By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?
|Scooped by janlgordon|
I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.
It's important to build solid objectives in order to be successful in social media marketing.
Common Social Media Mistakes
While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.
Naylor explains what to avoid and how to properly grow your social brand.
Here's what caught my attention:
- Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.
- Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.
- It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ybsN309SFzZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today