long and easy-to-scan list.


Read more: [http://bit.ly/sxVDmF]



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Twitter (Trust) research: It's Where the Money & Action is

Twitter (Trust) research: It's Where the Money & Action is | Curation, Social Business and Beyond | Scoop.it

Bob Brown of Network World has curated news of two very interesting Twitter research projects that caught my attention.


We all agree that freedom of speech is good,  and it's great that everyone can now  become a publisher. However, there's a double-edged sword: If we speak to a friend before we think something though, all will surely be forgiven and forgotten. After all, we all make mistakes. But if you click that Tweet or Share button too quickly, either succumbing to knee-jerk reactions or without first checking the facts, you may find the digital world to be less forgiving.


Content curators have to be especially vigilent about curating someone else's content to make sure the facts and information are correct.


I believe the research related to here is essential reading, as it is furtherment of an established and growing trend:


One relates to Wellesley College's Department of Computer Science where two professors have been awarded a near half million dollar National Science Foundation grant to:


****build an application that gauges the trustworthiness of information shared on social networks, and in particular Twitter.


This was originally envisioned as a form of spammer identification, but


****has broadened to be able to determine the past history of a tweeter and also whether information being received is available from multiple sources. 


The other brings us news of 'Tweetographer', a huge Data Mining project by two University of Cincinatti Computer Science students, descibed as:


"a real-time events guide extracted from information coming via large numbers of tweets." 


This could be available as a web or mobile app at the end of the year and one of the co-creators, Billy Clifton (his partner is Alex Padgett)


**sees the uses expanding in the future to predict election results and compiling product reviews.


My takeaways are:


**that we all need to be very aware that what we tweet today can and may be used against us in the future


**search is still very much in its infancy when it comes to engine sophistication, stay tuned.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/s00504]

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How Algorithms and Editors Can Work Together to Burst the "Filter Bubble"

How Algorithms and Editors Can Work Together to Burst the "Filter Bubble" | Curation, Social Business and Beyond | Scoop.it

This article is an ongoing discussion about a subject that effects all of us personally and professionally. None of us wants to be pidgeon-holed into what an algorithm thinks we are or unknowingly influenced by a peer group on a social network that has only one point of view.


In March, Eli Pariser gave a popular TED talk about “filter bubbles” —


**when search and social network algorithms only serve us content based upon our past searches and "likes”, we’re not seeing content we need. 


He cites many examples when  personalization algorithms don't work and human editors do, here is just one that caught my attention:


** Social Importance: Algorithms are good at surfacing what’s popular but not necessarily what’s important. The war in Afghanistan may not be “likeable” or “clickable,”

 

**but a human editor can ensure that stories about it get seen.


At Friday's Mashable Media Summit Pariser offers some very good solutions on how editors and algorithms can work together.


Here's what he said:


In his talk, Pariser noted that nearly every major online media company and platform is moving toward some level of personalization. And why not? It drives clicks and engagement, which drives revenue.


**But how can we create balance? From his book The Filter Bubble, Pariser asked the big platforms (Facebook, Google and Netflix, among others) about:


**the difference between implicit and behavioral intent.


He offers some solutions - here's one that caught my attention:


By hooking people with content users like and pairing it with content users need, editors can drive traffic and value simultaneously.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read full article: [http://on.mash.to/s4RAIa]

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Giuseppe Mauriello's comment, November 5, 2011 3:33 PM
thanks for this!
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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Curation, Social Business and Beyond | Scoop.it

Brian Rice wrote this piece for Business 2 Community



"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."




Here are a few things that caught my attention:


Elias Roman, CEO and co-founder of Songza


First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.


****In the short term, more information will come from more sources delivered through fewer channels.


Tony Ellison CEO from Shoplet.com


****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.


Loren McDonald, VP of Industry Relations at Silverpop


The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.


Read full article [http://bit.ly/um8j7u]


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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped
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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Curation, Social Business and Beyond | Scoop.it

Lisa O'Carroll posted this in the Guardian UK


Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.


Intro:


"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."


"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.


Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.


"If I invite a brand into my home, there better be a good reason for them to come in."


Read full article: http://bit.ly/ubUWSh

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Announcing A Twitter-like Network For Sharing Long Reads

Announcing A Twitter-like Network For Sharing Long Reads | Curation, Social Business and Beyond | Scoop.it

Steve Johnson, author of  Where Good Ideas Come From  announces findings.com - A social network that may actually make you smarter!


I just signed up and it's great for curating, blogging and meeting some very interesting people.


****This is a social network that literally lets you actively read over other bookworms' shoulders and watch their thought processes coalesce in real time.


Intro:


A geeky literati, allowing you to share clippings from longer pieces with your social network without all the noise of Twitter.


It's like Twitter, but populated solely with unabridged snippets of interesting books, articles, and essays.


Here's what you need to know:


**users can post full-length quotations from whatever literary source they like (provided it's electronic).


There's a bookmarklet you install in your browser, so that anytime you see a bit of text you want to clip you can share with your social-network-turned-library.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/rSwIex

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Collective Curation: What Is It Explained in Under 90 Seconds

When Brian Solis called 2011 the "year of curation," he identified a growing trend in how people are addressing the issue of information...


Via renee fountain, Robin Good
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Deb Nystrom, REVELN's comment, October 29, 2011 2:21 PM
How to stem the info overload. Curation is a great way to deal with filter bubbles. How to aggregate, collective curation!

Sharing a link, tagging photos CAN make an impact and can transform learning.
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The Future of Journalism - More Localized - Citizens Help Curate & Create News

The Future of Journalism - More Localized - Citizens Help Curate & Create News | Curation, Social Business and Beyond | Scoop.it

This article is written by Ross Dawson, for The Future of Journalism Blog. Ross is one of my favorite people - His blog is Trends in The Living Networks - he's a media futurist and one of the best!


Here are some highlights:


****Novelty, in uncovering newsworthy stories, remains as critical as ever, reinforcing the importance of traditional journalism. Investigative reporting will retain a central role in society.


****Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.


****Reputation becomes even more important in a world of unfettered information production.


****We will have context-specific measures for the reputation of both publications and individual journalists,


****enabling their audience to decide whether to place credence in their views.


****Relevance relates news to individuals or small groups of readers, often through personalisation and localisation.'


****Journalists will provide value through a deep understanding of focused groups, the issues they face and the decisions they need to make.


****Community will shift to the centre of media revenue models, meaning that journalists will need to understand and engage well with communities of news consumers, often enlisting their assistance to curate as well as contribute to news reporting.


****Those journalists and publishers who recognise where value resides in the emerging landscape of news will prosper themselves, and create many-faceted wealth for us all.


http://futureofjournalism.com.au/the-future-of-journalism-by-ross-dawson/


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Relevant "Context" is a Priority- What You Need to Know

Relevant "Context" is a Priority- What You Need to Know | Curation, Social Business and Beyond | Scoop.it


This post is from the Knotice Blog @knotice on twitter


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Context is quickly becoming a marketing priority, requiring the business intelligence to back it up. People no longer really care about massive amounts of content. They know the information is out there.


I’m pretty sure people don’t make the time to sit and consume online information like they used to.


Of course they want content – it’s why they’re online or on a device to begin with.


****But they want that content to be appropriate to the context at that moment, and not just pushing what you want them to buy.


Here's one tip to make the shift from content to context - It all boils down to what you're doing and who your audience is..............


Be human.


Instead of trying to push your marketing message or too much information out there, take a moment to consider the person who will be receiving it, who they are as a person. What are their needs? Why do they want it?


****Personalize the message at its core.


Listen. With so much information and sharing online, it’s easier than ever to “hear” what people want,


****to help you frame the context of future marketing communications. Search your product name on Twitter to see what people are saying.


**Dig deeper into online reviews. Being more aware will help you add value to your messaging.


http://lunchpail.knotice.com/2011/10/05/content-is-king-not-anymore/

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Content Marketers Can Learn From Journalists - What You Need to Know

Content Marketers Can Learn From Journalists - What You Need to Know | Curation, Social Business and Beyond | Scoop.it

This thought provoking piece was written by Anum Hussain, (Media Enthusiast) for Hubspot.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond" on scoopit.


"Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Therefore, to find success in inbound marketing, marketers must now master the art of marketalism."


These are my takeaways and what I would do I'm mostly a curator so I've geared my points to what I do. One thing about doing this is that I really learn everytime I delve into a piece to bring some clairity or offer some suggestions for you.


1. Post IMPORTANT content often -


Today we have so many ways of sourcing, quality material. Make sure your pick a topic that you can consistently bring new insights, resources, tools, strategy and understanding for your followers. Become known as an SME (subject matter expert) on this topic. (Reporters always have a topic they cover).


2. Lead Focus Groups Like a Reporter -


We have Smart Lists on Facebook, Circles on Google+, the ability to lead or participate in  tweetchat. Use these outlets to gather information, opionions and knowledge from your peers to help you add depth and insight to what you're posting.


3. Drop a Beat


The same applies here, use social networks to crowdsource your content. None of us knows everything about a topic. We have our core strengths and should concentrate our efforts in these areas. The important thing is to have a strategy. You're online for a reason. Your content says who you are. Utilize social media, methodically, find a niche and become known for it.


4. Understand Your Audience


This is fairly obvious...........


Read more:


http://bit.ly/pjrOfy

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Quora Expands Beyond Q&A, — Great for Curators - Here's Why

Quora is taking a step beyond Q&A this morning with its latest product launch, boards.


**Users can now set up their own personal-themed bookmarking boards, sort of like a Pinterest for text-based information.


Board onboarding (heh) is easy. Users who want to create a board will now see a “Create a board” option at the top right of Quora and on their header dashboard.


**Anything can be posted to a board, whether it be links to web content like news and video, images, stuff on Quora like Questions and answers or text commentary.


**Users can post content directly from Quora by clicking on the ‘Repost’ option under every question.


**Board Owners can add Authors and Followers to a board, as well as pay to add Topics.


**They can also set up the board in a grid or list format.


****The most interesting feature of boards, from a utility aspect, is that Authors can set up following granularity to public — i.e. everyone who follows the board Author will see content or limited only board followers.


**Boards will also now show up on Topics pages, as well as on your personal Quora profile page.


Curated and selected by Jan Gordon covering "Content Curation, Social Media & Beyond"and Morton Myrstad


Read full article here: [http://tcrn.ch/umbuhv]


Via The New Company
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Curation, Social Business and Beyond | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/sJs2I8]

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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Digital Learning: Changing What It Means to be A Reader, Publisher & Curator

Digital Learning:  Changing What It Means to be A Reader, Publisher & Curator | Curation, Social Business and Beyond | Scoop.it

This piece was written by Julia Steiny who is a freelance columnist whose work also regularly appears at EducationNews.org. She is the founding director of the Youth Restoration Project.


Once I finish curating this piece I'm going to put these two women in my Julia Steiny and Angela Maiers  who has contributed some valuable insights in this article as well as being an extraordinary educator in my "People to Watch" topic  these women are truly making a difference in the world.


Excerpt:


Divide Separates Adults From Kids


The old divide was between the haves and the have-nots. Computer access was a luxury of well-heeled families and school systems.


Now, most kids at least carry a cell phone with text capabilities. The new divide is between those at home in cyberspace and those who struggle with e-mail.


**This divide separates adults from kids.


Education-tech expert Angela Maiers makes this distinction:


****“The 21st century will not be defined by the volume or speed at which you consume information. (That was the old way of being smart.)


****It will be defined by how well you curate that information, translate it and contribute information back in a way that your community can understand it."


**Teaching students to be competent curators is our main responsibility as educators.”


This quote from Angela Maiers caught my attention:


Maiers cautions, “Everyone has to learn how to enter the ocean, because a wrong move can drown you. The second you stop honoring the force of the ocean, you’re in danger.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/tQoFH8]

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When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Curation, Social Business and Beyond | Scoop.it

Food for thought from Toddi Gutner for Business2Community:


I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:


****Are You Mobilizing Communities or Just a Voice in the Crowd?


I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)


It's a juggling act but one I think we're all experiencing on one level or another.


Excerpt:


Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.


This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:


This is what particularly caught my attention:


**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?


**They can be positive, negative or have a perverse effect contrary to what was originally intended.



****So are there any unintended consequences to compulsively tweeting from an event or otherwise?


This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.


One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and


**related ability for analytic thought will be reduced to nanoseconds.


I'd love to hear your Thoughts?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vNC1cn]

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Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

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Whether You Like It or Not Marketers Future Is About Curation

Whether You Like It or Not Marketers Future Is About Curation | Curation, Social Business and Beyond | Scoop.it

Excerpted from the article:

"The ability to see what is valid (or a “reliable, relevant resource” to use the jargon of a teacher without a classroom) is becoming so incredibly important for both learners, marketers and citizens in general.
 

Those who have the ability to curate, or a strong notion of what curation implies, are the ones who will be leaders in this new century.

The rest of us will be following them, learning from them and adopting/dropping their stream of breadcrumbs as they mark the way.


As affiliate marketers, we’d do well to learn all we can so that we can become those curators in the industry.


Read more:  http://paypertrends.com/2011/11/first-droppers-and-curation/


Via Robin Good
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What Makes A Great Curator Great?

What Makes A Great Curator Great? | Curation, Social Business and Beyond | Scoop.it

This piece was brilliantly written by my fellow curator, Robin Good for those of you who haven't read this.


Beth Kanter has added some very valuable insights so I am reposting this. I might also add that Beth Kanter is an example of what Robin refers to as a great curator. When you go to her blog, you will see that she consistently produces value for her readers by following what Robin suggests makes someone great.


I agree with Beth that Giuseppe Mauriello is also a trusted source and provides value for his readers.

                       

                                           ******************************


Sorry my commentary is so long but this was so thought provoking, I just couldn't help myself:-)


The headline draws you in and the material more than delivers on that promise. What makes a great curator is clearly demonstrated in this piece. Bravo Robin!


I'm not going to repost what Robin has said but add my own comments, just as if I were in a conversation with him.


In Robin's own words - A great curator does the following:


"Optimizes, Edits, Formats, Selects, Excerpts, Writes, Classifies, Links, Personalizes, Vets, Credits, Filters, Taps, Suggests, Searches, Scouts, Hacks Filters and Searches, Is Transparent, Recommends, Crowdsources"


As you read this article, pay attention to how he has done all the above. He creates a standard, he gives you some criteria so you can understand what makes someone great and what makes someone no so great.


****He is responding to an article he read in Forbes about curation which talks about  the importance of keywords.  Robin stresses the importance of "human curation" adding your personal touch and bringing added value to what you're curating and not trying to fit what you're saying into keywords that will draw traffic from the search engines.  


These are my comments..........


**** Curation is new and is evolving.  Water rises to its own level.  The people who know why they're curating, who their audience is, how they consume information and what they need, and then act on this, will become great trusted sources.


Some people just want information. Others want to engage by adding comments or another layer of context. There's a rhythm to this and it takes time to find the right balance.


I think a great curator is a good listener and a keen observer who selects content that "speaks to the audience's listening".  Paying attention to this and fine tuning your approach takes a lot of work but it's worth it. I'm inserting a direct quote from Robin:


"One point: I believe that curators, as I see them, should rarely if ever be driven by analytics data or statistics but to their personal experience and viewpoint. Their goal is not in fact to go after the broadest and most numerous audience but have the humbleness and vision to serve a very specific need and tribe."


If you're passionate and knowledgable about the topic you're curating, and you are committed to serving your readers, you will be great.


In business you have to have a unique sales proposition. Adding context to what you curate will set you apart from others and make you great. This is your place to contribute something new, perhaps you disagree with what was said and you bring a new perspective. Anything you can do to expand the piece and add dimension to it is valuable to others.


Robin produced this video in 2009 with Gerd Leonhard, a highly respected media futurist. It is excellent. The title speaks for itself: "The Relevance Of Context In Content Curation http://www.youtube.com/watch?v=lDo6YrJKaoM.


There is also another piece "Context Not Content is King" by Arnold Waldstein I posted this some time ago. It is very relevant today and hopefully sheds more light on what will set you apart from people who are just aggregating links.


Last but not least......

 

Robin also has a view point and invites us into a conversation when he discusses the scoring system which you will see when you read the article. It makes me want to  respond, it's a two way dialogue between him and me, he's not just talking at me by reposting content without adding anything else.


I happen to agree with him about this but that's a whole other discussion.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


This is only a taster.  To see the full article by a true master-curator at the top of his game, click here

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Robin Good's comment, November 6, 2011 11:44 AM
Exactly Beth!

I couldn't have said better. Thanks for clarifying this further.
Nancy White's curator insight, March 10, 4:37 PM
Oh my - all of my favorite  thought leaders on curation in one spot! This immediately caught my eye and introduced a new way for me to look at curation- as a way to "find your tribe."
Duncan Cole's curator insight, March 11, 2:59 PM
If you are looking for some good advice and insight into how to develop into a great content curator, this is a great article from a few years ago from Robin Good. The additional insight from other curators adds another dimension, and I would suggest looking at this in some detail. It is clearly more effort to curate well, but then high quality work usually does.
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Great Tips From A Pro - How You Can Use A Blog To Spread Your Ideas

Great Tips From A Pro - How You Can Use A Blog To Spread Your Ideas | Curation, Social Business and Beyond | Scoop.it

This piece is from Conversation Agent and I selected it because I thought it was worthy of your attention.


Starting a blog shows commitment to a topic, industry, group, project, brand, etc. It establishes you as someone who can stick with a regular appointment, and has something to say, teach, and learn. There are many more benefits.


Here's what caught my attention:


**participate in worthy initiatives -- in the last couple of years, we helped promote awareness of worthy causes through Bloggers Unite and Blog Action Day each year. 


**build a tribe -- is there a like-minded group with a problem you can solve? There's your opportunity to fill a content/community vacuum and get help in amplifying discussions


curate the content of others -- say you're passionate about a topic and there is already quite a bit of great information online. You could become a relevant filter and curator of that information, the de facto destination on that topic


Curated by JanLGordon  Covering "Content Curation, Social Media & Beyond"


Read full article: http://bit.ly/sErVd6


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StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC

StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC | Curation, Social Business and Beyond | Scoop.it

This post is from Jeff Bullas and as always he has some very important information  about StumbleUpon that you should know about.


Intro:


"I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!"


**The Statistics on StumbleUpon Worth Noting


**StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind


Read the full article:  http://bit.ly/rAMOWw

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Authority, Curation, Context: How To Get Your Content Consumed

Authority, Curation, Context: How To Get Your Content Consumed | Curation, Social Business and Beyond | Scoop.it

This piece by Gavin Thomas for Media Mosaic is very short and to the point and practices what it preaches: To be consumed by the people you are aiming to reach, your content needs Authority, Curation and Context.


To excerpt:


****Brands must build authority in order to get good content in front of the right eyeballs. Relevant voices provide the most authority. One relevant voice brings more value than one hundred irrelevant voices.


****All content should be curated. It needs to be organized, optimized and filtered. Without proper curation, good content will never be identified and shared properly.


****Even the best content in the world can go unnoticed or make zero impact without proper context. Giving people what they want when they want it (whether they know they want it or not… see Steve Jobs) is a great building block in a successful social media program. Information is nothing without meaning. Entertainment is useless without a desire to consume. Reach has no value without open eyes or ears on the other end.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond".


http://www.butlertill.com/mediamosaic/?tag=curation

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People Optimization vs Search Engine Optimization - A Business Success Story

People Optimization vs Search Engine Optimization - A Business Success Story | Curation, Social Business and Beyond | Scoop.it

I enjoyed reading this interview with Michael Stelzner, founder & CEO of Social Media Examiner and Sparksheet.


I remember when Michael first started this company and have watched him successfully package information and solutions to a very hungry audience wanting to understand social media and how to use it in business.


There are so many so called "social media gurus" telling us what we should or should not do, but here is someone that has achieved a 100,000 person emailing list in a mere 20 months!


The following is an except from the interview which highlights a few things Michael has done to build community and a successful business around the topic of social media:


Sparksheet:


"Many of your headlines include a question, a number (“4 Tips,” “5 Steps”), or a  “How to,” making them very SEO-friendly. How much do search engines factor into your editorial process? Do you create content based on what people are searching for?"


Michael:


"No, we do not. We only get 15 percent of our 900,000 page-views per month from search. We do not try to make things that appeal to search engines. We don’t ignore search engines, but it’s not our primary focus. Our primary focus is to appeal to people.


I have a background in copywriting so I know what a good headline is. We write headlines that people want to share, that people want to click through on Twitter or Facebook to read."


Sparksheet:


"In your latest book, Launch, you discuss the “elevation principle,” which goes something like this: Great content + other people – marketing messages = business growth. Why are “marketing messages” subtracted from this equation?"



My input:


I have always said that if you want to emulate a person's success, watch and learn from what they do (but don't try to be them!). 


If you have followed Michael's meteoric rise as I have, you will know that he has set the standard for success in Social Media by, as he puts it, marketing without marketing . 


I can think of no better role model for anyone wishing to achieve their own success.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://sparksheet.com/marketing-without-marketing-qa-with-social-media-examiner%E2%80%99s-michael-stelzner/



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Curation Connects People to Knowledge - What You Need To Know

Curation Connects People to Knowledge - What You Need To Know | Curation, Social Business and Beyond | Scoop.it

This is a great piece by Brittany Fitzpatrick on her blog Brit Fitzpatrick along with a short video by Jay Rosen Professor at NYU -


The overall message is to do it with care and integrity - Content curation creates a web of connections -  It connects people and knowledge and people to people


Excerpt:


****“Curation is like a prism, a lens through which one sees the world.
If the lens is too narrow or is focused in the wrong direction you can be blindsided, like a safari-goer admiring zebras through binoculars, who missed the rhino charging at them from the other side.”


Here are a few things that caught my attention:


There are several commonalities between the traditional practice of curation and its new form:


Selecting of the best representatives


**Just as there are a number of artifacts that can be included in any given collection, there is an abundance of content available of the web.


Culling


**This term refers to the practice of determing how much content is enough to accurately reflect the topic- 10 links? 20 links? 100 links?


Providing context


**Why is this content significant? Where is it from? Etc.


Arranging individual objects


**Which content should I look at first?


**What arrangement is going to help me walk away with the best experience possible from viewing your content?


Organization of the whole


****Successful curators know how to organize massive quantities of content without overwhelming the viewer.


Read more.........


http://britfitzpatrick.wordpress.com/2011/10/17/curating-is-caring/


This was curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Will Twitter Become The Twitter News Network ?

This was posted by Gordon Macmillan on The Wall Blog


Curated by JanLGordon covering Content Curation, Social Media & Beyond


Great discussion here between futurists Ross Dawson and Gerd Leonhard of The Futures Agency discussing where Twitter is going."


In this talk, both Gerd Leonhard & Ross Dawson say the Twitter News Network will become bigger than CNN. Right now CNN is using a combination of Youtube, Skype and Twitter to deliver the most up to breaking news as it happens, this is only the beginning, it will be interesting to watch this unfold.


http://wallblog.co.uk/2011/10/07/the-future-of-twitter-the-twitter-news-network/



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