10 Thought Leaders Share Views on Content Curation and Marketing | Curation, Social Business and Beyond | Scoop.it
Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix.

Within the field of content marketing, curation is becoming a popular topic of discussion. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.