These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business".
|Scooped by janlgordon|
I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.
"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.
The Myth of the social media expert
This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.
Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.
Here's what caught my attention:
1. Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.
2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.
3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks
Image: Courtesy of marriedtothesea.com
Read full article here: http://bit.ly/1gyE7O9
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