Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Curation, Social Business and Beyond | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
janlgordon's insight:

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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What's the Real Truth About Social Scoring and Peer Influence?

What's the Real Truth About Social Scoring and Peer Influence? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Geoff Livingston.  In today's online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now


 What's The real truth?  


When real researchers parse influence: they found true influence comes from those who are closest to us in our on and offline social networks, our peers".


As the old adage goes, "You are who you hang out with".


**Peer pressure influences us more than a person with a high Klout score. It's when peers start discussing an idean en masse that they feel safe in discussion that often leads to action.


What about the influencer, the big time blogger you ask?


**they may be communication channel for ideas, and their take on those ideas can sway loyalisst fans who serve as peers.


**Generally, their writings serve as a credibility point for readers, just like Consumer Reports and nothing more


**True meaningful interactions beyond social platitudes don't scale after a certain point.


**Dunbar's theory which states that an individual can only sustain stable social relationships with a community of approximately 150 people.


**Applied, it’s not that a person can’t have more friends than 150, but the more relationships someone maintains they become increasingly superficial.


We choose to be Influenced


**By choosing our friends, we're also choosing to be influenced by their ideas, beliefs and behavior systems. Often their ideals are close to or similar to ours before we spend time together


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see video here: [http://bit.ly/NW7OMt]


Image by Eyesplash

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Karin Sebelin's comment, August 21, 2012 10:21 PM
".......but the more relationships someone maintains they become increasingly superficial."

Interesting to think about - thank you!
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Curation, Social Business and Beyond | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
janlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......


Influence is Power


Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.


Jan Gordon comment:


Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.


Here are a few highlights: 


Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 


*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.


There are three other key elements to understand:


  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence

 

Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
 
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.


What’s Next?


The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 


How will power bases shift if we learn to manage the landscape and its underlying technologies better? 


Who will be the next generation of shapers and influencers – and how do we connect with them?


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1fwR2iF]

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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The Rise And Rise Of Influence

The Rise And Rise Of Influence | Curation, Social Business and Beyond | Scoop.it

 This piece was written by Kit Eaton for Fast Company


Jan Gordon:


This article, along with the surveys and their findings, helps you to see  the power of influence.  You can see how it looks like from these perspectives and how you can leverage it individually and as a business :


**Brands as influencers


**Identifying influencers in your community and converting them to brand advocates


**influence measurement companies like Klout are here to stay and why it's important to be aware of them and how they measure you as an individual and/or a business


**What advantages influencers are starting to have as future employees, consumers purchasing products and services and what  the future may look like


Excerpt:


We're no longer living in the day when TV & newspaper ads told you what to buy. Today people are more inclined to make an informed opinion about purchases and many other new discoveries - based on the views of people we connect with online and through social media influence.


Here is a new survey by Initiative


The results are kind of amazing:


A huge 99% of the "top 10%" of influencers reported that their friends quiz them before making a big purchase.


This top 10% has a disproportionate influence on the opinions of others--because


72% of them access content in print, online and mobile form more than once a day, compared to just 18% of the bottom 10% of influencers.


A different study by Market Force underscored the fact that brands are leveraging social media to promote themselves


Embedded in the study were stats on the power of the average user to spread brand-related messages:


81% of U.S. respondents said posts from their friends directly impacted their decision on purchasing something


80% or respondents said they'd tried new things based on suggestions of friends.


Takeaway:


 Klout is contentious to say the least, however, and its algorithm (not unlike Google's) is both mysterious and controversial--leading to debates like this extended thread on Google Plus.**


But even if Klout falls by the wayside, measuring influence is such a powerful idea you can bet a different company will try to make it work.


Selected by Jan Gordon covering "Curation and Social Business"


Read full article here: [http://bit.ly/MfvJK1]

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