Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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Rescooped by janlgordon from The Evolving World of Marketing
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Inbound Marketing on the Rise [Infographic]

Inbound Marketing on the Rise [Infographic] | Curation, Social Business and Beyond | Scoop.it

Charu Dwivedi for Mind Jumpers brings us an excellent Infograghic by Voltier Digital on the differences between Outbound and Inbound Marketing and why Inbound is gaining in importance.


Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"


In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:


***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.


***44% of Direct Mail is never opened


***86% of people skip television ads


***200m Americans have registered their phone numbers on the FTC 'Do not call' list


On the added allure of Inbound Marketing:


***Leads cost 62% less than tradional marketing methods


***People are in control of the information they receive


For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut.  There is no turning back. 


People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive.  Shouldn't it have always been this way? :)


Curated by Jan Gordon covering "Marketing, Branding & Beyond"


Read the article and see the Infographic here: [http://bit.ly/t6nmas]

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