Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Use These 10 SEO Ranking Factors for Your Business Visibility

Use These 10 SEO Ranking Factors for Your Business Visibility | Curation, Social Business and Beyond | Scoop.it
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because he explains how to adapt to the new multi-faceted SEO methods.

 

Search Engine Optimization goes beyond keyword rankings and title tags.

 

How SEO Ranks in Today's Evolving Online World

 

Consumer behavior, new trends, and changes in the market all affect search. I agree that businesses need to adapt to the latest changes in order to be seen.

 

Temelkov provides great insights after ten years of work as an SEO professional and points out the challenges of ranking on places like Google.

 

Here's what caught my attention:

 

  • Domains that are keyword-rich still rank high in search. But several factors come into play -- the length of you domain name, whether you have a .com extension, and the loading speed of your website.

 

  • Who you associate with in link building matters. Relevance is important as well as the authority level of the companies associated with your business.

 

  • Your content still should include the right keywords and keyword density. This is based on the target market and how it relates to them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/1yL2303nwvt

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, August 19, 2:59 PM
Thank you @Fretz Genosa & @John van den Brink :-)
janlgordon's comment, August 20, 11:15 AM
Thank you @BSN & @Ricard Lloria :-)
janlgordon's comment, August 25, 10:37 AM
Thank you @Andrew Wise :-)
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2013: A Year of Change, Challenge and What's Coming Next

2013: A Year of Change, Challenge and What's Coming Next | Curation, Social Business and Beyond | Scoop.it
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the
janlgordon's insight:

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.


Here are some highlights;


The Promise of 2013 was fulfilled:


"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".


This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".


"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

 

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.


Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.


Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond


Read full article here: [http://bit.ly/1fKs29i]


Image: Newslettercartoon.com

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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

In case you missed this from Mashable last week, great information on 845 million active users on social networks. 


**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Curation, Social Business and Beyond | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.


Excerpt:


If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.


 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.


**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.


**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.


**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.


**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


Via Martin Gysler
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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Curation, Social Business and Beyond | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 


Intro:


Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.


**It’s a mix of what’s going on in the world and what’s going on in your world, fused together


Here's what caught my attention: I'm looking at this from a content curator's point of view:


**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,


the sheer number of users on mobile phones are impossible to ignore.


****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.


Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,


****but around a whole range of factors that affect how, where, what and when we read.


For the new mobile reading, context becomes a cluster of these factors.


Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:


"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]

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Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Curation, Social Business and Beyond | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?


**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.


I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.


So what’s the #1 thing people are doing online?


Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"


Check it out here: [http://tnw.co/v5Ixp1]

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Darcy Kieran's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.


"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!


The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.


The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."


Intro:


If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?


What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?


Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.


****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.


But regardless of what kind of consumer you’re trying to reach or what you’re selling,


****your SEO better be top notch — search is the most important influence on the web.


The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.


 You'll find some amazing statistics this is definitely worth your time.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


http://mashable.com/2011/10/25/social-consumer-sharing-infographic/



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Understanding The Role Of Content Marketing Assets & Their Impact on SEO & Conversion

 This is information you need to know about your marketing assets and how to convert them to customers/clients. Great information here.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers’ decision making process.


Key findings from the benchmark report, for B2B search engine marketers to consider, include:


**Content assets, ranging from B2B blogs through technical data sheets, are critical in the B2B buying process.


**The source of information was most important in the search and evaluation stages of the decision process. Mobile websites, discussion forums, and blogs are important information sources for purchasing decisions


**This article takes a deeper look into each of these points, and the impact for search engine marketers working in the B2B space.


http://searchenginewatch.com/article/2117190/How-B2B-Search-Engine-Marketers-Can-Better-Impact-the-B2B-Buying-Process


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"Big Things Underway" Zagat Founders Talk About Google

The way of the future..........


Intro:


These days we turn to crowdsourced reviews on everything from dentists to DVDs, but there was a day when this concept was in its infancy.


Back in 1979, corporate lawyers Tim and Nina Zagat started soliciting restaurant reviews from their friends, then documenting their results methodically in annual guides.


Flash forward to the present: Zagat reviews have become an industry mainstay, and the company was just sold to Google for an undisclosed price (insiders clock the deal between $100 and $200 million).


The Zagats, who continue to helm the company they started, stopped by San Francisco to celebrate their 25th year of reviewing the Bay Area. Culture Feed caught up with them at the Ferry Building yesterday for a few lunchtime questions.


http://www.siliconvalleywatcher.com/mt/archives/2011/09/big_things_unde.php

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How Social Media Affects Content Relevance in Search

How Social Media Affects Content Relevance in Search | Curation, Social Business and Beyond | Scoop.it

 Very interesting article, good news for all of us who are tired of finding bad content when we're searching for information and need it quickly.

 

Intro:

 

"Tweets, likes and +1's are sending signals to search engines that content is relevant and valuable. SEO pros take note."

 

Here's what caught my attention:

 

“Social signals that say quality are pretty straight forward,” says the Microsoft spokesperson. “Look to things such as likes, re-tweets, shares, etc. Beyond that, watch for the sentiment surrounding the action. Are people sharing your content via Twitter yet flagging it with #fail? If so, it’s a clue they’re displeased.”

 

When we go to a search engine, we want to find what we’re looking for, immediately and hassle-free. It’s clear that social media is helping search engines deliver more immediacy and more relevant results. In the long run, this will help SEO-directed businesses focus on what they should be doing: creating content people love.

 

http://mashable.com/2011/09/09/seo-social-media/

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Google Buys Zagat: Could this affect local search?

Google Buys Zagat: Could this affect local search? | Curation, Social Business and Beyond | Scoop.it
Google has acquired Zagat, the survey company and multimedia publisher known best for its print guides to local restaurants.

 

While certainly a great move for Google after its well documented failure to buy Yelp, this consumeraffairs.com article asks an important question: will Google searches for local restaurant related searches now give higher credence to zagat?

 

There certainly does appear to be a conflict of interest when the search engine provider owns some of the content.  It will be interesting to follow this story.  I suspect that any hint of preferntial treatment for zagat in its searches can only backfire on on Google and could result in new regulations.  Time will tell!

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Can Content Curators of Today Help Find Old Meanings & Lost Information?

Can Content Curators of Today Help Find Old Meanings & Lost Information? | Curation, Social Business and Beyond | Scoop.it

Amanda Bell, grammar school principle looks at content curation today and feels  barrier to entry is nonexistent and may be hampering our ability to find information that has any depth and may not be accurate. She worries that this will not be good especially for young people who are just starting out beginning to learn about the world.

 

My input:

 

I say, curation is a news delivery system for those who have already found their trusted sources and a research tool for those who have not.  We're at the beginning stages on content curation, cream always rises to the top.  I am definitely of the opinion that those who are driven to learn and understand something will delve deeper to find the truth no matter what.

 

What do you think?

 

Excerpt:

 

In an article posted by Popova about Eli Pariser's new book, The Filter Bubble: Algorithm vs Curator & the Value of Serendipity, she asks whether it is a good thing that the web filters content for us.

 

It can be argued that old media (newspapers, radio, television) have always been selective and in more recent times their reach has spread beyond a single city or country. In fact, there has been global sanitising of the media networks' news headlines owing to the immediacy of access to information (including each other's information) thanks to effective and fast new communication technologies.

 

The question here, however, is whether the role of curator is any more sophisticated in these online contexts than the old media position of editor.

 

http://www.theaustralian.com.au/news/opinion/in-search-of-old-meanings-and-lost-information/story-e6frg6zo-1226122648411

 

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Why Your Website Needs a Mobile Experience Design

Why Your Website Needs a Mobile Experience Design | Curation, Social Business and Beyond | Scoop.it
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet
janlgordon's insight:

I selected this article from LinkedIn written by Daniel Newman because it is a timely piece in an era where desktop and laptop computers are being replaced by mobile devices.

 

Sites not optimized for mobile will see a marked decrease in visits.” ~ Daniel Newman

 

Increased Mobile Usage Demands Responsive Websites

 

With more people spending less time on their computers businesses need to update or design their websites to reach more users. I agree that if your landing page is not responsive your visits and sales will fall behind.

 

Newman addresses the challenges of old website design versus the current trends, and cautions businesses to make mobile design a priority over desktop appearance.

 

Here's what caught my attention:

 

  1. A WordPress plugin or template is not enough to optimize, but instead the modern website should be built on a mobile experience that goes beyond just viewing.

 

  1. Social networks like Facebook are making it easier to capture content from their apps. These “browse-friendly” features make it easier for mobile users to share what they love.

 

  1. Google wants website owners to make the switch with them to a more responsive design. The tech giant is using AWPs (Accelerated Mobile Pages) to clean up bulky code meant for desktops in order to speed up page views. They are taking it one step further with PWAs (Progressive Web Apps) to help website owners offer visitors an app experience such as mobile payments.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Daniel Newman on LinkedIn

 

Read full article here: http://ow.ly/iXjl301vlV9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, June 28, 11:22 PM
Thank you @Jenne and @Skylly_W :-)
janlgordon's comment, July 15, 10:50 AM
Thank you @Anna :-)
janlgordon's comment, July 27, 10:43 AM
Thank you @Antonio Ormachea :-)
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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | Curation, Social Business and Beyond | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.
janlgordon's insight:



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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The Ability To Extract and Communicate Insight from Data It's Going To Be Huge: McKinsey Quarterly [Video]

The Ability To Extract and Communicate Insight from Data It's Going To Be Huge: McKinsey Quarterly [Video] | Curation, Social Business and Beyond | Scoop.it

Robin Good: In January of 2009 the McKinsey Quarterly published a video interview and a full article entitled "Hal Varian on how the Web challenges managers" in which Google’s chief economist told executives in wired organizations how much they needed a sharper understanding of how technology empowers innovation.

 

In the video, Hal Varian says something that if you are trying to understand the emerging curation trend, is as relevant (if not more) today as three years ago when it was first published:

 

"The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it's going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level for elementary school kids, for high school kids, for college kids.

 

Because now we really do have essentially free and ubiquitous data.

 

So the complimentary scarce factor is the ability to understand that data and extract value from it.

 

I think statisticians are part of it, but it's just a part.

You also want to be able to visualize the data, communicate the data, and utilize it effectively.

 

But I do think those skills - of being able to access, understand, and communicate the insights you get from data analysis - are going to be extremely important..."

 

Video interview: http://bit.ly/googlehalvarianoncuration 

(go to the section "Workers and managers")

 

You will need to register to read the full original article: http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286 


Via Robin Good
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janlgordon's comment, January 31, 2012 12:27 PM
This is an excellent piece, as always, thank you Robin!
Robin Good's comment, January 31, 2012 12:55 PM
Thank you Jan, much appreciated!
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Social Media Revolution - Look Who's on Social Networks Now?

Social Media Revolution - Look Who's on Social Networks Now? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Sara Toth for explorehoward.com


**15.5 million Facebook users in the United States over the age of 55.


**That’s an increase of nearly 60 percent in just one year, up from 9.7 million users over the age of 55 in 2010.


During the 1960s, baby boomers were a part of social revolution. Almost a half-century later, they’re a part of another social revolution, but this time it’s social media, as older generations are turning to sites like Facebook and Twitter in record numbers.


More than 800 million people worldwide use Facebook, its founder Mark Zuckerburg announced in September, and nearly half of all Americans have accounts.


According to data collected by iStrategyLabs, a social media marketing firm, at the beginning of 2011 there were


****Does this give you ideas to cater to a whole new market? They have more leisure time and will probably spend more time on social networks.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond''


Read full article here: [http://bsun.md/sHyB88]

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4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

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Are Content Curators the power behind social media influence?

I posted this piece by Neicole Crepeau some months ago but if you're like me, you can capture something you didn't see before the second time around.


This was worth a second read and I did come away with some takeaways that seem more like a possibility rather than just words because curation is going to heat up in 2012 and this is exciting news for all of us who are curators.


There are also some questions and answers that will reveal themselves in the coming year.


**Pay attention to the comments, Lots of good discussion in the original post. (I like that):-)


Here's what caught my attention:


Why are these folks important? Because they are influencers.


If the Curator is the new Google,


**we can expect businesses to optimize for the Curator just as they optimized for Search on the web.


****In this new world, Curators become a commodity and they have value that will be sought after.


**Marketers will seek curators in specific topic areas and with specific traits.


Marketers will want to know:


**The topics this person curates and the networks and communities he/she curates to.


**Curators who are plugged into niche communities and forums may be even more valuable.The number of connections on those networks. The volume or following always counts.


**The types of connections the curator has

.

**Reshare value. How many of this curator’s followers reshare the content, and how wide a net do they cast?


As this kind of information becomes more readily available through tools, the question is what happens when marketers seek and court Curators?


**Do Curators find a way to monetize their services, as Google did?


**Would that lessen their impact?


**How do Curators change what they do as they become a valuable and sought-after resource?


**What kind of markets, businesses, and products revolve around the new commodity of Curators?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article and the comments here: [http://bit.ly/mzCp9u]


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What If Google Was a Person? - Google [Video]

What If Google Was a Person? - Google [Video] | Curation, Social Business and Beyond | Scoop.it

I found this video on State of Search - It's  the weekend, this is lighthearted, or is it? The thought of Google being a person is scary, well it might as well be:-)


Intro:


"Google knows a lot about us. That can be handy but also scary. What if Google would be a person and would know all about us?" And that person would know everything about us. Do you think we would like that?


See the video here: [http://bit.ly/ucABva]

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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on hubspot.com


Lots of good information here:


Intro:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."


Here's what you need to know:


**One of the most powerful roles content can play in inbound marketing is in search engine optimization.


**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.


And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?


**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj

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Curation vs. Creation: Why Content Curation Benefits Everyone

Jennifer Cohen wrote this piece and reminds us of the benefits of content curation to navigate through the clutter, find trusted sources and get the news and informaton we need to know on any given topic.


Here's what caught my attention:


With the growth of social media and communication tools online, a new role for editors and reporters has evolved into something more synonymous with a personal tour guide or, as Josh Stemberg of Stemberg Strategics puts it: the journalistic curator. A good curator has already identified where to search and can share this path with his audience.


For example, Tumblr provides its users with curated topic pages that help them to discover content. On each page, contributors and editors curate displays tags which users can follow and have updates sent directly to their dashboard. Each page also displays the most popular posts within the topic pages.


But, in addition to providing information in an organized, easy to discover way, these curation tools also need to establish credibility among their users. In this vain, tools like Tumblr promote and publish content that comes from trusted sources, which include major traditional news organizations like the New York Times, CNN, or NPR.


Conversely, the publications gain visibility among the niche followers of these same curators for whom they provide content.


**This in turn enables them to maintain readership levels and brand loyalty. What has developed is a mutually-dependent, but also mutually-beneficial relationship between content curators, creators, and readers alike – a marriage between traditional and non-traditional information sources. (Yes!)


http://snoo.ws/index.php/2011/09/24/curation-vs-creation-why-content-curation-benefits-everyone/

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YouTube Founders Aim to Revamp Delicious

YouTube Founders Aim to Revamp Delicious | Curation, Social Business and Beyond | Scoop.it
The revamp of Delicious involves an overhaul of the site’s design and the software and the systems used to tag and organize links.

 

SAN MATEO, Calif. — Chad Hurley and Steve Chen have some experience with turning a small Web site into Internet gold. In 2006 they sold their scrappy start-up YouTube to Google for $1.65 billion.

 

The Delicious office in San Mateo, Calif. It now has around 15 employees, mostly engineers.

 

More recently they picked an unlikely candidate to be their next Web sensation: a Yahoo castoff.

 

The men are trying to inject new life into Delicious, a social bookmarking service that, in its time, was popular among the technorati, but failed to catch on with a broader audience.

 

“What we plan to do,” Mr. Hurley said in an interview here last week, “is try to introduce Delicious to the rest of the world.”

 

http://www.nytimes.com/2011/09/12/technology/youtube-founders-aim-to-revamp-delicious.html?_r=1&pagewanted=all

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An Algorithmic Future: Can Computers Curate?

 

"A few weeks ago, an AFC reader commented on the potential of Art.sy, the still-theoretical “Pandora for art”.

 

Anyone who’s seriously suggesting that software algorithms can replace humans in their interactions with art has overstayed their 15 minutes of fame and should be treated as such. Enough said.

 

AFC staff were quick to point out that Art.sy’s probably not going to put anybody out of work, but then I got to thinking: why not? Art.sy’s suggestion engine model is easy enough to swallow, but Google’s new Search by Image feature imagines something more revolutionary: computer-assisted curation.

 

The principal requirement of curation is a knowledge of human associations, both visual and cultural, and it seems inevitable that computers will soon understand those associations as well as we do. Each time we search, create, or organize online, we go some way towards ensuring this: the algorithm is always listening.

 

Through our actions and choices, we’re continually adding to the body of information available concerning the patterns of human visual culture. Today, simply including an image on AFC creates a network of connections and datapoints recording the possible presence of subjects known to be common to the site: contemporary art, for instance, or GIFs, or even “hipster pussy” (which, incidentally, is a significant traffic driver)

 

http://www.artfagcity.com/2011/09/09/an-algorithmic-future-can-computers-curate/

 

 

 

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Google gives peek as its infamous algorithm and Cracksdown on Content Scrapers

Google gives peek as its infamous algorithm and Cracksdown on Content Scrapers | Curation, Social Business and Beyond | Scoop.it
Google releases a short video that details some of the famously secret technology that ranks certain sites above others.

 

Here's what caught my attention:

 

Now that Google now relies on so many different ways for ranking sites, the algorithm may be actually losing relevance."I think there are so many factors for ranking sites, they are not as concerned with people trying to scam the algorithm anymore."

"With all of these other things like Google authorship and so on, there's a bigger issue here that they are going to try and reward quality content. I don't think this is very surprising, then."

 

Stewart says the push from Google towards authorship, and around associating content with particular authors instead of random sites, is one factor. Another is that Google is also now ensuring search rankings may be different for each users based on if their friends in social circles have shared that content.

 

"Google is now becoming a monolith. Things like Google+ and authorship are creating this system, whereby if you are determined to be scamming the algorithm you could just lose your entire Google profile. They've got a much bigger stick now."

 

http://www.scoop.it/t/content-curation-social-media/p/415214938/google-gives-the-world-a-new-peek-as-its-infamous-algorithm-and-warns-of-crackdown-on-content-scrapers

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