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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Curation, Social Business and Beyond | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

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Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

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Images Make Social Media Marketing Unforgettable - Here's Why

Images Make Social Media Marketing Unforgettable - Here's Why | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Bullas, I selected my own image from Thomas Hawk's collection because it's gorgeous and when I posted this on Pinterest many people were drawn to it, repinned it and several of them started following me there, here, and everywhere, it works! It has happened to me over and over again.


I'm retweeting my friend, Robert Caruso but thought I'd put my own spin on it. Jeff Bullas is talking about something that is on the minds of many due to the overwhelming success of Pinterest, Facebook's purchase of Instagram a few days ago and more events to follow in the future because images are hot! as Jeff says:


"It's a well-known fact that people are visual.


**They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back".


Here are some highlights and things we should all be doing to keep our audiences coming back


Drive Traffic from Pinterest


**Everyone can see everything on Pinterest, which makes it ripe for the picking. All you need is one great image and people will come flocking, click on the link and end up on your website -


Generates Likes and Comments


**Facebook likes and comments are great. They get attention, they add to each other and they get the word out.


Promotes Shares


**They take comments and likes and get your name out there in a way t]hat says 'valid'


Gets Attention


**To simplify, pictures get attention and keep it. It takes only a split second to look at an image, versus a few to read a summary or small paragraph


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ihd7Cx]

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