Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | Curation, Social Business and Beyond | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Compensate Influencers Without Money

Compensate Influencers Without Money | Curation, Social Business and Beyond | Scoop.it
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no …
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to creatively reward influencers for recommending your brand.

 

You don't need a big budget to attract word of mouth marketing from leaders in your industry.

 

Understand How to Effectively Use Influencer Compensation

 

In order to raise awareness for your brand you need trusted recommendations. I agree that you don't have to spend a large amount of money to achieve this.

 

Barker goes over four different ways you can compensate an influencer without offering them money.

 

Here's what caught my attention:

 

  • Invite an influencer to your next big company event. Not only will they appreciate the invitation, but this also gives them an opportunity to get to know you better. 

 

  • Give them exclusive access to your products or services. If you have a product launch be sure that they are the first to know about it.

 

  • Provide an all-expenses paid trip or vacation. This works well for the hospitality industry and for those who own a hotel chain or travel business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/7Or7305xrta

 

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janlgordon's comment, October 26, 2016 10:48 AM
Thank you @Abhijit plinkobit :-)
janlgordon's comment, October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
janlgordon's comment, October 28, 2016 10:52 AM
Thank you @Nicole Hanson :-)
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Rock Your Influencer Marketing With SEO

Rock Your Influencer Marketing With SEO | Curation, Social Business and Beyond | Scoop.it

Do you still produce content using older methods of SEO to rank higher on the search engines?"

janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it reveals how businesses can reach influencers with updated SEO marketing strategies.

 

It's not enough to rank higher on search engines and build more links -- it takes influence to grow your brand.

 

How to Successfully Use SEO for More Visibility and Reach

 

Building a reputation online is now driven by audience perception. I agree that businesses need to change their old methods of search engine marketing and start building relationships through high-level content.

 

Gilbert explains several main points from a recent webinar by marketing firm, gShift®, which reveals that not enough businesses are using their content to connect with influencers in their industry.

 

Here's what caught my attention:

 

  • Bloggers are the new publishers as they build influence through content and sharing on social media. Finding the right keywords that are specific to your niche will help you get noticed.

 

  • Great content is just the beginning of the visibility process -- it will take developing relationships with leaders in your industry to really establish your brand online.

 

  • Focus on cross-promotion on multiple channels. Be active where influencers are such as webinars, live chats, off-site events, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Susan Gilbert.

 

Read full article here: http://ow.ly/w6ec302brmf

 

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janlgordon's comment, July 14, 2016 10:44 AM
Thank you @Stan Smith @Anna @Skylly_W & @Ricard Lloria :-)
janlgordon's comment, July 14, 2016 10:07 PM
Thank you @Skylly_W & @Anna :-)
janlgordon's comment, July 24, 2016 8:59 PM
Thank you @Antonio Ormachea :-)
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Curation, Social Business and Beyond | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
janlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......


Influence is Power


Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.


Jan Gordon comment:


Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.


Here are a few highlights: 


Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 


*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.


There are three other key elements to understand:


  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence

 

Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
 
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.


What’s Next?


The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 


How will power bases shift if we learn to manage the landscape and its underlying technologies better? 


Who will be the next generation of shapers and influencers – and how do we connect with them?


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1fwR2iF]

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, plus infographic by Adam Vincenzini , there are some great tools for finding key influencers that can help your search in a whole new way. 


Here are some highlights:


Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.


Where do online influencers operate?


**They are active everywhere:


     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards


Assumptions:


**Influencers are active on Twitter

**Influencers operate some for of blogging hub


Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data


The initial steps involve:


1. Search by keyword

2. Search by location


3 tools useful in the process: The first two you can also search by location:


**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com


There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.


** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/7humubp]

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Klout Has a New Competitor - Kred Launches Beta Next Week

Klout Has a New Competitor - Kred Launches Beta Next Week | Curation, Social Business and Beyond | Scoop.it

Breaking news........Erik Schoenfeld just posted this 45 minutes ago for Techcrunch....


Excerpt:


Klout will have a competitor called Kred. It is currently accepting sign-ups for a gradual rollout starting next week.


Kred is the latest product from social data mining startup PeopleBrowsr. “We have been receiving the firehose since 2008,” says CEO Jodee Rich, referring to the full Twitter firehose, “indexing it since then. We have sorted it by community and topic. We look for small close networks of people and look for how they can be just as influential as rockstars.”


Reputation on the Internet is a tricky thing to measure. But with the rise of social media—with its retweets, likes, +1s, replies, and followers counts—companies are trying to keep score. If you are a big user of Twitter, you have probably checked out your Klout score or at least heard of it.


Every person or account on Twitter has a Kred score, which is made up of two parts: the influence score and the outreach score. Your influence score is a measure of your ability to inspire others.


“Everyone is an influencer somewhere,” says Jodee. “Our job with Kred is to show you where you have influence.” Brand managers will be able to define their own communities (for a fee), which they will then be able to track.


So how is this different from Klout?


The main difference is Kred’s transparency. It shows you exactly how you got your score and lets you drill down to every retweet to see how many points it was worth.


A normal retweet might be worth 10 points, but one from somebody with high Kred might be worth 50. A mention is worth more than follow, and so on. Since Kred is calculating everyone’s scores in realtime, it normalizes your score against the average.


http://techcrunch.com/2011/09/29/kred/



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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | Curation, Social Business and Beyond | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
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How Expert Roundup Articles Can Bring More Exposure

How Expert Roundup Articles Can Bring More Exposure | Curation, Social Business and Beyond | Scoop.it
Expert roundup articles are the perfect way to drive bursts of traffic to your blog. And they are surprisingly easy t
janlgordon's insight:

I selected this article from Curatti written by Ann Smarty because it shows the effectiveness of articles centered on expert advice.

 

Make your content more successful with content based on the opinions of industry leaders.

 

Attract More Readers With Expert Roundup Articles

 

Content based on leadership knowledge is well received by your readers. I agree that showcasing influencers can help build your brand and credibility.

 

Smarty explains how to successfully approach thought leaders and craft a winning article.

 

Here's what caught my attention:

 

  • Choose experts carefully and ensure that they can be a resource for future articles. The occasional participant won't help your roundtable strategy be successful.

 

  • Promote your leadership post as much as possible. It's important to reach out through social media, email, and through your blog for the most visibility.

 

  • Find out what your followers have questions about before finding influencers. As you conduct research keep SEO in mind with the right keyword strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

.

Read full article here: http://ow.ly/4EDn303giSq

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, August 17, 2016 10:40 AM
Thank you @Ricard Lloria
janlgordon's comment, August 19, 2016 10:56 AM
Thank you @BSN :-)
janlgordon's comment, August 22, 2016 10:37 AM
Thank you @Michael Esplana :-)
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Curation, Social Business and Beyond | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
janlgordon's insight:

I loved this article by copyblogger, it's one of those pieces that is full of great insights and strategy to help you focus on why you're online, who you're speaking to and how to create an impact and build a vital community.


Everyone of these suggestions is great, here are the ones that caught my attention:


10 Ways to Get Known Online


Great high-quality content marketing attracts attention, builds your reputation-it lets people see who you are and why you're worth listening to.


**Get a clear on who you're talking to: Identify your buyer personna and tightly position your content for that buyer.


**Be relevant: Listen, research, and ask questions to discover your audience’s pinch points. Package your ideas into thought-provoking blog posts, share solutions on a webinar, or drip ideas through an autoresponder.


**Get your social media ratio right. Remember the 95% relationship building, 5% selling formula.


**Be generous: Share content and promote other people. Don’t expect people to share your stuff if you don’t demonstrate a commitment to do the same.


**Initiate a two-way conversation: Invite your audience to engage and interact with you. Invite comments on your blog posts


10 factors that build trust with your audience


While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line.


**When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.


**Give away (some of) your best stuff: The web is swamped with free content. If you want to stand out, even your free offers must be remarkable.


**Be consistently good: Train your audience to expect a certain level of quality from you and constantly deliver. When you do, they’ll come to you first rather than going elsewhere.


**Give your audience space: Use content to allow your audience to choose you — in their own time. Whether they come to you in a day, a week, or a decade, you’ll get far more respect than that sleazy salesman who just won’t go away.


Takeaway:


**When you combine the elements of know, like, and trust to your content and actions, magic ignites.


**You become an authority on your subject, and you build a tribe of fiercely loyal followers who can ultimately become loyal customers.


Selected and Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/We01fT]


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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | Curation, Social Business and Beyond | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.


Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.


Jure Klepic reports on this: “Who are these influencers and how DO we find them?


Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"


The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.


Informative. Useful. 7/10


Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ 


Via Robin Good
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Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.